caff

3,475 Added | 5 Magazines | 248 Likes | 30 Following | 110 Followers | @caff | Creative Director/Copywriter/Strategist specializing in digital and integrated communications.

LinkedIn is testing autoplaying video ads

Looking for new ways to make money out of its professional social network LinkedIn, Microsoft is testing video advertisements. Currently in closed …

Advertising

Volkswagen Breaks Down Another Taboo With a Beautiful Ad About the Pain of Family Life

In advertising, the concept of family is almost always a positive one—bringing joy, comfort and meaning to people’s lives. Some comic advertising has …

Advertising Industry

Learn About Social Media Algorithms, Augmented Reality and More Changing Business Trends

The tools, platforms and methods you use to grow your business are constantly changing. So you need to keep up with all the latest updates and …

Augmented Reality

Earn Up to 45,000 Free Marriott Rewards Points Per Year Through Social Media

Through its Connect and Collect program, Marriott Rewards is offering its members an opportunity to earn up to a maximum of 45,000 free points per …

Hospitality

Facebook follows Google to enable advertisers to evaluate their campaigns with new cross-platform ad tool

Facebook has introduced Facebook Cross-Platform Brand Lift in the US and UK which along with Nielsen Total Brand Effect with Lift will help …

Advertising

5 Image Editing Tools that Make You Look like a Pro

I’m just going to say it: visual marketing is the wave of the future.<p>There’s no denying the power that images have on gaining traffic, shares, and …

Graphics

A 70-Year Study of More Than 3 Million Patents Reveals These Simple Steps to Problem Solving

David Conley ran Intel's worldwide innovation program. Now he's teaching you a simple method to overcome the obstacles that plague your business<p>David Conley found himself on a team of experts who were attempting to design satellite superstructures, a challenge not specifically covered while earning …

Problem-solving

Propagating succulents? You can do it three ways

Succulents are the most satisfying plants in my garden. In San Diego County, there are very few varieties we can’t grow, and every trip to the …

Breaking: An Entirely New Type of Quantum Computing Has Been Invented

"It's amazing no one had thought of it before."<p>Australian researchers have designed a new type of qubit - the building block of quantum computers - …

Quantum Mechanics

Everything you need to know about seeds: Where to collect seeds and how to harvest and store them

Discover the delights of saving seed from your garden to sow for a brilliant display next year<p><b>• Find out how to gather and plant seeds, including</b> …

Toilets, Happiness, And Pancakes: What The World Asks Google For Help With

“We have become so dependent on off-loading, on relieving our brains from keeping certain basic, human information in storage, that we’ve forgotten how to do some fairly basic grown-up tasks.” That’s visualization editor Xaquín G.V. describing the results of his latest experiment, a collaboration …

IT'S OFFICIAL: Users navigate flat UI designs 22 per cent slower

The mania for "flat" user interfaces is costing publishers and e-commerce sites billions in lost revenue.<p>A "flat" design removes the distinction …

A student found an ancient Canadian village that’s 10,000 years older than the Pyramids

For hundreds — perhaps thousands — of years, generations of the Heiltsuk Nation, an indigenous group in British Columbia, have passed down the oral histories of where they came from. The nation claims that its ancestors fled for survival to a coastal area in Canada that never froze during the Ice …

Archaeology

These Fabric Speakers Could Be Woven Into Walls, Clothes, And More

Welcome to the buzzing, thumping future of speaker design.<p>What if the curtains in your house doubled as speakers, and sound were part of–not separate from–the interior architecture of your home? What if music itself became something tactile, another texture to add to the living room?<p>A new project …

How to Overcome Marketing Complexity to Exceed Customer Expectations

How many of these phrases have you heard during your marketing department’s planning meetings?<p>Eliminate silos!<br>• Be agile!<br>• Measure everything!<br>• Bring …

You Wouldn't Believe the Size of Coca-Cola's Advertising Budget

It costs a lot of money to maintain one of the world's most valuable brands.<p><b>Coca-Cola</b> (NYSE:KO) sells some of the most widely-used products on the …

Stocks

Aziz Ansari has great advice for people in creative slumps

When you’re a creatively successful person, people always want to know what you’re working on. The problem is that sometimes the answer is: Nothing much.<p>Actor and filmmaker Aziz Ansari recently offered a refreshing take on the pressure that creative types feel to produce. In an interview with <i>GQ</i>‘s …

Creativity

The Basis of the Universe May Not Be Energy or Matter but Information

In this radical view, the universe is a giant supercomputer processing particles as bits. <br>Read More

Quantum Mechanics

Basic Roman-style pizza dough

Place the flour in a mixer with a dough hook attachment.<p>Dissolve the yeast in 100 ml (3½ fl oz) of the water and add to the flour along with 400 ml …

24 Instagram Marketing Tools for More Followers, Likes & Sales

As Instagram marketing becomes less of a choice and more of a necessity for your business, it can be frustrating to have yet another social media …

Social Media Marketing

Social Media Tips From 4 Dogs With More Followers Than You

To celebrate National Dog Day, these pup-fluencers (and their humans) revealed their brand-building secrets.<p>So you have a cute dog, and you post pictures of him or her to social media sometimes. Or, OK, maybe your entire feed is basically just pictures of your dog. Or maybe you follow some pet …

Pets

Only 11 Percent of Creative Directors Are Women and Pinterest Wants to Right the Ratio

Pinterest is marking Women’s Equality Day Saturday (Aug. 26) with a new ad campaign, Right the Ratio.<p>The social network said in an email to Social …

Advertising Industry

The 17 Best Tools For Spying On Your Competition

I recently came to an astounding observation.There’s this small but profound mindset shift that has turned our industry upside down.Don’t worry — …

SEO

Fresh data shows millennials' favorite apps — and it's bad news for Snapchat

Younger millennials may be spending as much as 40 minutes a day on Snapchat, but fresh data shows the scale of the challenge it faces as it looks to grow its user base amid stiff competition from Facebook.<p>Snapchat, despite being high on the cool quotient, features nowhere on the most essential apps …

Millennials

Micro-Moments Now: 3 new consumer behaviors playing out in Google search data

As micro-moments multiply, consumer expectations are accelerating towards on-demand experiences, and new consumer behaviors are evolving as a result.

Customer Experience

In First-Ever TV Ad, Patagonia Targets Trump Administration

With just days to go before the federal government decides the fate of 21 national monuments, Patagonia is running its first-ever TV ad, spending …

70 years of Indian advertising

Indian advertising has evolved over the course of the last 70 years, reflecting the change that the country’s economy as well as society has …

How to Design Your Ecommerce Store to Boost Conversion

How many times have you landed on an ecommerce site only to click away?Not because it doesn’t have the product you need, but because it’s so …

eCommerce

Follow the myth of millennial marketing at your own peril

Pity the business creating a new brand that sucks up all this dubious advice.<p>Today I have decided to stop reading about the behaviours of millennials.<p>…

Millennials