Advertising and Marketing

By caff | Digital, traditional, integrated, strategy, creative, insights, news, data, and more.

10 Killer Ways To Promote YouTube Videos For Higher Traffic

Do you have a YouTube channel & publish videos regularly?<p>It doesn’t matter how much time you put into creating your videos; if you are not marketing …

You Tube

These Commercials are Trying to Change Your Mind About More Than Products

"Our visual vocabulary matters."<p>By now, we know that what we see affects us. From who we're seeing on the screen to how we're seeing them, the media we consume influences how we think. Still a commercial for tampons may not seem like the place for activism, and a deodorant commercial might not feel …

Advertising

The Erosion Of Trust And What It Means For Brands

by , Columnist,<p>There is no escaping the term “fake news” these days. All you have to do is scroll through your news feed and the term appears on a …

Fake News

The consumer decision journey

Consumers are moving outside the marketing funnel by changing the way they research and buy products. Here's how marketers should respond to the new …

Marketing

The new battleground for marketing-led growth

In the digital age, consumers are always shopping around. New research shows that hooking them early is the strongest path to growth.<p><b>The CEO of a</b> …

Customer Experience

Your Brain Has 2 Ways of Finding Answers. Which Is Best?

Fascinating study compares flashes of insight with careful analysis.<p>Think about the last time you solved a business problem, such as coming up with a new product idea, formulating a new marketing plan, or deciding which job candidate to hire. How did you do it. Did you sit down with the facts and …

Facebook unveils new video experience

<i>This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.</i><p>Facebook has announced several major updates related to video, including a few product tweaks to the video experience in the News Feed, and confirmation that it will roll …

Advertising

Spotify Builds More Funny Ads Around User Data, This Time Saluting Goofy Playlist Names

Late last year, Spotify ran a very cool global out-of-home campaign based around its vast trove of listener data, with headlines referencing some of …

Advertising

Ikea Shows You How to Furnish the Tiniest Spaces in Cute How-To Videos

Ikea is out with some incredibly practical advertising, offering suggestions on how to make the most of small living spaces with clever, compact …

Interior Design

What Working at a Social Media Company Taught Me about ROI

Marketers need to think of social as a building block that has the power to support, inform and accelerate nearly every aspect of your business.<p>For the past four years, myself and three other marketers have met frequently to talk shop. We’ve celebrated a variety of milestones together -- …

Marketing

The Science Behind Good Storytelling

Good storytelling cannot be exaggerated. Perhaps the marketing term “storytelling” is overused, but its premise is not.Potential customers and …

Storytelling

What Forms a Compelling Visual Story?

In today’s digital age, social good brands possess great potential to cut through the clutter and attract and retain motivated fans by harnessing the …

Storytelling

The top ideas shaping design this year

From empathy to 'invisible interactions' some of the top names in design have predicted the ideas that will shape design in 2017.<p>Ahead of The Drum's …

How to create and maintain a strategic approach to design thinking

Design has evolved beyond making objects – organizations now want to learn how to think like designers, and apply design principles to the workplace itself.<p>One company at the forefront of this methodology is Philips.<p>Few globally reaching product companies have a 126-year history, and even fewer …

Design Thinking

Know & understand the bloody brief

As one of the first assignments in «Creativity and Design» at Hyper Island’s master program we are to document our process through the entire course …

This is the age of the audience

For a good while now, the interruptive advertising model, designed to puncture and punctuate popular culture, has been approaching a "mass extinction …

It's a new day: the blurring of disciplines put everyone into competition

In the superhero inspired procedural drama <i>Gotham</i>, there’s a leitmotif where different characters say "It’s a new day" when they believe themselves to …

I’m having a ‘Digital Transformation’ right now

Over a relatively short space of time, digital technology has contributed so much to homo sapiens’ long history of hyperbolic over-claim.<p>If, like me, …

6 Visual Storytelling Trends That Will Forever Change The Way You Do Digital Marketing

Storytelling has been a buzzword in the marketing world since the origin of advertising.<p>From John Deere’s first edition of “The Furrow” published in …

Storytelling

Johnsonville Just Made an Amazing Sausage-Themed Reality Show You Need to Watch

Here's something you never knew you needed in your life—a sausage-themed reality TV show brought to you by Johnsonville and Droga5.<p>The three-part …

Advertising

Extra Finger Ring Is The Winning Pick Of Creepy Unique Jewelry

Jason Lazarus January 12, 2017<p>Once upon a time, visionary jewelry designer Nadja Buttendorf saw a ring. She liked it so much, she put a finger on it. …

It's a Revolutionary Time in Brand Building

Six Factors Accelerating the Growth of Brands in the Digital Revolution<p>Years ago, Kevin Plank, the storied founder of UnderArmour, spoke to us about the minimum amount of time it takes to build a brand. It made sense. Intuitively, building a brand, a company recognizable by a large number of …

Marketing

You'll Never Succeed By Putting Your Name on a Sports Stadium. Do This Instead.

Brand selling is dead. Today's smart marketers are focusing on customer engagement instead.<p>Savvy entrepreneurs understand an increasingly important marketing trend: "Brand selling" is a thing of the past.<p>Today's customers prefer a more personalized buying experience. In fact, recent research notes …

Marketing

Super Bowl Ad Tracker: All About 2017’s Commercials

Welcome sports fans and ad fans, to Adweek’s Super Bowl LI Ad Tracker. Here you’ll find details of the commercials that will broadcast during the Big …

Advertising

Flipboard Is Debuting a Swipeable ‘Promoted Roundup’ Ad That Looks Like Instagram Carousel

Flipboard has launched another native ad unit that lets brands promote multiple pieces of branded content or traditional advertising simultaneously …

How This Pet Food Brand Got Ice-T to Dress Like His Bulldog

As America gears up for Hanukkah, Christmas, and Kwanzaa (on Dec. 24, 25 and 26, respectively), there's another year-end holiday coming even sooner, …

Dogs

Ford Cleverly Uses Vertical Video to Demonstrate Its Blind Spot Capabilities

Thanks to Snapchat, vertical video is now how young people—and thus, ad people—do mobile video. But there are always moments in a trend when an …

Advertising

Busch Will Make Its Super Bowl Debut Next Year

Busch will take center stage during the Big Game for the first time next year.<p>The Anheuser-Busch InBev brand will make its Super Bowl debut at the …

Advertising

Cults, chaos, and community: how The Tension Experience rewrote the rules of storytelling

The future of immersive entertainment is here, and it is bloody<p>Last week I stood in front of a warehouse outside downtown Los Angeles, its exterior lit by errant street lamps and the glow of a supermoon. It was my fifth trip to the place, and over the past two months I’d been able to sit down for …

Storytelling