What Is the Difference Between Marketing, Advertising, and Branding? A Simple Analogy to Help Explain
To understand the differences between these concepts, simply apply them to you. In my work with entrepreneurs and business students, I often hear marketing strategies explained as "having social media,"
LinkedIn recently restored some key components of the most popular (and powerful) feature on the platform. Here's how to take advantage. If you want to win new business and build a valuable network on
App-only bank N26 doesn't care about 'short-term profits' — it wants to build a European bank that will make rivals 'redundant'
The Berlin-headquartered bank announced on Monday that it has partnered with fellow startup Clark to offer insurance through its app. It's one of a number of new products that N26 has launched this year,
UX is changing our jobs as we know them. Here are seven key takeaways from a new report on the state of enterprise software in 2017. Think about all the frustrating products you’ve used at work. Expense
Different types of problems need different types of solutions ,A decade ago, Apple looked unbeatable. It's launch of the iPhone completely revolutionized mobile phones and made good on Steve Jobs' vision
The financial services sector is lagging in customer engagement, despite being a leader in modernizing across more complex functions, like trading and managing transactions. What gives? The handbook Customer
Plum is one of a number of fintech startups reimagining how we manage our finances online, in the form of an AI-driven or ‘smart’ chatbot. However, unlike competitors that exist primarily as standalone
A recent New York Times article on how Uber is using various insights from behavioral economics to push, or nudge, its drivers to pick up more fares — sometimes with little benefit to them — has generated
The future is here. The future is here. Virtual reality and augmented reality have been blowing minds in the world of gaming for some time now, but there's a lot more to these cutting-edge technologies
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