caff

3,334 Added | 5 Magazines | 210 Likes | 30 Following | 106 Followers | @caff | Creative Director/Copywriter/Strategist specializing in digital and integrated communications.

How the Founder of a Failed Education Startup Created the Hottest New Social Network for Teens

Like many young entrepreneurs in the tech field, Alex Zhu, the founder and CEO of Musical.ly, was looking for that one big idea that could change the …

Advertising Industry

9 Tips for Growing the Perfect Peonies

#5 is so important!<p>Claire Austin is an award-winning plantswoman, a specialist in herbaceous peonies, irises and perennials, and the current Chair of the Peony Society. With her mail-order nursery in Wales offering over a hundred varieties of herbaceous peonies, it's safe to say that she has a …

Flowers

The Only Guide to Content Marketing You’ll Ever Need [Complete Resource Page w/ Links]

By now, you probably already know how to pick the right SEO keywords and how to write a blog post that generates organic traffic and converts — but …

Content Marketing

5 Must-Read Digital Marketing Guides to Beat Your Competition

Thinking about improving your marketing plan? Start by reading the following must-read online guides:<p>1. Content Marketing<p>Want to read a definitive …

Content Marketing

Essential Social Media Marketing Guide For Individual Bloggers and Small Businesses

Last updated on 14 February 2017<p>What kind of marketing rules <i>work</i> across all the major social networks, despite the different ecosystems and all the …

5 Types of Visual Content to Include in Your Marketing Strategy

Let’s face it: when it comes to digital media marketing, content is king. No matter what kind of business you’re creating a strategy for, the success …

The 6-Second Impact: Bumper Ads Explained

Most Popular<p>In a<p>world of short-form content and ever-shortening attention spans, short-form messaging is also necessary. Last year, YouTube decided …

Advertising

Apples are not oranges – and ‘content marketing’ means nothing

The moment that you slap a call-to-action on any piece of marketing collateral, it becomes direct-response advertising.<p>More on that after a …

Content Marketing

Trick or Treat: Conniving Behavior Discovered in Dogs

Dogs demonstrate deception in new study, deliberately leading humans who withheld treats astray<p>Dogs have the ability to think through their actions and plan deceptions, according to a study in <i>Animal Cognition.</i><p>Marianne Heberlein of the Department of Evolutionary Biology and Experimental Studies at …

Dogs

Why Smart People Make Stupid Decisions

We’ve all been there.<p>We make what we think is a rational decision. And then seconds, minutes or days later we wonder “What was I thinking?!” Was it a temporary lapse of sanity? Were we just distracted and decided anyway?<p>We knew it wasn’t the right decision or the best decision, but in that moment, …

Critical Thinking

Day By Day Helps You Stick to the “Don’t Break the Chain” Method

Android: The “Don’t Break the Chain” method for productivity might be a little gimmicky, but it works. Day by Day is a free app that can help you …

Productivity

Burnout Isn't Just Unpleasant, It Can Damage Your Brain. Here's How to Avoid It

Working shorter hours won't necessarily help.<p>Are you feeling burned out at work? You should take that feeling seriously. Research shows that not only does burnout affect your mood and productivity--it actually affects your brain function. Participants in burnout studies showed enlarged amygdalae, …

Productivity

Moving Toward Understanding Consciousness

If you stop and think about it, the idea that you could understand a complex system by detailed description of one its parts is crazy on the face of it.<p>You are unlikely to get too much insight into the principles organizing flocking behavior in birds by confining your attention to what is going on …

The Brain

With Digital Content Creation, the Tortoise Will Win the Race

I don’t get SnapChat. Why would you spend time creating content that people can only access for a limited period of time?<p>I shared this musing on …

Digital Media

Facebook Promises To Quit Snooping On Private Messages For Ad-Targeting Purposes

More than three years after a group of Facebook users sued the social media network, claiming that it was sharing links sent in private messages with …

Facebook

10 Killer Ways To Promote YouTube Videos For Higher Traffic

Do you have a YouTube channel & publish videos regularly?<p>It doesn’t matter how much time you put into creating your videos; if you are not marketing …

You Tube

This is How You Create Incredible Content for ‘Dull’ Industries

If you think you’re in a ‘dull’ industry, you might have already dismissed the idea that content marketing can work for you.<p><i>However, you might want</i> …

Content Marketing

How To Create A Culture Of Innovation Beyond The Sticky Note

Corporate leaders often talk about creating a ‘culture of innovation’ within their companies. When having these conversations, they often act as if organizational culture is some mythical creature that comes down from the mountain to greet the people. Most leaders are unaware of their power to …

Innovation

Bad news for online advertisers – you’ve been ’ad

Precision marketing through digital and social media aims to open our hearts and wallets. If only<p>There is, alas, no such thing as a free lunch. The trouble with digital technology, though, is that for a long time it encouraged us to believe that this law of nature had been suspended. Take email as …

Advertising

These Commercials are Trying to Change Your Mind About More Than Products

"Our visual vocabulary matters."<p>By now, we know that what we see affects us. From who we're seeing on the screen to how we're seeing them, the media we consume influences how we think. Still a commercial for tampons may not seem like the place for activism, and a deodorant commercial might not feel …

Advertising

The Erosion Of Trust And What It Means For Brands

by , Columnist,<p>There is no escaping the term “fake news” these days. All you have to do is scroll through your news feed and the term appears on a …

Fake News

7 Tools to Spice Up Your Twitter Marketing Efforts

A solid social media marketing strategy utilizes multiple networks for maximum online reach. It allows you to reach different audience types, offer …

Social Media Marketing

How To Maintain Trust and Authenticity in Your Content Marketing Process

As content marketing has increased in prevalence, buyers have become attuned to manipulative or overt tactics employed by some.<p>These strategies add …

Content Marketing

4 Secrets to Social Video Success

The power of social video marketing is increasingly touted as the fastest way for brands to build engagement with customers and prospects. In a …

Marketing

Effective Snapchat Storytelling Strategies for Businesses (Digital Summit Recap)

February 24, 2017<p>One of the most compelling sessions at 2017’s Digital Summit in Phoenix was Shaun Ayala’s presentation about Effective Snapchat …

Snapchat

How To Write Awesome Headlines That Your Audience Will Love

Pop quiz: What’s the first thing you read when you look at a piece of content on social media?<p>Think you know it? The answer is the headline.<p>The …

Content Marketing

How Email and Social Can Win by Working Together

You get it–email is big, and not going anywhere. So how can social and email work together to drive even bigger business wins? Below are some …

Digital Marketing

The consumer decision journey

Consumers are moving outside the marketing funnel by changing the way they research and buy products. Here's how marketers should respond to the new …

Marketing

The new battleground for marketing-led growth

In the digital age, consumers are always shopping around. New research shows that hooking them early is the strongest path to growth.<p><b>The CEO of a</b> …

Customer Experience

10 Content Marketing Best Practices from Top Brands

When it comes to content marketing, there are some universal best practices. Whether you’re a B2B or B2C brand, those tactics will set you up for …

Content Marketing