Cameron Smith

288 Added | 6 Magazines | 2 Likes | 8 Following | 64 Followers | @camerondsmith | Keep up with Cameron Smith on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Cameron Smith”

What Is the Difference Between Marketing, Advertising, and Branding? A Simple Analogy to Help Explain

To understand the differences between these concepts, simply apply them to you.<p>In my work with entrepreneurs and business students, I often hear marketing strategies explained as "having social media," "having an online brand," or "advertising a lot."<p>These explanations make me cringe because, while …

Marketing

How the Single Most Important Feature on LinkedIn Just Got Even More Powerful

LinkedIn recently restored some key components of the most popular (and powerful) feature on the platform. Here's how to take advantage.<p>If you want to win new business and build a valuable network on LinkedIn, it's all about understanding how to find (and utilize) context for a one-on-one …

Social Media

Here's what you need to do before you break up with Facebook

So, you want to free yourself from Facebook.<p>Let's be real, we all <i>want</i> to do it. But few of us actually ever do, because whether you like to admit it …

NEW! Additions to the Customer Engagement technical journey

We are pleased to announce the newly updated Customer Engagement technical journey is now available online, with the addition of seven new technical …

Personal Guardian Keeps an Eye Out

The Personal Guardian is a wearable tracking and monitoring device intended to help vulnerable people. The project goal is to allow these patients as …

Arduino

McLaren Invincible Shield

Built specifically for a client with reduced function and structural integrity in his rib cage and sternum, the McLaren Invincible Shield is …

Comics

This ancient mind trick can vastly improve your memory

In Arthur Conan Doyle's detective novel <i>A Study in Scarlet</i> (1887) we learn that Sherlock Holmes used the most effective memory system known: a memory …

How McLaren Engineers Built Armor To Save A Man From Debilitating Injuries

It’s a real-life <i>Iron Man</i> story: a billionaire is terribly injured in a way that doesn’t kill him, but leaves him in constant pain and risk of further …

Whiteboards

Influence your Buyers’ Decisions With Real Time Data

This column is authored by Software Engineer, Riddhi Bhatt Understanding theThe post Influence your Buyers’ Decisions With Real Time Data appeared …

Big Data

7 Technologies that are Transforming the Customer Experience Landscape

This column is authored by Chans Weber, CEO of Leap ClixxThe post 7 Technologies that are Transforming the Customer Experience Landscape appeared …

Customer Experience

How to Make the Most of Your Contact Center Data

Your company’s contact center is more than just a hotline for fielding customer questions or complaints. And if you're still viewing it that way, …

Customers

What is design thinking? The secret to digital success

Design thinking is emerging as a major ingredient in for digital transformation success. But what exactly is design thinking, and how are leading …

Design

App-only bank N26 doesn't care about 'short-term profits' — it wants to build a European bank that will make rivals 'redundant'

The Berlin-headquartered bank announced on Monday that it has partnered with fellow startup Clark to offer insurance through its app.<p>It's one of a number of new products that N26 has launched this year, either built in-house or conceived through partnerships. Other launches include an overdraft you …

Customers

The Next Big UX Revolution Is Quietly Taking Shape–At Work

UX is changing our jobs as we know them. Here are seven key takeaways from a new report on the state of enterprise software in 2017.<p>Think about all the frustrating products you’ve used at work. Expense reporting apps. Outdated CRM systems. Database management tools. In the world of B2B products, UX …

UX Design

Here's Why Your Innovation Strategy Will Fail | Inc.com

,A decade ago, Apple looked unbeatable. It's launch of the iPhone completely revolutionized mobile phones and made good on Steve Jobs' vision of creating a hub of devices that connected people to technology. What's more, he did it with just a fraction of the research budget of other tech giants.<p>Yet …

Innovation

Customer centricity trumps innovation, says Gartner analysts

Innovation might be the buzzword on everyone’s lips but customer and design centricity is what will win the day with customers according to …

Customer Experience

Financial services sector needs AI, not ‘Customer Service for Dummies’

The financial services sector is lagging in customer engagement, despite being a leader in modernizing across more complex functions, like trading and managing transactions. What gives?<p>The handbook <i>Customer Service for Dummies</i> says to “design customer-centric processes and technologies” that “focus …

Chatbots

Plum bets on Facebook Messenger as the place to manage your finances

Plum is one of a number of fintech startups reimagining how we manage our finances online, in the form of an AI-driven or ‘smart’ chatbot. However, unlike competitors that exist primarily as standalone apps, the London startup (for now, at least) has decided to bet big on Facebook Messenger.<p>The …

InterAct

Uber Shows How Not to Apply Behavioral Economics

A recent New York Times article on how Uber is using various insights from behavioral economics to push, or nudge, its drivers to pick up more fares — sometimes with little benefit to them — has generated quite a bit of criticism of Uber. It’s just one of several stories of late that have cast the …

Behavioral Economics

How to Bridge Marketing and Sales in Your Buyer’s Journey

Content marketing isn’t a nice-to-have these days; it’s an incredibly effective and necessary tool. Whether it’s increasing brand recall with an …

Marketing

CMOs Express Greater Worries About Omnichannel Weakness

Only 7 percent of more than 250 marketers surveyed by the CMO Council confidently say they are able to deliver real-time, data-driven engagements …

Why We Are Scared of Artificial Intelligence

Ex Machina (2015)<p>Some of the world’s biggest leaders in science and technology including Stephen Hawking, Elon Musk, Steve Wozniak, and Bill Gates, …

Artificial Intelligence

Think Tank: Using Data-Driven Technology to Meet Consumer Demand for ‘Buy Now’

Navin Sharma, vice president of data management and analytics software at Pitney Bowes, explains.<p>Turn on any entertainment news channel, or open any …

How Virtual Reality and Augmented Reality are Revolutionizing Digital Marketing | Inc.com

The future is here. Virtual reality and augmented reality have been blowing minds in the world of gaming for some time now, but there's a lot more to these cutting-edge technologies than just letting you outrun zombies in a post-apocalyptic world. VR and AR have many other applications - …

Virtual Reality

If I Only Had a Brain: How AI ‘Thinks’

AI can beat humans in chess, Go, poker and Jeopardy. But what about emotional intelligence or street smarts?<p>Artificial intelligence has gotten pretty …

CEM maturity model pt 1: Assessing your customer-centric vision

MyCustomer recently highlighted the growing popularity of the CEM maturity model - a framework created by DHL Global, in collaboration with Ovum, …

Alan Watts Reveals a Simple Strategy for Learning to Trust in Your Intuition

Everyone questions themselves and experiences self-doubt at some point in their lives. For some of us, it happens regularly.<p>That’s why this video …

How to Transform Your Consulting Business | Inc.com

Consulting companies go out of business when they consult themselves into their own grave and only grasp what's happening when it's too late to stop. What the hell am I talking about right here? I'm talking about companies who put their hands up and say "We Solve X" so loudly they can't hear the …

Small Business