Advertising and Marketing

Most recent stories in Advertising and Marketing

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  2 days ago

  Switzerland’s New Passport Is So Stunning, It Belongs in a Museum

  yankodesign.com - Sarang Sheth

  The European country might have the 5th strongest passport in the world, but they also have the most gorgeous passport now, with this new design …

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  5 days ago

  Why Icy Hot evolved from function to fun in first work by The Martin Agency

  marketingdive.com - Chris Kelly

  For years, Icy Hot’s advertising has focused on the functionality of the therapy that it delivers via patches, balms and sprays. Usually, those …

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  4 days ago

  Take These 5 Steps to Improve Your Strategic Thinking

  Inc Magazine - Bruce Eckfeldt

  I’ve seen too many leaders get stuck in day-to-day operations and lose sight of the larger picture. When scaling my company, I learned that strategy wasn’t about having a brilliant idea but about making intelligent, well-informed decisions over time. As an Inc. 500 CEO and now as a strategic coach, …

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  5 days ago

  Roku tests showing ads before you even reach the home screen, and it's infuriating users

  techradar.com - Carrie Marshall

  Some Roku owners are promising that "my Roku devices will be in the trash" if it goes ahead with its latest ad-serving idea: showing you an ad before …

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  5 days ago

  Publicis integrates Adobe’s generative AI to scale up personalized content

  marketingdive.com - Chris Kelly

  Dive Brief:• Publicis Groupe and Adobe today (March 18) expanded their global strategic partnership and will directly integrate Adobe’s generative …

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  5 days ago

  Macy’s cracks into scripted TV as brand, entertainment converge

  marketingdive.com - Peter Adams

  Dive Brief:• Macy’s has acquired the exclusive option to develop a best-selling nonfiction book about the women who shaped department stores into a …