Carlos Jimenez

840 Flips | 31 Magazines | 183 Likes | 70 Following | 234 Followers | @cajimeneznet | Conferencista y autor en #tendencias #marketing. Suscríbete a mi Newsletter gratuito - contenido exclusivo http://www.CarlosJimenez.info/registro 

Are ebooks dying or thriving? The answer is yes

It is a heartwarming story: In spite of the endless onslaught of digital content, American readers have collectively put down their screens and decided to embrace once more that beloved tactile rectangular prism that reminds us, with its weight at the bottom of our bags, of its immeasurable heft. …

Writing

Consumer View | National Retail Federation

Consumers’ choices in terms of where, how and why they buy are redefining retail and creating a new playbook for the industry. NRF’s Consumer View is …

Millennials

Millennial segmentation research

This E-Book peels back the layers and uncovers fundamental truths about demographics and lifestyle attributes Millennials share universally as well as how they can be segmented into unique groups. Take a closer look and see how wonderfully complex & awesome they are and how you can reach them more …

Marketing to Millennials: 6 Audience Segments To Keep In Mind

There is so much attention on the Millennial Consumer market today. Which should come as no surprise being that Millennials have the largest combined …

Segmenting Millennials: They’re More Than One Big Herd

Many people in the business world are still struggling to understand “millennials:” the 75 million people born roughly between 1977 and 1998. They’re …

Next Generation Segmentation: Forget Marketing to Millennials

A few years back, I wrote a piece called “Marketing to Millennials: 5 Companies that Killed it in 2015.”<p>And while those companies did indeed “kill …

What Is a Millennial Anyway? The Problem With Generational Market Segmentation for Content Strategy

The term “millennial” has been so overused and abused in recent years, especially in the world of marketing and content strategy, that to my ears it …

Millennials are not bad – and they’re not a marketing segment, either

If your target market segment is 'millennials' or 'baby boomers' or any general demographic, you are doing it wrong.<p>So I was leaving work one day and …

Demographics

At Last, A Millennial Segmentation

Millennials are the most diverse generation in history, yet there is a tendency to assume they are the same when it comes to their technology habits, …

Report: Millennials least influenced by retail advertising, most active tech adopters

It may be that different generations have always shopped differently. However, new research from Euclid shows that millennials stand apart from …

Sherwin-Williams Taps Augmented Reality For Customer Paint Selections

Sherwin-Williams has added augmented reality to its app for customers to make color selections.<p>The Instant Paint feature lets smartphone cameras …

How Blockchain Will Disrupt the Future of Social Media Influencers

Are you ready to find out how blockchain, the emerging digital currency, is set to rock the world of social media influencers?<p>Before we go any …

New NPS® Report from ForeSee Ranks 50 Top Retailers on Customer Likelihood to Recommend

ANN ARBOR, Mich.--(BUSINESS WIRE)--ForeSee, the pioneer of Voice of Customer (VOC) solutions, today released its Net Promoter ScoreSM (NPS ®) Report …

How to Research and Plan Your Blog Content for a Year

Do you use a blog to connect with customers and prospects? Wondering how to plan and publish strategic content on a consistent schedule? In this …

Walmart is remodeling 500 stores as part of an $11 billion spending plan — here's how stores will change

Walmart is remodeling 500 stores and opening 20 new stores across more than two dozen states as part of an $11 billion spending plan, the company told Business Insider.<p>Shoppers could see the following changes in the remodeled stores: wider aisles, shorter shelving, new signs and flooring, a …

Few Consumers Are Buying Directly from Social Ads | eMarketer Retail

Social platforms can be discovery vehicles, but getting a consumer to click on an ad—and ultimately buy something directly from it—isn't easy.<p>While …

Social Media

Spy on Competitors to Improve Products and Promotions

Spying on your ecommerce competition can help with product pricing and marketing strategy. The first step is to identify all competitors no matter …

A Total Beginner’s Guide to Building a Social Media Strategy

For all businesses, creating a consistent social media strategy is a must. Social media is an enormous market for growing the awareness and customer …

How Blockchain Can Stop Digital Ad Fraud

There are few topics as buzzy as blockchain—its potential for transforming business has attracted promoters in every vertical, who are convinced the …

Blockchain

Walmart reveals why it has robots roaming the aisles in 50 of its stores

Walmart's new robot fleet is having an impact on stores.<p>The retailer has expanded its initial test of its shelf-scanning robots to 50 stores across four states, including Arkansas and California. They're shaped like six-foot-tall roving towers on wheels and are equipped with cameras that can spot …

Exclusive: 'Where can I buy?' - Google makes push to turn product searches into cash

NEW YORK (Reuters) - Alphabet Inc's Google routinely fields product queries from millions of shoppers. Now it wants to take a cut of their purchases, too.<p>The U.S. technology company is teaming up with retailers including Target Corp, Walmart Inc, Home Depot Inc, Costco Wholesale Corp and Ulta …

eCommerce

How to Use Facebook Ads for Market Research

Do you sell products or services on Facebook? Wondering how to test your targeting and messaging? In this article, you’ll learn how to use Facebook …

Marketers Face Challenges In Cross-Platform Video Campaigns

Brands and marketers looking to reach consumers -- in particular, younger consumers -- need to develop campaigns integrated (with consistent themes, …

Marketing

21 Ejemplos de Propuesta de Valor

La Propuesta de Valor es uno de los elementos principales en el diseño de una Landing Page. Debe transmitir los beneficios o ventajas de nuestro …

Many Retailers' Personalization Focus Is Blurry at Best | eMarketer Retail

In a new study, email marketing company Coherent Path evaluated the personalization practices of 100 top retailers and found sharp differences in …

eCommerce

What’s Shaping the Future of Retail Marketing | eMarketer Retail

1. <b>Retailers will pump more money into marketing in 2018.</b> In fact, almost 9 in 10 will be increasing marketing budgets this year and will spread their …

Customer Experience

How Do Different Age Groups Consume Online Content? [Infographic]

When planning a website for your business, half the battle is won if you can successfully identify your target audience: You can better customize …

Marketing

Why Content Marketing Really Matters and How to Prove It

Call it content marketing, inbound marketing, or just call it the company blog. Whatever the name you give to the act of churning out regular,