Summary: Unsure where to start? Use this collection of links to our articles and videos to learn about some principles of human psychology and how they relate to UX design.

Bringing psychology and technology together is at the heart of UX design because UX is people . However, you do not need a degree in psychology to understand the basics of how humans function. Most psychological principles that are relevant to UX are easy to understand but make a big difference when applied correctly. Since the beginning, NN/g has always preached that the best designs are built for people as they really are — not who we wish they were.

Don Norman (one of our principals) calls himself a cognitive designer because regardless of the type of products you are working on, what matters is that you design systems for how people think. The following resources will help you explore and understand many of the psychological principles that help create the best user experiences and achieve an organization’s goals.

Attention

Although most people feel like they notice everything going on around them, their ability to do so is very limited. Humans cannot focus their attention on everything at once — their brains automatically filter out anything that doesn’t seem useful.

Read Full Article

A Universal Async Abstraction for C++ | cor3ntin