caff

3,449 Added | 5 Magazines | 242 Likes | 30 Following | 106 Followers | @caff | Creative Director/Copywriter/Strategist specializing in digital and integrated communications.

In First-Ever TV Ad, Patagonia Targets Trump Administration

With just days to go before the federal government decides the fate of 21 national monuments, Patagonia is running its first-ever TV ad, spending …

Ryan Zinke

70 years of Indian advertising

Indian advertising has evolved over the course of the last 70 years, reflecting the change that the country’s economy as well as society has …

Advertising

How to Design Your Ecommerce Store to Boost Conversion

How many times have you landed on an ecommerce site only to click away?<p>Not because it doesn’t have the product you need, but because it’s so …

eCommerce

Follow the myth of millennial marketing at your own peril

Pity the business creating a new brand that sucks up all this dubious advice.<p>Today I have decided to stop reading about the behaviours of millennials.<p>…

Millennials

Why Harley-Davidson doesn't 'buy into the concept of millennials' - Digiday

For years, brands have obsessed over reaching millennials, a cohort that makes up around 80 million Americans, according to U.S. census data. Brands …

Millennials

44% of Millennials See Their Pets as Starter Children, and That’s a Big Opportunity for Brands

Millennials are putting off marriage and starting families later in life, but there’s one big milestone they’re right on track for: their first pet. …

Pets

Snapchat is using the solar eclipse to show off the real potential of its maps feature

Snapchat spent $213 million to acquire Zenly, the French mapping app that powers the recently announced Snap Map feature.<p>Snap Map allows you to see where your Snapchat friends on a map of the world. Friends are displayed using their Bitmoji avatars, which comes from another Snap acquisition.<p>To …

Solar Eclipse

3X Your Email Open Rates in One Week With These 25 Simple Copy Hacks

Everyone wants to get higher email open rates.<p>Email marketing is one of the most powerful tools in your arsenal, but it only works if your recipients …

Digital Marketing

Staples Hosts Breakroom Makeover Contest for Businesses

Does your small business breakroom need a makeover?<p>The breakroom serves as an important resting spot in any office. But some spaces tend to get stale …

Small Business

GroupM Relaxes Viewability Standard for Social Video

WPP's GroupM, the world's largest buyer of advertising on behalf of marketers, has changed its standards for the "viewability" of the digital ads it …

Advertising

Best approaches for targeting in the age of micro-segmentation

<i>This week’s guest blog post is an abstract from the original, published in</i> <i>The Data Source</i> <i>by</i> <i>Craig Teich, Executive Vice President, Global Sales,</i> …

Analytics

From Burning Man trips to hypnotherapy: here are four brainstorming techniques you can learn from the ad world

Inspiration can come from anywhere, and there are hundreds of options and settings for brainstorming. But being supposed experts on creativity, ad agency executives have their own unique and personal techniques to get their artistic juices flowing.<p>Business Insider asked four advertising and design …

Creativity

The 2 Hour Rule: The Genius of Einstein, Darwin, and Nietzsche Applied

This curated column is authored by Zat Rana Albert Einstein wasThe post The 2 Hour Rule: The Genius of Einstein, Darwin, and Nietzsche Applied …

Creativity

6 Crazy Effective Growth Hacks for Your Next Content Marketing Campaign

Content marketing campaigns have many names, but only one goal: company growth.<p>If you’ve ever been to Disneyland, then you have probably had the misfortune of experiencing the ride <i>It’s a Small World</i>. While it may have taken you days of agony and despair to remove that oddly catchy tune from your …

Digital Marketing

Why Successful People Spend 10 Hours a Week on ‘Compound Time’

Warren Buffett, Albert Einstein, Oprah Winfrey all do this one thing outside their to-do-lists everyday.<p>One question has fascinated me my entire …

Success

How to create better wireframes

Wireframes are a necessary part of the web design process. Acting like blueprints for web and app projects, they help you discover early on what …

Digital Design

To Come Up with a Good Idea, Start by Imagining the Worst Idea Possible

There are many creative tools a designer uses to think differently, but none is more counter-intuitive than “wrong thinking,” also called reverse thinking. Wrong thinking is when you intentionally think of the worst idea possible — the exact opposite of the accepted or logical solution, ideas that …

Harvard Business Review

A Good Story Is Always Far More Persuasive Than Facts and Figures

If you think a good story can't be more persuasive than compelling and irrefutable facts and figures, check out this real situation and the persuasive impact the story had on a group of top leaders.<p>I've written about the science of persuasion, how important it is know your audience and really …

Storytelling

How Less Than $2,400 Can Get You $150,000 Worth of Media Attention

PR can be an amazing, untapped beast for attention and lead generation--but only if you reframe your mindset.<p>Everyone wants media coverage.<p>Positive, repetitive mainstream and niche media coverage can drive a sales windfall. Great PR also influences search engine optimization, because Google's …

Digital Marketing

20 courses under $20 that will teach you things you actually want to know

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission.<p>School can be expensive. From books to tuition to sloppy joes, getting educated isn’t cheap. And you’ll probably never even use most of the things you learned anyway. (Fractals, anyone?) But with …

Game Development

P.F. Chang's ditched traditional ads and now the casual dining chain is outperforming its competitors

P.F. Chang's<p><b>While casual dining restaurants struggle, P.F. Chang's is shoring up sales and foot traffic.</b><p><b>This is thanks to an overhaul of the chain’s marketing.</b><p><b>The company spends $0 in traditional advertising now, with majority of its efforts focused on digital.</b><p>Casual dining chains these days are …

Restaurants

This Website Is A Treasure Trove Of Great Transit Branding

Who knew there was design inspiration to be found in the buses, trains, and ferries of American cities?<p>For many of us living in major cities, public transit can often be more of a source of frustration than a piece of ingenious design. Delays, crowds, un-air-conditioned train cars: Who has time to …

American Cities

The Only Content Strategy You Need Is Just 3 Words

Margaret Magnarelli, managing editor of Monster.com, shares her three pillars of successful content marketing.<p>Back in the early days of online job searching, chances are, Monster.com was your best friend. Launched in 1994, the site quickly became a hub of activity to connect job-seekers and …

Digital Marketing

Men, Listen Up: Women Like The Smell Of Guys Who Eat A Certain Diet

What we eat can influence more than our waistlines. It turns out, our diets also help determine what we smell like.<p>A recent study found that women preferred the body odor of men who ate a lot of fruits and vegetables, whereas men who ate a lot of refined carbohydrates (think bread, pasta) gave off …

Nutrition

The Psychology of Brand Loyalty: 5 Key Takeaways

Is brand loyalty dead? Nope, not from this contributor's perspective.<p>In an ideal world, all your customers would be loyal to your brand. Loyalty means a customer is willing to come back to your brand for multiple purchases and experiences, forgoing your competitors' -- even if those competitors are …

Marketing

The Science of Increasing Customer Loyalty

A common misconception about conversion optimization is that your work ends when the user converts.This is a limited way of viewing things, however, …

Customer Experience

A Better Way to Grow Cilantro

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SEO Is More Than a Numbers Game. The Real Goal Is Engagement.

Algorithms change, but quality content that engages your audience is always be a winning strategy.<p>The goals that are typically established for an SEO campaign are often aligned with a numbers-driven strategy and closely tied to the vagaries and constantly changing rules of the Google algorithm. …

SEO

Merged GroupM Agencies Embrace A Different Operating Model

Looks like “NewCo,” the temporary name for the merged MEC-Maxus entity that is taking shape at GroupM, is foregoing the regional management structure …

Advertising

Digital Transformations Are Forcing Brands Like Keds and Pernod Ricard to ‘Change or Die’

About a year ago, Keds started noticing that women were posting lots of photos of themselves on social media wearing the brand’s shoes at weddings. …

Advertising Industry