caff

3,485 Added | 6 Magazines | 250 Likes | 30 Following | 112 Followers | @caff | Creative Director/Copywriter/Strategist specializing in digital and integrated communications.

11 Experts Predict the Future of Content Marketing in 2018

Reaching the members of your audience through a content-cluttered landscape -- and their ad blockers -- will be harder than ever in 2018. Fortunately, there are new technologies and techniques that can help.<p>Marketing moves fast, and working in this industry means you've got to get comfortable with …

Digital Marketing

Super Bowl LII Ad Tracker: All About the Big Game’s 2018 Commercials

Welcome sports fans (and others who appreciate really good advertising) to Adweek’s Super Bowl LII Ad Tracker. Here you’ll find a frequently updated …

Advertising

The 10 Best Ads of 2017

It’s been a year of difficulty and strife, but also of remarkable creativity that leaned into those tensions and tried to resolve them—or at least, …

Advertising

Good News, Sensitive People: New Research Says Your Emotional IQ Makes You a Better Artist

Art World<p>Psychologists reveal the connections between emotional intelligence and creative thinking.<p>,<p>Ahead of last month’s $450 million sale of …

Psychology

Story 5 - Can Advertising Creativity Drive Business Growth

Creativity can just as easily drive a business into receivership as it can to the Forbes 100 list. While some would accuse creativity of being all …

Marketing

On why we write the words we write the way we write them

Tl;dr: our State of UX in 2018 report is out. Check it out and share it with your UX friends.<p>Every year, Caio Braga and I like to look back at what …

UX Design

Milestones Are Meaningful

According to a new study from Sprout, the 2017 Sprout Social Index, humans are wired to want to share their most significant life events with those …

Advertising Industry

I Tested $346 Worth Of Primers To See If They Actually Do Anything

The perfect face primer has long been my beauty unicorn. I'd estimate my combination skin to be somewhere in the ballpark of 70% dry and 30% oily, so …

Makeup

I tried the 10/10/10 Method to make decisions like Warren Buffett and Ray Dalio — and it's completely changed the way I view choices

• <b>Our immediate reactions and emotions affect the decision-making process.</b>• <b><br>Warren Buffett and Ray Dalio are two proponents of using high-level thinking to evaluate the future affects of our decisions.</b>• <b><br>To master high-level thinking, step back from immediacy and use the 10/10/10 Method.</b>• <b><br>Ask yourself: How</b> …

A Yale psychologist's simple thought experiment temporarily turned conservatives into liberals

• <b>Social scientists say conservative political views can be fueled by fear.</b>• <b><br>A new study suggests that making people feel safe from harm can change their stance on hot-button social issues.</b>• <b><br>The new research gives insight into the role of the unconscious mind in the voting booth.</b><p>Social scientists have …

Psychology

LinkedIn is testing autoplaying video ads

Looking for new ways to make money out of its professional social network LinkedIn, Microsoft is testing video advertisements. Currently in closed …

Facebook

Volkswagen Breaks Down Another Taboo With a Beautiful Ad About the Pain of Family Life

In advertising, the concept of family is almost always a positive one—bringing joy, comfort and meaning to people’s lives. Some comic advertising has …

Learn About Social Media Algorithms, Augmented Reality and More Changing Business Trends

The tools, platforms and methods you use to grow your business are constantly changing. So you need to keep up with all the latest updates and …

Social Media Marketing

Earn Up to 45,000 Free Marriott Rewards Points Per Year Through Social Media

Through its Connect and Collect program, Marriott Rewards is offering its members an opportunity to earn up to a maximum of 45,000 free points per …

Facebook follows Google to enable advertisers to evaluate their campaigns with new cross-platform ad tool

Facebook has introduced Facebook Cross-Platform Brand Lift in the US and UK which along with Nielsen Total Brand Effect with Lift will help …

5 Image Editing Tools that Make You Look like a Pro

I’m just going to say it: visual marketing is the wave of the future.<p>There’s no denying the power that images have on gaining traffic, shares, and …

A 70-Year Study of More Than 3 Million Patents Reveals These Simple Steps to Problem Solving

David Conley ran Intel's worldwide innovation program. Now he's teaching you a simple method to overcome the obstacles that plague your business<p>David Conley found himself on a team of experts who were attempting to design satellite superstructures, a challenge not specifically covered while earning …

Innovation

Propagating succulents? You can do it three ways

Succulents are the most satisfying plants in my garden. In San Diego County, there are very few varieties we can’t grow, and every trip to the …

Gardening

Breaking: An Entirely New Type of Quantum Computing Has Been Invented

"It's amazing no one had thought of it before."<p>Australian researchers have designed a new type of qubit - the building block of quantum computers - …

Quantum Mechanics

Everything you need to know about seeds: Where to collect seeds and how to harvest and store them

Discover the delights of saving seed from your garden to sow for a brilliant display next year<p><b>• Find out how to gather and plant seeds, including</b> …

Gardening

Toilets, Happiness, And Pancakes: What The World Asks Google For Help With

“We have become so dependent on off-loading, on relieving our brains from keeping certain basic, human information in storage, that we’ve forgotten how to do some fairly basic grown-up tasks.” That’s visualization editor Xaquín G.V. describing the results of his latest experiment, a collaboration …

Happiness

It's official: Users navigate flat UI designs 22 per cent slower

Put in some chrome and shadeThe mania for "flat" user interfaces is costing publishers and ecommerce sites billions in lost revenue.…

Usability

A student found an ancient Canadian village that’s 10,000 years older than the Pyramids

For hundreds — perhaps thousands — of years, generations of the Heiltsuk Nation, an indigenous group in British Columbia, have passed down the oral histories of where they came from. The nation claims that its ancestors fled for survival to a coastal area in Canada that never froze during the Ice …

These Fabric Speakers Could Be Woven Into Walls, Clothes, And More

Welcome to the buzzing, thumping future of speaker design.<p>What if the curtains in your house doubled as speakers, and sound were part of–not separate from–the interior architecture of your home? What if music itself became something tactile, another texture to add to the living room?<p>A new project …

Inventions

How to Overcome Marketing Complexity to Exceed Customer Expectations

How many of these phrases have you heard during your marketing department’s planning meetings?<p>Eliminate silos!<br>• Be agile!<br>• Measure everything!<br>• Bring …

Customer Experience

You Wouldn't Believe the Size of Coca-Cola's Advertising Budget

It costs a lot of money to maintain one of the world's most valuable brands.<p><b>Coca-Cola</b> (NYSE:KO) sells some of the most widely-used products on the …

Stocks

Aziz Ansari has great advice for people in creative slumps

When you’re a creatively successful person, people always want to know what you’re working on. The problem is that sometimes the answer is: Nothing much.<p>Actor and filmmaker Aziz Ansari recently offered a refreshing take on the pressure that creative types feel to produce. In an interview with <i>GQ</i>‘s …

Creativity

The Basis of the Universe May Not Be Energy or Matter but Information

In this radical view, the universe is a giant supercomputer processing particles as bits. <br>Read More

Quantum Mechanics

Basic Roman-style pizza dough

Place the flour in a mixer with a dough hook attachment.<p>Dissolve the yeast in 100 ml (3½ fl oz) of the water and add to the flour along with 400 ml …

Pizza