caff

3,353 Added | 5 Magazines | 212 Likes | 30 Following | 107 Followers | @caff | Creative Director/Copywriter/Strategist specializing in digital and integrated communications.

9 Tips For Creating A Strong Content Marketing Strategy

<i>This is a guest post by Sharon Conwell.</i><p>It’s almost impossible to overstate the importance of a solid social media marketing strategy.<p>The statistics, …

Content Marketing

Strategy, Not Execution, Optimizes Content Marketing

Over-taxed creative resources are a challenge to any content-based communications program. Developing content takes time and, if done incorrectly, …

Content Marketing

The Difference Between A Communication Strategy And Plan, And Why You Need Both

Without the right approach to a communication strategy and plan, your efforts might end up in the dustbin, with you back at the drawing board.<p>While …

Product Management

Everything is branding: The expanding influence of the CMO

<i>by Alicia Hatch, CMO of Deloitte Digital</i><p>Every marketer knows that customer-centric companies are winning in our digital world. If you’re uncertain by …

Customer Experience

How companies like United and Wells Fargo can win back consumer trust

It’s every CEO’s worst nightmare: For whatever reason, the CEO’s company is engulfed in negative publicity that threatens to damage its brand name, …

Marketing

The 7 Key Things You Need To Know About Building A Winning Influencer Strategy

Influencer marketing is the new frontier for driving brand awareness. How we make it work for our business:<p>CEOs are often skeptical of the value of social and influencer marketing.<p>However, more and more, companies are realizing the benefit that a well-executed influencer strategy can yield. For …

Influencer Marketing
Content Marketing

Google's new drawing app can turn your terrible sketches into works of art

The art of drawing on a computer has become something of a lost art since Microsoft Paint's heyday, but Google's new program is hoping to bring it back.<p>AutoDraw, a new website from the internet giant, uses artificial intelligence to recognise what you are drawing, and suggests a professionally-made …

Google

7 Things You Must Do to Grow a Fanatical Following Online

Even with technology at their fingertips, your audience members want to hear real stories and connect in meaningful ways. Give them that, and they'll become loyal followers.<p>Whether you’re looking to grow a company or build a personal brand, a strong online presence is essential. But while most …

Content Marketing

7 Ways to Delight Users with Animation

“Delight” is a word that we’re hearing and using more often to describe pleasurable moments in our products. Delight is the magic that makes us fall …

UX Design

Scientists identify parts of brain involved in dreaming

Experts say findings are ‘astounding’ and could help understand the purpose of dreams and predict whether people are dreaming<p>Scientists have unpicked the regions of the brain involved in dreaming, in a study with significant implications for our understanding of the purpose of dreams and of …

The Brain
Facebook

Here Are the Changes Facebook Introduced for Video Metrics in Page Insights

Facebook Monday announced a host of updates to its video metrics in page insights.<p>The social network said in a Facebook Media blog post that it made …

Analytics

Google’s AutoDraw uses machine learning to help you draw like a pro

Drawing isn’t for everyone. I, for one, am definitely not very good at it. But with AutoDraw, Google is launching a new experiment today that uses machine learning algorithms to match your doodles with professional drawings to make you look like you know what you’re doing.<p>You can use AutoDraw on …

Machine Learning

Eight Simple SEO Mistakes Killing Your Content Marketing

Search engines want to show the world your content, but not if you've made mistakes that undermine the user experience and search engines' …

SEO

Cosmetics Giant Shiseido Acquires Ad Agency to Expand Its Highly Awarded In-House Team

Tokyo-based cosmetics company Shiseido made an unusual decision this month: it would buy an American ad agency. But this isn’t your standard …

Advertising

Creating Usability with Motion: The UX in Motion Manifesto

The following manifesto represents my answer to the question — “As a UX or UI, designer, how do I know when and where to implement motion to support …

UX Design

Don't Look for a Great Idea, Look for a Good Problem

We shouldn't confuse a great idea with where it came from<p>At the center of every significant innovation is always an idea. Clarence Birdseye's idea about freezing fish revolutionized the food industry and American diets. Charles Schwab's idea about flat commissions changed investing forever. Steve …

Hundreds of Vintage Posters Are Now Available to Download and Print 100% Free - Creators

If the posters of today still had the look of those of yesteryear, would they still get tagged and trolled as often? Much work today, it seems, lacks the graphic audacity of yore, opting instead for forms and formats we've become accustomed to. That's why, when you find vintage posters in flea …

Graphics

How the Founder of a Failed Education Startup Created the Hottest New Social Network for Teens

Like many young entrepreneurs in the tech field, Alex Zhu, the founder and CEO of Musical.ly, was looking for that one big idea that could change the …

9 Tips for Growing the Perfect Peonies

#5 is so important!<p>Claire Austin is an award-winning plantswoman, a specialist in herbaceous peonies, irises and perennials, and the current Chair of the Peony Society. With her mail-order nursery in Wales offering over a hundred varieties of herbaceous peonies, it's safe to say that she has a …

The Only Guide to Content Marketing You’ll Ever Need [Complete Resource Page w/ Links]

By now, you probably already know how to pick the right SEO keywords and how to write a blog post that generates organic traffic and converts — but …

Content Marketing

5 Must-Read Digital Marketing Guides to Beat Your Competition

Thinking about improving your marketing plan? Start by reading the following must-read online guides:<p>1. Content Marketing<p>Want to read a definitive …

Content Marketing

Essential Social Media Marketing Guide For Individual Bloggers and Small Businesses

Last updated on 14 February 2017<p>What kind of marketing rules <i>work</i> across all the major social networks, despite the different ecosystems and all the …

5 Types of Visual Content to Include in Your Marketing Strategy

Let’s face it: when it comes to digital media marketing, content is king. No matter what kind of business you’re creating a strategy for, the success …

The 6-Second Impact: Bumper Ads Explained

Most Popular<p>In a<p>world of short-form content and ever-shortening attention spans, short-form messaging is also necessary. Last year, YouTube decided …

Apples are not oranges – and ‘content marketing’ means nothing

The moment that you slap a call-to-action on any piece of marketing collateral, it becomes direct-response advertising.<p>More on that after a …

Trick or Treat: Conniving Behavior Discovered in Dogs

Dogs demonstrate deception in new study, deliberately leading humans who withheld treats astray<p>Dogs have the ability to think through their actions and plan deceptions, according to a study in <i>Animal Cognition.</i><p>Marianne Heberlein of the Department of Evolutionary Biology and Experimental Studies at …

Critical Thinking

Day By Day Helps You Stick to the “Don’t Break the Chain” Method

Android: The “Don’t Break the Chain” method for productivity might be a little gimmicky, but it works. Day by Day is a free app that can help you …

Productivity