caff

3,371 Added | 5 Magazines | 224 Likes | 30 Following | 105 Followers | @caff | Creative Director/Copywriter/Strategist specializing in digital and integrated communications.

12 Ways to Take Brownies Where They've Never Been Before

Where do your brownie loyalties lie? Are you Team Fudgy, Team Cakey, or Team In-Between-y?<p>I'm a fudgy-as-a-truffle gal myself (Alice Medrich's Best Cocoa Brownies are my old faithful, preferably straight from the freezer)—but today, we're not here to discuss <i>that</i> age-old question.<p>Instead, <b>we're here</b> …

Dessert

How companies like United, Wells Fargo can regain customers trust | Opinion

<i>This article originally appeared on</i> The Conversation.<p>It’s every CEO’s worst nightmare: For whatever reason, the CEO’s company is engulfed in negative …

MIT Sloan

Hiring an Agency vs. Building an In-House Marketing Team: What to Consider Before You Decide

<i>Should your business build an in-house marketing team or hire an agency? To help make this decision a little easier we compare the pros and cons of</i> …

Digital Marketing

Fender and Jose Cuervo Just Made a Guitar Out of Agave

Tequila has long inspired musicians and undoubtedly added fuel to many a rock ’n’ roll show. Now, Fender and Jose Cuervo have teamed up to create a …

Liquor

The Rhythm of Food — by Google News Lab and Truth Beauty

How do we search for food? Google search interest can reveal key food trends over the years.<p>From the rise and fall of recipes over diets and drinks …

Google

What Happens When Google Turns Artists Loose On Its Search Data

Google News Lab is inviting artists and designers to dig into its massive trove of data about what the world Googles.<p>Data journalists work at the crossroads of reportage and visual creativity. They tell stories by shaping information like journalists do, but they communicate through visceral and …

Data Visualization

How Top Finance Brands Use Content Marketing to Win in a Customer-Centric World

Contently<p>Marketing lies at the center of many of these challenges. CMOs and marketers are now tasked with improving the customer experience, …

Marketing

Ancient temple tells the tale of an ice age-inducing comet collision

Around 12,800 years ago, the Earth suddenly dipped into a mini ice age, and nobody really knows why. One of the leading theories is that the …

Archaeology

Your Guide to the Best Kinds of Videos for Facebook, Twitter, Instagram, and YouTube

Social video can boost both your company's brand awareness and its sales.<p>Last year, Indianapolis-based building-restoration company Hays + Sons had a website and a Facebook and Twitter presence, but it tended to get lost amid a horde of competitors. Then tornadoes hit Kokomo, Indiana, and the …

Marketing

Why Being Socially Awkward Is Awesome, According to Science

When I think back to the Bumper Boat Debacle of 1984, I can see the trappings of an awkward moment: I was in middle school; there were unknown …

Psychology

12 ways your landing page is making you lose potential customers

A study by Wishpond of 62 landing pages shows that a lot of B2B SaaS business landing pages are not able to convert about 87 percent of their visitors by not fulfilling certain aspects on the landing page.<p>When looking at landing pages for the B2C market this metric even goes up to about 91 percent, …

Digital Marketing

Understanding the Instagram Algorithm: 7 Key Factors and Why the Algorithm is Great for Marketers

The Instagram algorithm, just like the Facebook News Feed algorithm, is so mysterious yet ingenious and brilliant in showing the best content to the …

Social Media Marketing

FTC Wants Instagram Influencers Transparent, Sponsorship Money To Double

By 2019, the sponsorship money that Instagram influencers pull in is on pace to more than double — from about $1 billion this year to nearly $2.4 …

Instagram

The Changing Face of Moms: What It Means for Marketers

Many marketers are missing the mark when it comes to reaching moms, relying on the one-size-fits-all stereotype of the married, harried mom. But the …

Digital Marketing

Why Brands Are Clamoring To Partner With Influencers

If you haven’t already noticed, we’re living in the peak digital influencer age. Bloggers, YouTubers, and social media stars have the potential to turn their creative outlets into superstar careers; think millions of followers and hundreds of thousands of dollars in sponsorship deals and …

Marketing

Watch Advertisements (Should) Invoke A Special Feeling, Here Are A Few That Work For Me | Quill & Pad

by John Keil<p>Watch advertisements have always fascinated me.<p>If an ad is clever, funny, or invokes a special feeling within me, I am much more likely …

Facebook is offering publishers money to create produced video

The new deals include a mix of both live and produced video commitments.<p>Facebook wants to pay publishers to create more produced video as part of a plan to push the company’s new ad products, according to multiple sources.<p>The new deals are intended to replace the agreements Facebook currently has …

Facebook

Half of millennials think that YouTube has the most annoying ads

Facebook and YouTube are unquestionably two of the world’s most popular digital platforms. And with such large audiences up for grabs, it’s no wonder that advertisers are pouring funds into both businesses: Facebook generated close to $27 billion in advertising revenue in 2016, and though Google …

Advertising

9 Tips For Creating A Strong Content Marketing Strategy

<i>This is a guest post by Sharon Conwell.</i><p>It’s almost impossible to overstate the importance of a solid social media marketing strategy.<p>The statistics, …

Strategy, Not Execution, Optimizes Content Marketing

Over-taxed creative resources are a challenge to any content-based communications program. Developing content takes time and, if done incorrectly, …

The Difference Between A Communication Strategy And Plan, And Why You Need Both

Without the right approach to a communication strategy and plan, your efforts might end up in the dustbin, with you back at the drawing board.<p>While …

Business Planning

Everything is branding: The expanding influence of the CMO

<i>by Alicia Hatch, CMO of Deloitte Digital</i><p>Every marketer knows that customer-centric companies are winning in our digital world. If you’re uncertain by …

Customer Experience

How companies like United and Wells Fargo can win back consumer trust

It’s every CEO’s worst nightmare: For whatever reason, the CEO’s company is engulfed in negative publicity that threatens to damage its brand name, …

Customer Experience

The 7 Key Things You Need To Know About Building A Winning Influencer Strategy

Influencer marketing is the new frontier for driving brand awareness. How we make it work for our business:<p>CEOs are often skeptical of the value of social and influencer marketing.<p>However, more and more, companies are realizing the benefit that a well-executed influencer strategy can yield. For …

Marketing

5 Things We Learned About How Brands Measure Content Marketing

Data is more ubiquitous than ever in the digital media industry, but at Parse.ly we wondered if data literacy and data access necessarily go hand-in-hand.<p>The best place to find these answers? On the ground. In partnership with Digiday’s CUSTOM studio, we interviewed almost 300 brand, agency and …

Digital Marketing

Google's new drawing app can turn your terrible sketches into works of art

The art of drawing on a computer has become something of a lost art since Microsoft Paint's heyday, but Google's new program is hoping to bring it back.<p>AutoDraw, a new website from the internet giant, uses artificial intelligence to recognise what you are drawing, and suggests a professionally-made …

Google

7 Things You Must Do to Grow a Fanatical Following Online

Even with technology at their fingertips, your audience members want to hear real stories and connect in meaningful ways. Give them that, and they'll become loyal followers.<p>Whether you’re looking to grow a company or build a personal brand, a strong online presence is essential. But while most …

Marketing

7 Ways to Delight Users with Animation

“Delight” is a word that we’re hearing and using more often to describe pleasurable moments in our products. Delight is the magic that makes us fall …

UX Design

Scientists identify parts of brain involved in dreaming

Experts say findings are ‘astounding’ and could help understand the purpose of dreams and predict whether people are dreaming<p>Scientists have unpicked the regions of the brain involved in dreaming, in a study with significant implications for our understanding of the purpose of dreams and of …

Facebook: Monetizing Messenger With Ads Will Be Very, Very Dangerous

Facebook has made a decision to focus on advertising as the monetization model for Messenger, not payments, says the company’s VP of messaging products, David Marcus.<p>At least, for now.<p>“We’re not going to take cuts of payments,” Marcus said recently. “The one thing we traditionally do, and is a …

Facebook Messenger