Campaign In A Box

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How to get elected to city council (before you start your campaign)

Opposing candidates in a campaign rarely begin on an equal playing field. Incumbents always have advantages. And even among two candidates facing off …

The Lesson For Campaigns In Facebook’s Pivot

<b>To subscribe to the monthly C&E email newsletter and event announcements click here.</b><p>Imagine waking up to a news alert that every television network …

2018 And the Rise of Digital GOTV

<b>To subscribe to the monthly C&E email newsletter and event announcements click here.</b><p>Digital consultants could see a surge in demand for GOTV services …

New Research Reveals Direct Mail to be Most Credible Form of Media Outreach Among Voters

<b>To subscribe to the monthly C&E email newsletter and event announcements click here.</b><p>Establishing credibility with voters has never been a more …

Direct Marketing

What $25,000 Buys In Digital Advertising

<b>To subscribe to the monthly C&E email newsletter and event announcements click here.</b><p>Let’s say you’re running for Congress. In this super-engaged, …

U.S. Congress

What Does It Cost To Run For City Council (And Win)?

This example budget totals $10,652 for a district with 20,000 registered voters.<p>Office supplies and laptops should be provided by the candidate, not …

The New Role of the Modern Political Spouse

<b>To subscribe to the monthly C&E email newsletter and event announcements click here.</b><p>Political spouses play many roles. They’re cheerleaders-in-chief. …

Ask the Campaign Doc: The Worst Campaign of 2016?

<b>To subscribe to the monthly C&E email newsletter and event announcements click here.</b><p><i>Craig “Campaign Doc” Varoga is a longtime Democratic strategist</i> …

The Fundamental Rules for Setting Up a Strong Grassroots Field Operation

Let me ask you a question… When you take out all of the people who aren’t registered to vote in a certain area, or who don’t vote, and then take out …

Should You Use Newspaper, Radio and TV Advertising for Small Political Campaigns?

Newspaper, radio, and TV advertising are true “mass political marketing” mechanisms. They broadcast your message to a wide audience, and because they …

10 Ways to Win Over Less Informed Voters

Finding a way to appeal to voters who don’t care about being educated on the issues is one of the most difficult challenges during a campaign. How …

Incumbent Reelection Rates Higher Than Average in 2016

A Commentary By Kyle Kondik and Geoffrey Skelley<p>Sign up for free daily updates<p>With Republican Sen.-elect John Kennedy’s triumph in the Louisiana …

Polling

Canvasser Safety - Grassroots Campaign Safety Tips

<b>Canvasser Safety: How to Be Safe on the Doors</b><p>Be safe in the field with these canvasser safety tips. Canvassing can be dangerous, as it requires that …

3 Things We Learned About Email In 2016

<b>To subscribe to the monthly C&E email newsletter and event announcements click here.</b><p>In the two weeks since the 2016 presidential campaign came to a …

How To Cultivate Authenticity In Your Candidate

<b>To subscribe to the monthly C&E email newsletter and event announcements click here.</b><p>It’s official: we live in a post-truth era.<p>With the proliferation …

How to make your story stand out in a pile of pitches

• Discounts of $50-$300 off on conferences, workshops, webinars and webcasts<br>• Exclusive and archived content on all four news sites - Ragan.com, …

How to Win Election Contests in Small Districts

There are well over 500,000 elected offices in the United States. Add in all of the elected officials in all of the democracies in the world, and …

Campaign Best Practices for Politics| Beat Murphy's Law | TCW

<b>Campaign Best Practices: Be Ready When Things Go Wrong on Political Campaigns</b><p>Campaign best practices can make a real difference on your political …

Making Fundraising Personal

<b>To subscribe to the monthly C&E email newsletter and event announcements click here.</b><p>When I ask a potential fundraising client about their campaign, …

New Site Offers Chance To Create Down-Ballot Bundlers

<b>To subscribe to the monthly C&E email newsletter and event announcements click here.</b><p>The fundraising practice that sees donors encourage their friends …

Ask the Campaign Doc: Dealing with Hypotheticals

<b>To subscribe to the monthly C&E email newsletter and event announcements click here.</b><p><i>Craig “Campaign Doc” Varoga consults on local, state, national</i> …

How to Get Elected Even if Nobody Knows You

Many first-time candidates face a real conundrum: they aren’t well known, and without tons of money, they won’t get well known. But without being …

3 Ways Down-Ballot Campaigns Can Out Maneuver The Presidential

<b>To subscribe to the monthly C&E email newsletter and event announcements click here.</b><p>This year’s presidential contest between Hillary Clinton and …

How to Manage Political Campaign Volunteers

Volunteers are an integral part of almost every political campaign. Whether you’re running for the School Board or the Senate, chances are that a …

Winning Your Election by Getting Out the Vote

Get out the vote operations (GOTV) can mean the difference between success and defeat on Election Day, especially for the local campaign. <br>GOTV means …

The Day After the Election

The day after the election is an important time. There's a lot to get done in a short amount of time. Follow this infographic to learn more.

GOTV Plan: 15 Get Out The Vote Myth's busted.

GOTV Planning: Let's Bust Some Myths!<p>Get Out The Vote and a good Get Out The Vote plan (GOTV Plan) is something we as a firm, spend hours talking …

Get Out the Vote with Social Media: Digital GOTV

How to Use Social Media for Get Out the Vote<p>The lion’s share of your political or advocacy campaign will be spent on message development and …

Public Relations

10 ways to prove to your donors that you deserve their support

Some of your donors think your organization is a scam. Really.Giving is a real leap of faith for many donors. So building trust is one of the most …

Should I Fire my Political Consultant | Campaign Manager?

<b>Should I fire my political consultant or campaign manager?</b><p>It is that time of year things may not be going the way you want them to. You are behind in …