Advertising and Marketing

By caff | Digital, traditional, integrated, strategy, creative, insights, news, data, and more.

Why Harley-Davidson doesn't 'buy into the concept of millennials' - Digiday

For years, brands have obsessed over reaching millennials, a cohort that makes up around 80 million Americans, according to U.S. census data. Brands …

Millennials

Snapchat is using the solar eclipse to show off the real potential of its maps feature

Snapchat spent $213 million to acquire Zenly, the French mapping app that powers the recently announced Snap Map feature.<p>Snap Map allows you to see where your Snapchat friends on a map of the world. Friends are displayed using their Bitmoji avatars, which comes from another Snap acquisition.<p>To …

Solar Eclipse

3X Your Email Open Rates in One Week With These 25 Simple Copy Hacks

Everyone wants to get higher email open rates.<p>Email marketing is one of the most powerful tools in your arsenal, but it only works if your recipients …

Digital Marketing

Staples Hosts Breakroom Makeover Contest for Businesses

Does your small business breakroom need a makeover?<p>The breakroom serves as an important resting spot in any office. But some spaces tend to get stale …

Small Business

GroupM Relaxes Viewability Standard for Social Video

WPP's GroupM, the world's largest buyer of advertising on behalf of marketers, has changed its standards for the "viewability" of the digital ads it …

Advertising

Best approaches for targeting in the age of micro-segmentation

<i>This week’s guest blog post is an abstract from the original, published in</i> <i>The Data Source</i> <i>by</i> <i>Craig Teich, Executive Vice President, Global Sales,</i> …

Analytics

From Burning Man trips to hypnotherapy: here are four brainstorming techniques you can learn from the ad world

Inspiration can come from anywhere, and there are hundreds of options and settings for brainstorming. But being supposed experts on creativity, ad agency executives have their own unique and personal techniques to get their artistic juices flowing.<p>Business Insider asked four advertising and design …

Creativity

The 2 Hour Rule: The Genius of Einstein, Darwin, and Nietzsche Applied

This curated column is authored by Zat Rana<p>Albert Einstein was 16 years old when he first flirted with the idea of special relativity.<p>He was a …

Creativity

6 Crazy Effective Growth Hacks for Your Next Content Marketing Campaign

Content marketing campaigns have many names, but only one goal: company growth.<p>If you’ve ever been to Disneyland, then you have probably had the misfortune of experiencing the ride <i>It’s a Small World</i>. While it may have taken you days of agony and despair to remove that oddly catchy tune from your …

Digital Marketing

To Come Up with a Good Idea, Start by Imagining the Worst Idea Possible

There are many creative tools a designer uses to think differently, but none is more counter-intuitive than “wrong thinking,” also called reverse thinking. Wrong thinking is when you intentionally think of the worst idea possible — the exact opposite of the accepted or logical solution, ideas that …

Harvard Business Review

Why A Good Story Is Far More Persuasive Than Facts And Figures

If you think a good story can't be more persuasive than compelling and irrefutable facts and figures, check out this real situation and the persuasive impact the story had on a group of top leaders.<p>I've written about the science of persuasion, how important it is know your audience and really …

Leadership

How Less Than $2,400 Can Get You $150,000 Worth of Media Attention

PR can be an amazing, untapped beast for attention and lead generation--but only if you reframe your mindset.<p>Everyone wants media coverage.<p>Positive, repetitive mainstream and niche media coverage can drive a sales windfall. Great PR also influences search engine optimization, because Google's …

Digital Marketing

P.F. Chang's ditched traditional ads and now the casual dining chain is outperforming its competitors

P.F. Chang's<p><b>While casual dining restaurants struggle, P.F. Chang's is shoring up sales and foot traffic.</b><p><b>This is thanks to an overhaul of the chain’s marketing.</b><p><b>The company spends $0 in traditional advertising now, with majority of its efforts focused on digital.</b><p>Casual dining chains these days are …

Restaurants

This Website Is A Treasure Trove Of Great Transit Branding

Who knew there was design inspiration to be found in the buses, trains, and ferries of American cities?<p>For many of us living in major cities, public transit can often be more of a source of frustration than a piece of ingenious design. Delays, crowds, un-air-conditioned train cars: Who has time to …

Cities

The Psychology of Brand Loyalty: 5 Key Takeaways

Is brand loyalty dead? Nope, not from this contributor's perspective.<p>In an ideal world, all your customers would be loyal to your brand. Loyalty means a customer is willing to come back to your brand for multiple purchases and experiences, forgoing your competitors' -- even if those competitors are …

Marketing

The Science of Increasing Customer Loyalty

A common misconception about conversion optimization is that your work ends when the user converts.This is a limited way of viewing things, however, …

Customer Experience

SEO Is More Than a Numbers Game. The Real Goal Is Engagement.

Algorithms change, but quality content that engages your audience is always be a winning strategy.<p>The goals that are typically established for an SEO campaign are often aligned with a numbers-driven strategy and closely tied to the vagaries and constantly changing rules of the Google algorithm. …

SEO

Merged GroupM Agencies Embrace A Different Operating Model

Looks like “NewCo,” the temporary name for the merged MEC-Maxus entity that is taking shape at GroupM, is foregoing the regional management structure …

Advertising

Digital Transformations Are Forcing Brands Like Keds and Pernod Ricard to ‘Change or Die’

About a year ago, Keds started noticing that women were posting lots of photos of themselves on social media wearing the brand’s shoes at weddings. …

Advertising Industry

This Influencer Marketing Shop Created Fake Accounts to Prove That the Industry Is Full of Ad Fraud

Influencer marketing is one of the fastest growing channels in advertising, with our research estimating that $1 billion was spent on Instagram …

Marketing

Every Business Needs a Content Strategy. Here’s why - Digital Leadership Associates

<b>By Peter Springett | @PeterSpringett</b><p>What’s your content strategy? This is a critical question every business needs to ask itself in 2017. In this …

Digital Marketing

Transitioning From Mass Marketing To Massive Customisation: Sanjiv Mehta, HUL

Consumer companies are seeing rapid evolution in the market place, with factors of success being constantly redefined. Leaders can no longer rest on …

Marketing

Infographic: These Are the Images Travelers Share Most on Social Media

With summer vacation in full swing, social media users’ feeds are being inundated with images of friends and family visiting far-flung destinations. …

Advertising Industry

In Just 7 Seconds, You Can Sell Your Product, Your Company, Your Cause--or Yourself

The fastest way to get your point across? Take the elevator to the movies<p>Let's pretend, for a moment, that this whole Twitter thing never happened. And while I'm at it, I'm going to vaporize Facebook posts, Instagram and even Snapchat.<p>My reason for annihilating social media is not that I think it's …

Elevator Pitches

How to Optimize Your Facebook Ads to Drive More Traffic and Sales

Are you frustrated by underperforming Facebook Ads?I understand your pain.I’ve worked with Facebook Ads for years. I’ve run plenty of campaigns that …

Marketing

Why online advertising is killing creativity

Recently I looked through various ‘greatest Ads of all times’ lists, and one thing struck me. They are largely all TV-led. For example, the biggest …

Advertising

Life’s a Crazy Carousel in This Gorgeous, Tuneful Spot for Nestlé Chocolate

Some people take a roundabout approach to life, but this is ridiculous.<p>A young office worker’s grueling grind occurs entirely aboard a fantastical …

Advertising Industry

Facebook Is Now Letting Brands and Media Companies Create Their Own Groups Within Pages

Facebook is giving Pages administrators the ability to create their own groups, potentially providing brands and media companies new ways to boost …

Facebook

10 Creatives Reveal Their Weird and Wonderful Sources of Inspiration

Creative genius strikes in the strangest places.<p>Whether you work in the arts, science, technology, medicine, or business, creatives constantly have to use their abilities to invent. It would be pretty nice to be able to turn on creativity like a faucet and effortlessly solve every problem that …

Creativity