caff

3,390 Added | 5 Magazines | 228 Likes | 30 Following | 107 Followers | @caff | Creative Director/Copywriter/Strategist specializing in digital and integrated communications.

Facebook Will Soon Let Brands Target Ads at Entire Families or Specific People Within Households

While brands have been buying ads for niche audiences on Facebook for years, they’ll soon be able to target ads down to the specific household.<p>Just …

Advertising

See the Weird, Wonderful Thai Spot That Was One of the Funnier Ads Screened in Cannes

The screening of the gold Film Lion winners in Cannes on Saturday was heavy on the sports (“We’re the Superhumans,” plus lots and lots of Nike) and …

Advertising Industry

The Importance of Accessibility in Visual Design

They say beauty is in the eye of the beholder. As designers, we need to remember that the same is true of color and all visual abilities. It’s …

Usability

Facebook wants to become the new mobile storefront, unveils new ad tools for brands and retailers

As mobile continues to emerge as a critical frontier for brands and retailers, Facebook is taking another crack at establishing itself as a true shopping outlet.<p>The company believes it can play a unique role in the shopping world–helping people both discover new products and make decisions when …

eCommerce

The Savory Side of Carrot Cake

When I was a child, I wanted carrot cake for every birthday. I wasn’t a fan of bakery cakes, expertly plastered with supersweet butter-free frostings in pastel colors. (I did like the realistic decorative little roses, though.) Those fine-crumbed white or yellow cakes did not have much appeal for …

Baking

Design Thinking: Your Next Competitive Advantage

There’s a change in business leadership that’s transforming the way we solve problems…and that shift revolves around design thinking. Design affects much more than appearances, and can help develop innovative solutions for just about any problem. Paola Antonelli, said it best: “Design is not style. …

Design Thinking

How colleges use kids’ social media feeds

Learn how what you post can hurt — and help — the admissions process. Prospective colleges are watching<p>Hey, all you college-bound kids: What’s the easiest thing you can do to impress prospective schools? It’s not your GPA. It’s not the debate team. It’s your Facebook — and your Twitter, Snapchat, …

Social Media Marketing

How Artists, Scientists and Entrepreneurs Get Their Creative Juices Flowing

Discover how highly creative people in business, design and the arts activate their imaginations to find creative solutions -- and give them a try!<p>Simply put, it takes imagination to be creative, and it takes creativity to innovate. Here are some easy and fun ways to activate your imagination. …

Creativity

Facebook Is Giving Advertisers More Control Over Where Their Ads Appear

Brands advertising on Facebook will soon have more control over where their ads appear.<p>The social network is rolling out several tools aimed at …

Advertising

Are microframes the future of wireframing?

Wireframes are dead! Interactive prototypes are everything! We’ve heard these shouts for at least the past seven years. If the popularity of these …

UI Design

What Motivates LinkedIn Users to Engage with Content? [Infographic]

LinkedIn has released a new infographic which incorporates feedback from over 9,000 LinkedIn members and provides insight into why they engage with …

Digital Marketing

Facebook Says Users Turn to the Platform During Commercial Breaks When They’re Watching TV

When it comes to consumers, Facebook has a message to marketers buying ads on television: they’re just not that into you.<p>According to research …

Advertising

64 Percent of Customers Say Facebook Video Influenced Them to Buy (Infographic)

Is Facebook (NASDAQ:FB) video part of your digital marketing strategy? If not, it’s probably the best time to rethink your approach.New data reveals …

Marketing

What Science Can Teach Us About Capturing an Audience's Attention

Why human brains crave story, suspense, and simplicity.<p>As a speaker, I like to intersperse stories and recommendations throughout all my keynote speeches. For years, I gave my audiences specific take-always which I believed would help them improve their sales.<p>But something funny happened: years …

Public Speaking

Kitchen multi-taskers: leaf crops that are both veg and herb

Unusual flavourful greens that are easy to grow<p>I love leaf crops. Whether it’s lettuce, rocket or chard, their fast growth and ease of cultivation makes them some of the best options for newbie growers. But if it’s something more exciting you’re after, here are a few suggestions for unusual, …

Gardening

Easy Organic Gardening Method You Have to Try

Lasagna gardening is a no-dig, no-till organic gardening method that results in rich, fluffy soil with very little work from the gardener. The name …

Gardening

21 Important Facts About Instagram

For a start, it has 700 million active monthly users.<p>As a Millennial, I can attest to the fact that Instagram is an effective platform when it comes to reaching me with ads. I find the sponsored ads on Instagram to be relevant and appealing--not annoying, like so many other platforms. I've made …

Instagram

New Research Shows Consumers Prefer Help Over Witty Comebacks

Research by Sprout Social shows that while witty comebacks might get attention, they might not necessarily get you more customers.

Marketing

12 Ways to Take Brownies Where They've Never Been Before

Where do your brownie loyalties lie? Are you Team Fudgy, Team Cakey, or Team In-Between-y?<p>I'm a fudgy-as-a-truffle gal myself (Alice Medrich's Best Cocoa Brownies are my old faithful, preferably straight from the freezer)—but today, we're not here to discuss <i>that</i> age-old question.<p>Instead, <b>we're here</b> …

Dessert

How companies like United, Wells Fargo can regain customers trust | Opinion

<i>This article originally appeared on</i> The Conversation.<p>It’s every CEO’s worst nightmare: For whatever reason, the CEO’s company is engulfed in negative …

Hiring an Agency vs. Building an In-House Marketing Team: What to Consider Before You Decide

<i>Should your business build an in-house marketing team or hire an agency? To help make this decision a little easier we compare the pros and cons of</i> …

Digital Marketing

Fender and Jose Cuervo Just Made a Guitar Out of Agave

Tequila has long inspired musicians and undoubtedly added fuel to many a rock ’n’ roll show. Now, Fender and Jose Cuervo have teamed up to create a …

The Rhythm of Food — by Google News Lab and Truth Beauty

How do we search for food? Google search interest can reveal key food trends over the years.<p>From the rise and fall of recipes over diets and drinks …

What Happens When Google Turns Artists Loose On Its Search Data

Google News Lab is inviting artists and designers to dig into its massive trove of data about what the world Googles.<p>Data journalists work at the crossroads of reportage and visual creativity. They tell stories by shaping information like journalists do, but they communicate through visceral and …

How Top Finance Brands Use Content Marketing to Win in a Customer-Centric World

Contently<p>Marketing lies at the center of many of these challenges. CMOs and marketers are now tasked with improving the customer experience, …

Ancient temple tells the tale of an ice age-inducing comet collision

Around 12,800 years ago, the Earth suddenly dipped into a mini ice age, and nobody really knows why. One of the leading theories is that the …

Everything You Need to Know About Creating Videos for Your Business (Even If You Have No Video Experience)

Social video can boost both your company's brand awareness and its sales.<p>Last year, Indianapolis-based building-restoration company Hays + Sons had a website and a Facebook and Twitter presence, but it tended to get lost amid a horde of competitors. Then tornadoes hit Kokomo, Indiana, and the …

Marketing

Why Being Socially Awkward Is Awesome, According to Science

When I think back to the Bumper Boat Debacle of 1984, I can see the trappings of an awkward moment: I was in middle school; there were unknown …

Los Angeles Dodgers

12 ways your landing page is making you lose potential customers

A study by Wishpond of 62 landing pages shows that a lot of B2B SaaS business landing pages are not able to convert about 87 percent of their visitors by not fulfilling certain aspects on the landing page.<p>When looking at landing pages for the B2C market this metric even goes up to about 91 percent, …

Digital Marketing

Understanding the Instagram Algorithm: 7 Key Factors and Why the Algorithm is Great for Marketers

The Instagram algorithm, just like the Facebook News Feed algorithm, is so mysterious yet ingenious and brilliant in showing the best content to the …

Social Media Marketing