cameronu

57 Flips | 3 Magazines | 10 Following | 20 Followers | @cameronu | Keep up with cameronu on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “cameronu”

The narrative is the thing: the art of corporate storytelling

Alan Berkson has a unique place in the world of thought leadership. He is the guy who has the science of the corporate narrative nailed. Just plain …

The Future of Film: Collaborative Storytelling

I published a manifesto that I called <i>The Cloud Filmmaking Manifesto</i> and in it I laid out what I think the future of film is, which is collaborative …

Filmmaking

HarperCollins UK boss tells publishers: take storytelling back from digital rivals

Publishing,Ebooks,Books,Tablet computers,Games,Apps,Internet,Amazon.com,Gail Rebuck,David Cameron,Digital video,Sky plc,JK Rowling,Doris Lessing,iPad,E-commerce,Random House,Computing,Mark Twain,Michael Morpurgo,John Grisham,Agatha Christie,Hilary Mantel,Penguin,Charles …

Livefyre Acquires Social Storytelling Tool Storify

The real-time curation and commenting platform Livefyre announced on Monday that it has acquired the social storytelling tool Storify. Deal terms …

Is 'storytelling' to advertising agencies what 'hammering' is to blacksmiths?

Digital shift in the creative industries has so far produced one big "meta effect": constant relabelling of the old modes of thinking and behaviour. What used to be a normal corner shop occurrence is now "CRM", a chat with a friend is now "social", and (not) telling someone about a duff deal is a …

Dawn of the ‘Story Arc’: The Return to Storytelling in the Digital Age

• Partner Content<br>• Author: Michael De Monte, ScribbleLive. Michael De Monte, ScribbleLive<p>The Internet has profoundly affected how humans collect and …

The Art of Brand Storytelling

Are you looking for affordable and effective ways to generate leads? Are you telling your business story to emotionally engage your customers? Just …

Marketing

Three steps to better storytelling for brands

In today's wildly evolving media landscape, audiences are gaining more and more control over the information they view and share. Now, more than ever, brands need to know how to tell compelling stories to reach these audiences.<p>Traditional messages in the old broadcast style – exalt your product, …

Social Media

Why Agencies and Brands Need to Embrace True Storytelling

To build on the opportunities that today’s hyperconnected and social consumer as well as new distribution platforms offer, agencies and brands need …

Marketing’s Mission: Make it Meaningfully Different

Everything you do in business builds your brand for good or ill, as your actions generate feelings, associations, and ideas in the minds of your consumers. The challenge is to make sure those actions create a <i>meaningfully different</i> experience that people want to repeat. This is because people are …

Facebook’s Nonexistent Video Ads Could Be a $1 Billion Business Next Year

Facebook’s video ads don’t exist yet, but Morgan Stanley is already a buyer: Its analysts think the ads will be an instant hit, and could end up …

Morgan Stanley

Canadians Can Now Start Canada-based Campaigns on Kickstarter

If You Want to Raise Prices, Tell a Better Story

Ask a CEO if they want to spend a pile of money on an analysis of their company’s story, and they’ll probably throw you out of their office. But if you tell them that you have a powerful insight that can help them raise the prices on all of their products, they might ask you over to their house for …

YouTube Expands Live Streaming To Channels With Just 100 Subscribers, Opens Custom Thumbnails & Merchandise Links To All

Google today announced a number of updates to YouTube that will allow more video producers to use YouTube for live streaming. All channels in good standing with at least 100 subscribers will be able to live stream from their accounts within the next few weeks.<p>By bringing the number of required …

Google Glass on loan as movie-making tool

Will Google Glass soon flood the world with documentary filmmakers? That's one possibility the company is encouraging through a partnership with film and design schools dubbed the "Glass Creative Collective."<p>Announced this week via Google+, the program works to get Google Glass into the hands and …

Want customers to remember your brand? Social video’s the key

The explosion of the 'social' Internet has provided content creators, marketers and advertisers with a cost effective way to distribute and share online video. And unlike traditional advertising, online video lets them target their audience and measure its impact through analytics.<p>Social video is …

CHART: Brand Videos Hit Their Viral Peak On Day Two After Launch

Television is no longer the only game in town for distributing and watching video. The Internet and the social web have provided content creators and advertisers with a cost-effective way to distribute video.<p>"Social" video is video that is influenced — in any part of the pipeline, from production …

Social Media

How Social Media Is Creating New Winners In Online Video

Television is no longer the only game in town for distributing and watching video. The Internet and the social web have provided content creators and advertisers with a cost-effective way to distribute video.<p>"Social" video is video that is influenced — in any part of the pipeline, from production …

Social Media

Google Tops Nike for Most Online Video Shares in 2012

Google's videos have always attracted a mass following on the Internet, partly thanks to the tech giant's massive online ecosystem. But the company …

How Chevy's Corvette Stingray scored 87M impressions and 5M video views via Twitter and YouTube

You knew the launch of the first Corvette to bear the Stingray badge of honor since 1976 would be a big deal in social media. The Corvette, after all, is America’s iconic, beautiful, and above all powerful sports car.<p>But our ADHD-fueled social media attention spans are notoriously short.<p>So how do …

Social Video Startup NowThis News Launches The First-Ever News Channel On Instagram

NowThis News has begun producing original clips that coincide with breaking news, such as the train crash in Spain and the birth of the royal baby. Some of the startup's 37 employees are working solely on the Instagram video product with the goal of producing 15-20 news items per day. The clips …

Social Media

Social Video Offers New Avenue For Students, Colleges To Connect

<i>This article comes to us courtesy of U.S. News & World Report.</i><p>Prospective college students can spend hours on a road trip or combing different websites to learn about schools, but a newer, faster option has emerged.<p>Colleges and prospective students are hopping on the social video bandwagon to catch …

How Social Media Is Driving Massive Online Video Growth

"Social" video is video that is influenced — in any part of the pipeline, from production to distribution — by social media. For audiences, discovery is no longer about flipping through channels or a TV guide, it's about listening to friends' recommendations and glancing at social media feeds.<p>In a</b> …

Social Media