Advertising and Marketing

By caff | Digital, traditional, integrated, strategy, creative, insights, news, data, and more.

3 Ways the Swedish Concept of Lagom Will Revolutionize Your Creative Agency

Last year, Sweden again emerged as a leader in the Global Innovation Index. So, what does Sweden know that the rest of the world doesn’t? One …

Project Management

10 Brand Voice Lessons Every Marketer Should Master

Over three decades ago I made a presentation and wrote a book about brand voice that captured the attention of the advertising and marketing …

Why Gartner thinks brands are too uptight about strategy

Today’s brands are too uptight and need to ‘unbrand’ if they’re to have a hope of meeting dynamic and changing consumer expectations, a leading …

Lebron James says if social media negativity is bothersome, you should delete it

Lebron James turns off his social media accounts before the playoffs begin each year, largely because it's a toxic place for celebrities.<p>Public …

How to Drill Down Into Your Buyer Personas to Create Hyper-Targeted Content

Sometimes you intend to have your product appeal to one group; but then another group you hadn't expected loves it, too. Time to add to those buyer personas.<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When my team and I built the corporate email look-up service Voila …

Marketing

How to Win over Critics and Get People to Love Your Ideas

Get people onboard and get going.<p>One of the skills I've had to develop over the years is the ability to influence people to embrace and accept dramatically new and unfamiliar ideas. In my first career as a designer, I've learned it is best to have at least three solutions for consideration, not …

Leadership

The Cult of Peloton: Reinventing the Fitness Industry, and Becoming a Microcultural Phenomenon

Until a month ago, I had never taken a spin class. While friends and colleagues made regular pilgrimages to boutique fitness studios like SoulCycle …

Advertising Industry

Old-School Texas Instruments books are a treasure trove of great graphic design

Side Note<p>May—19—2018 05:06PM EST<p>Drew Millard<p>The Internet Archive is maybe the only chill thing on the internet these days. Spending hours sifting …

The Ways Customers Use Products Have Changed — but Brands Haven’t Kept Up

Here’s a truth: many in the marketing industry today don’t really understand brands. They may think that “brand” and “customer experience” are different. But that kind of brand is a <i>layer</i> of communications. That is the stuff of blowhard manifestos — too high-minded to sell anything, and too lofty to …

Mark Ritson: The battle for branding’s soul is on

en_GB<p>article<p>Marketing Week’s Top 100 ranking of companies that exhibit brand purpose is currently the “most read” article on our website. Rightly so; …

2 Common Types of Pillar Pages and How they Boost SEO

With all the talk about pillar pages, we thought it was a good time to explain just what pillar pages are, and how they benefit SEO. In this article, …

The Secrets to Success: Incredible career insights from some of the world's leading creatives

Learning from experienced artists, designers and photographers to understand how they achieve their goals should be part of every creative's journey. …

How B2B Firms Are Creating Interactive Content to Connect with Customers

Interactive content can get a bad rap, especially in the business-to-business world. It’s often viewed in stark terms by its limitations: either …

Ikea ‘Bullied’ a Potted Plant While Encouraging Another, Then Showed Schoolkids the Impact

How powerful is positive reinforcement? For humans, it’s undoubtedly vital in terms of helping us grow and succeed from a young age.<p>But what about …

Advertising Industry

Burger King stunt could spell the beginning of the end for Instagram Stories

There are two plausible reactions to a new Instagram campaign from Burger King.<p>The first: Dope, burgers!<p>The second: Dang, brands are about to clog up …

Social Media

The 50 Most Iconic Movie Posters of the 1970s

Back when movie posters were an art form.<p>Movie posters used to be an art form—back before movie studios started Photoshopping famous and attractive faces on one-sheets. And there was no better decade for the movie poster than the '70s, when the Hollywood system finally began to crumble and the …

Top 12 advertising and planning books that I keep going back to for inspiration

I believe that life is about continuous learning. While we can learn a lot from Google, and the internet in general, I still believe that a good book …

5 Ways to Fill Your Day with More Inspiration, Insights + Ideas

There’s always a good deal of magic to be found in a room in which Sam Harrison is speaking, and this morning at HOW Design Live in Boston was no …

Questlove Aims To Save Your Brain: 'Creativity Might Be In Jeopardy'

As a DJ, music and television producer, one-time NYU professor, founder of the online community Okayplayer — and, oh yeah, the drummer and bandleader of The Roots — Ahmir "Questlove" Thompson can't seem to stop adding hyphens to his job.<p>Lately, he's found distinction as an author as well. His …

Creativity

4 Steps to Foster Creativity

<i>How to Bring Out the Best in Your Team</i> Creativity is not some remote and solitary island. Each day, from the studios of legendary visual effects …

The Nine Stages of Creativity

Grant Snider is a cartoonist and illustrator, and the author, most recently, of “The Shape of Ideas.”<p><i>Follow New York Times Books on</i> <i>Facebook</i><i> and</i> <i>Twitter</i><i>, sign up for</i> <i>our newsletter</i><i> or</i> <i>our literary calendar</i><i>. And listen to us on the</i> <i>Book Review podcast</i><i>.</i>

Book Reviews

The elusive media neutral idea: What is it and how do brands achieve it?

The thing we are always looking for when we start a big new project, is that illusive, award winning, and profit generating entity: The media neutral …

Confessions of a marketer: Agencies forced brands to in-house more marketing

The trend of global advertisers taking more marketing in-house is gaining momentum, reviving the oft-debated topic of the future of the agency model. …

Digiday Research: Voice is a low priority for marketers

Digiday+ Member Article<p>At the Digiday AI Marketing Summit this month in Santa Barbara, California, we spoke with leaders from 37 companies interested …

Banks are treating customers like product developers

Banks’ race to meet the customers “where they are” has taken on a new twist: customers are now product developers — not just end users.<p>Last week, …

Digital agencies struggle with a new market reality

Digital agencies, once fast-growing upstarts stealing business from lumbering incumbents, are at greater risk of slipping in relevance themselves in …

What Customers Really Want: It Might Surprise You

You don't need the resources of Amazon or Netflix to make the moves that will keep your customers coming back for more.<p>With the unparalleled success of companies such as Amazon getting constant media attention, it's easy to assume that customers only want products or services that come cheap and …

Customer Experience