Marketing is a crucial aspect of every business. By spreading the word to the right audience, you can encourage valuable customer referrals and bring in new business. But although referrals are often the
As marketing strategy shows more signs of the influence of campaigns, the tools and platforms that execute campaigns are impacting strategy. This chicken and egg scenario presents predictable upsides downsides.
There's never been a more exciting time to explore a career in content marketing. Here are the brands, from global companies to startups, that are offering amazing opportunities to make a huge impact the
Mailchimp, a bootstrapped startup out of Atlanta, Georgia, is known best as a popular tool for organizations to manage their customer-facing email activities — a profitable business that its CEO told has