Advertising and Marketing

By caff | Digital, traditional, integrated, strategy, creative, insights, news, data, and more.

How Artists, Scientists and Entrepreneurs Get Their Creative Juices Flowing

Discover how highly creative people in business, design and the arts activate their imaginations to find creative solutions -- and give them a try!<p>Simply put, it takes imagination to be creative, and it takes creativity to innovate. Here are some easy and fun ways to activate your imagination. …

Creativity

Facebook Is Giving Advertisers More Control Over Where Their Ads Appear

Brands advertising on Facebook will soon have more control over where their ads appear.<p>The social network is rolling out several tools aimed at …

Advertising

What Science Can Teach Us About Capturing an Audience's Attention

Why human brains crave story, suspense, and simplicity.<p>As a speaker, I like to intersperse stories and recommendations throughout all my keynote speeches. For years, I gave my audiences specific take-always which I believed would help them improve their sales.<p>But something funny happened: years …

Public Speaking

New Research Shows Consumers Prefer Help Over Witty Comebacks

Research by Sprout Social shows that while witty comebacks might get attention, they might not necessarily get you more customers.

Social Media Marketing

How companies like United, Wells Fargo can regain customers trust | Opinion

<i>This article originally appeared on</i> The Conversation.<p>It’s every CEO’s worst nightmare: For whatever reason, the CEO’s company is engulfed in negative …

Hiring an Agency vs. Building an In-House Marketing Team: What to Consider Before You Decide

<i>Should your business build an in-house marketing team or hire an agency? To help make this decision a little easier we compare the pros and cons of</i> …

Digital Marketing

Fender and Jose Cuervo Just Made a Guitar Out of Agave

Tequila has long inspired musicians and undoubtedly added fuel to many a rock ’n’ roll show. Now, Fender and Jose Cuervo have teamed up to create a …

FTC Wants Instagram Influencers Transparent, Sponsorship Money To Double

By 2019, the sponsorship money that Instagram influencers pull in is on pace to more than double — from about $1 billion this year to nearly $2.4 …

Watch Advertisements (Should) Invoke A Special Feeling, Here Are A Few That Work For Me | Quill & Pad

by John Keil<p>Watch advertisements have always fascinated me.<p>If an ad is clever, funny, or invokes a special feeling within me, I am much more likely …

Cosmetics Giant Shiseido Acquires Ad Agency to Expand Its Highly Awarded In-House Team

Tokyo-based cosmetics company Shiseido made an unusual decision this month: it would buy an American ad agency. But this isn’t your standard …

Creating Usability with Motion: The UX in Motion Manifesto

The following manifesto represents my answer to the question — “As a UX or UI, designer, how do I know when and where to implement motion to support …

Hundreds of Vintage Posters Are Now Available to Download and Print 100% Free

Soviet propaganda, old liqueurs, and advertisements for 60s airlines— start your printers!<p>If the posters of today still had the look of those of yesteryear, would they still get tagged and trolled as often? Much work today, it seems, lacks the graphic audacity of yore, opting instead for forms and …

10 Killer Ways To Promote YouTube Videos For Higher Traffic

Do you have a YouTube channel & publish videos regularly?<p>It doesn’t matter how much time you put into creating your videos; if you are not marketing …

These Commercials are Trying to Change Your Mind About More Than Products

"Our visual vocabulary matters."<p>By now, we know that what we see affects us. From who we're seeing on the screen to how we're seeing them, the media we consume influences how we think. Still a commercial for tampons may not seem like the place for activism, and a deodorant commercial might not feel …

The Erosion Of Trust And What It Means For Brands

There is no escaping the term “fake news” these days. All you have to do is scroll through your news feed and the term appears on a regular basis. …

The consumer decision journey

Consumers are moving outside the marketing funnel by changing the way they research and buy products. Here's how marketers should respond to the new …

The new battleground for marketing-led growth

In the digital age, consumers are always shopping around. New research shows that hooking them early is the strongest path to growth.<p><b>The CEO of a</b> …

Customer Experience

Your Brain Has 2 Ways of Finding Answers. Which Is Best?

Fascinating study compares flashes of insight with careful analysis.<p>Think about the last time you solved a business problem, such as coming up with a new product idea, formulating a new marketing plan, or deciding which job candidate to hire. How did you do it. Did you sit down with the facts and …

Creativity

Facebook unveils a new video experience

<i>This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.</i><p>Facebook has announced several major updates related to video, including a few product tweaks to the video experience in the News Feed, and confirmation that it will roll …

Advertising

Spotify Builds More Funny Ads Around User Data, This Time Saluting Goofy Playlist Names

Late last year, Spotify ran a very cool global out-of-home campaign based around its vast trove of listener data, with headlines referencing some of …

Ikea Shows You How to Furnish the Tiniest Spaces in Cute How-To Videos

Ikea is out with some incredibly practical advertising, offering suggestions on how to make the most of small living spaces with clever, compact …

What Working at a Social Media Company Taught Me about ROI

Marketers need to think of social as a building block that has the power to support, inform and accelerate nearly every aspect of your business.<p>For the past four years, myself and three other marketers have met frequently to talk shop. We’ve celebrated a variety of milestones together -- …

Marketing

The Science Behind Good Storytelling

Good storytelling cannot be exaggerated. Perhaps the marketing term “storytelling” is overused, but its premise is not.Potential customers and …

Storytelling

What Forms a Compelling Visual Story?

In today’s digital age, social good brands possess great potential to cut through the clutter and attract and retain motivated fans by harnessing the …

The top ideas shaping design this year

From empathy to 'invisible interactions' some of the top names in design have predicted the ideas that will shape design in 2017.<p>Ahead of The Drum's …

How to create and maintain a strategic approach to design thinking

Design has evolved beyond making objects – organizations now want to learn how to think like designers, and apply design principles to the workplace itself.<p>One company at the forefront of this methodology is Philips.<p>Few globally reaching product companies have a 126-year history, and even fewer …

Design Thinking

Know & understand the bloody brief

As one of the first assignments in «Creativity and Design» at Hyper Island’s master program we are to document our process through the entire course …

This is the age of the audience

For a good while now, the interruptive advertising model, designed to puncture and punctuate popular culture, has been approaching a "mass extinction …

It's a new day: the blurring of disciplines put everyone into competition

In the superhero inspired procedural drama <i>Gotham</i>, there’s a leitmotif where different characters say "It’s a new day" when they believe themselves to …