Caio Cavalheiro Madeira Marques

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Passing the Torch to Serge Matta as comScore’s Next CEO

February 11, 2014<p>One of my most important objectives in building comScore has been to ensure that the company has the talent and bench strength to …

Abenomics will fail if Japan doesn’t address its debt problem. Here’s the crucial way forward

Japan’s government debt is so excessive that, one way or another, many think it will eventually default. But there’s a way Japan can begin sloughing off its debt and growing its economy: by privatizing government assets. In fact, the nature of its debt means that it can’t fix its debt problem …

Economics

In Big Companies, Lean Is Only One Piece of the Puzzle

In 2010, one of us was sitting in a room at the Harvard Business School with Eric Ries and a number of budding entrepreneurs. They were pitching their ideas and plans to Eric and their peers; once the pitch was complete, the group would then brainstorm. One of these young entrepreneurs in …

Sleep-Deprived People Are More Likely to Cheat

Good managers focus not only on bottom-line performance, but on the means by which their people achieve that high performance. Unethical behaviors can be damaging to a broad variety of stakeholders, and are often the cause of organizational crises. Ethical behavior not only keeps consciences clean; …

Apple reaches iRadio deal with Warner Music, suggesting WWDC launch

Apple struck a licensing deal Sunday with both Warner Music Group and its publishing arm, Warner Chappell, bringing Apple's free Internet radio product that much closer to launching, according to sources familiar with the negotiations.<p>The deal suggests that Apple is working hard to unveil what's …

Universal Music

PayPal Check-in pays in shops without taking out your wallet

In today's fast-paced modern world, there's no time for nonsense like putting your hand in your pocket and pulling out your money -- but with PayPal …

Here's Why Facebook Wants To Spend $1 Billion On Waze, According To Industry Sources Who Are Smarter Than We Are

Waze makes a "social" mapping app for smartphones. It was founded in 2009, and it has been backed by investors that include Horizons Ventures Hong Kong and Kleiner Perkins.<p>Last July, when Waze hit 20 million users, this is how BI's Alyson Shontell described the service:<p>Waze relies on the community …

Facebook Is In Talks To Acquire Waze For Up To $1 Billion

Facebook is in the final stages of negotiation with crowd-sourced traffic and navigation app maker Waze for an Instagram-sized acquisition of the Israeli company, reports local business publication Calcalist.<p>According to Calcalist reporter Assaf Gilad, who has a track record of getting things like …

Sony returns to profit for first time in five years

Electronics giant Sony reported a return to annual profits for the first time in five years, boosted by the fluctuating yen and sale of its assets, including a Manhattan skyscraper.<p>The struggling <b>Japanese company reported earnings</b> of 43.03 billion yen (£280.5 million) in the year to March, reversing …

I’m the Boss! Why Should I Care If You Like Me?

Many people assume that it’s possible for a person to be an effective leader without being likable. That is technically true, but you may not like the odds. In a study of 51,836 leaders, we found just 27 who were rated at the bottom quartile in terms of likability but in the top quartile in terms …

Leadership Is More than Interpersonal Skills

Most of the 89,000 leadership books offered on Amazon.com focus on traditional interpersonal leadership: the relationships between leaders and followers. Interpersonal leadership sets up an expectation that leaders must be in dialog or at least in view of their followers. Yet this style of …

Find the Customers Your Competitors Are Offending

In a targeted effort to appeal to Gen Y, Pizza Hut offered free pizzas for life to any attendee of last October’s presidential debate who dared ask President Obama or Governor Romney, “Sausage or Pepperoni?” Outraged by the mockery to the democratic process, millennials shamed the popular company …

The New Digital Age by Eric Schmidt and Jared Cohen – review

When, in early 2011, Eric Schmidt stepped aside from his position as Google's CEO to become the company's executive chairman, some of us were …

Unify Your Global Company Through a Common Language

One of the biggest challenges facing any company in global expansion mode is how to maintain swift and sure communication. The more countries you enter, the more languages you encounter, and soon enough, your once lean, streamlined enterprise is slowed by translation issues.<p>What do you do?<p><i>Hire</i> …

Advertising - Oath

Oath surveyed 304 U.S. advertising decision makers for their thoughts on brand safety and uncovered the issue is only gaining importance.<p>The struggle …

Advertising

Mobile advertising triples to record levels

The growing popularity of smartphones and tablets and a huge rise in the use of apps caused mobile advertising in 2012 to almost triple to over …

Mobile Advertising Grows So Fast That Analysts Revise Forecasts

Web advertising dollars are transitioning from desktop to mobile much more quickly than previously anticipated -- and that has eMarketer boosting its …

Digital Advertising

Samsung To Open Retail Boutiques In 1,400 Best Buy Stores

Samsung has thrown down another gauntlet in its battle with Apple. This time, the Korean electronics giant is going head-to-head with Apple stores by opening retail boutiques, called ‘Samsung Experience Shops,’ in 1,400 Best Buy locations by the beginning of June. Stores will start operating in all …