Advertising and Marketing

By caff | Digital, traditional, integrated, strategy, creative, insights, news, data, and more.

LinkedIn is testing autoplaying video ads

Looking for new ways to make money out of its professional social network LinkedIn, Microsoft is testing video advertisements. Currently in closed …

Advertising

Volkswagen Breaks Down Another Taboo With a Beautiful Ad About the Pain of Family Life

In advertising, the concept of family is almost always a positive one—bringing joy, comfort and meaning to people’s lives. Some comic advertising has …

Advertising Industry

Facebook follows Google to enable advertisers to evaluate their campaigns with new cross-platform ad tool

Facebook has introduced Facebook Cross-Platform Brand Lift in the US and UK which along with Nielsen Total Brand Effect with Lift will help …

Advertising

How to Overcome Marketing Complexity to Exceed Customer Expectations

How many of these phrases have you heard during your marketing department’s planning meetings?<p>Eliminate silos!<br>• Be agile!<br>• Measure everything!<br>• Bring …

You Wouldn't Believe the Size of Coca-Cola's Advertising Budget

It costs a lot of money to maintain one of the world's most valuable brands.<p><b>Coca-Cola</b> (NYSE:KO) sells some of the most widely-used products on the …

Stocks

Aziz Ansari has great advice for people in creative slumps

When you’re a creatively successful person, people always want to know what you’re working on. The problem is that sometimes the answer is: Nothing much.<p>Actor and filmmaker Aziz Ansari recently offered a refreshing take on the pressure that creative types feel to produce. In an interview with <i>GQ</i>‘s …

Creativity

Social Media Tips From 4 Dogs With More Followers Than You

To celebrate National Dog Day, these pup-fluencers (and their humans) revealed their brand-building secrets.<p>So you have a cute dog, and you post pictures of him or her to social media sometimes. Or, OK, maybe your entire feed is basically just pictures of your dog. Or maybe you follow some pet …

Pets

Only 11 Percent of Creative Directors Are Women and Pinterest Wants to Right the Ratio

Pinterest is marking Women’s Equality Day Saturday (Aug. 26) with a new ad campaign, Right the Ratio.<p>The social network said in an email to Social …

Advertising Industry

The 17 Best Tools For Spying On Your Competition

I recently came to an astounding observation.There’s this small but profound mindset shift that has turned our industry upside down.Don’t worry — …

SEO

Fresh data shows millennials' favorite apps — and it's bad news for Snapchat

Younger millennials may be spending as much as 40 minutes a day on Snapchat, but fresh data shows the scale of the challenge it faces as it looks to grow its user base amid stiff competition from Facebook.<p>Snapchat, despite being high on the cool quotient, features nowhere on the most essential apps …

Millennials

Micro-Moments Now: 3 new consumer behaviors playing out in Google search data

As micro-moments multiply, consumer expectations are accelerating towards on-demand experiences, and new consumer behaviors are evolving as a result.

Google

In First-Ever TV Ad, Patagonia Targets Trump Administration

With just days to go before the federal government decides the fate of 21 national monuments, Patagonia is running its first-ever TV ad, spending …

70 years of Indian advertising

Indian advertising has evolved over the course of the last 70 years, reflecting the change that the country’s economy as well as society has …

How to Design Your Ecommerce Store to Boost Conversion

How many times have you landed on an ecommerce site only to click away?Not because it doesn’t have the product you need, but because it’s so …

eCommerce

Follow the myth of millennial marketing at your own peril

Pity the business creating a new brand that sucks up all this dubious advice.<p>Today I have decided to stop reading about the behaviours of millennials.<p>…

Millennials

Why Harley-Davidson doesn’t ‘buy into the concept of millennials’

For years, brands have obsessed over reaching millennials, a cohort that makes up around 80 million Americans, according to U.S. census data. Brands …

Millennials

Snapchat is using the solar eclipse to show off the real potential of its maps feature

Snapchat spent $213 million to acquire Zenly, the French mapping app that powers the recently announced Snap Map feature.<p>Snap Map allows you to see where your Snapchat friends on a map of the world. Friends are displayed using their Bitmoji avatars, which comes from another Snap acquisition.<p>To …

Solar Eclipse

3X Your Email Open Rates in One Week With These 25 Simple Copy Hacks

Everyone wants to get higher email open rates.Email marketing is one of the most powerful tools in your arsenal, but it only works if your recipients …

Digital Marketing

Staples Hosts Breakroom Makeover Contest for Businesses

Does your small business breakroom need a makeover?<p>The breakroom serves as an important resting spot in any office. But some spaces tend to get stale …

GroupM Relaxes Viewability Standard for Social Video

WPP's GroupM, the world's largest buyer of advertising on behalf of marketers, has changed its standards for the "viewability" of the digital ads it …

Best approaches for targeting in the age of micro-segmentation

<i>This week’s guest blog post is an abstract from the original, published in</i> <i>The Data Source</i> <i>by</i> <i>Craig Teich, Executive Vice President, Global Sales,</i> …

From Burning Man trips to hypnotherapy: here are 4 brainstorming techniques you can learn from the ad world

Inspiration can come from anywhere, and there are hundreds of options and settings for brainstorming. But being supposed experts on creativity, ad agency executives have their own unique and personal techniques to get their artistic juices flowing.<p>Business Insider asked four advertising and design …

Burning Man

The 2 Hour Rule: The Genius of Einstein, Darwin, and Nietzsche Applied

This curated column is authored by Zat Rana Albert Einstein wasThe post The 2 Hour Rule: The Genius of Einstein, Darwin, and Nietzsche Applied …

Creativity

6 Crazy Effective Growth Hacks for Your Next Content Marketing Campaign

Content marketing campaigns have many names, but only one goal: company growth.<p>If you’ve ever been to Disneyland, then you have probably had the misfortune of experiencing the ride <i>It’s a Small World</i>. While it may have taken you days of agony and despair to remove that oddly catchy tune from your …

Digital Marketing

To Come Up with a Good Idea, Start by Imagining the Worst Idea Possible

There are many creative tools a designer uses to think differently, but none is more counter-intuitive than “wrong thinking,” also called reverse thinking. Wrong thinking is when you intentionally think of the worst idea possible — the exact opposite of the accepted or logical solution, ideas that …

Harvard Business Review

A Good Story Is Always Far More Persuasive Than Facts and Figures

If you think a good story can't be more persuasive than compelling and irrefutable facts and figures, check out this real situation and the persuasive impact the story had on a group of top leaders.<p>I've written about the science of persuasion, how important it is know your audience and really …

Storytelling

How Less Than $2,400 Can Get You $150,000 Worth of Media Attention

PR can be an amazing, untapped beast for attention and lead generation--but only if you reframe your mindset.<p>Everyone wants media coverage.<p>Positive, repetitive mainstream and niche media coverage can drive a sales windfall. Great PR also influences search engine optimization, because Google's …

Digital Marketing

P.F. Chang's ditched traditional ads and now the casual dining chain is outperforming its competitors

P.F. Chang's<p><b>While casual dining restaurants struggle, P.F. Chang's is shoring up sales and foot traffic.</b><p><b>This is thanks to an overhaul of the chain’s marketing.</b><p><b>The company spends $0 in traditional advertising now, with majority of its efforts focused on digital.</b><p>Casual dining chains these days are …

Restaurants