Connor Scallon

1,027 Flips | 5 Magazines | 127 Likes | 5 Following | 54 Followers | @c_scallon | Keep up with Connor Scallon on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Connor Scallon”

4 Technologies To Take Your Retail Marketing Efforts Off The Beaten Path

Faced with rapidly shifting consumer expectations, Home Depot announced this week a $1.2 billion initiative to modernize its supply chain. Part of an $11 billion plan to “re-engineer” the company, according to EVP of Supply Chain and Product Development Mark Holifield, the move will allow Home …

eCommerce

You have Netflix, Hulu, and the rest — you just need this $20 HDTV antenna to replace cable

These days, it seems like every card-carrying millennial has cut the cord and embraced the cable-free lifestyle. At first, it seems fun and exciting. …

Smart TV

What Marketers Are (and Aren’t Yet) Doing With Artificial Intelligence

Artificial Intelligence is here, yes, but it’s important to remember that the current capabilities of AI are a small part of what it can and probably …

How to build a deep learning model in 15 minutes – tech-at

<i>An open source framework for configuring, building, deploying and maintaining deep learning models in Python.</i><p>As Instacart has grown, we’ve learned a …

Big marketers like McDonald's, HP and State Farm are changing the ad agency model as we know it

Ad agencies are facing an increasing number of outside threats to their business model. As a result, many are reaching into the past in an attempt to reinforce their relevance — while some are being forced to by their clients.<p>A growing number of major brands, including McDonald's, HP, State Farm …

Marketers Need Structured Innovation to Achieve Real Progress

Innovation is a powerful force for business success, but big companies can sometimes be too slow to adapt. Corporate red tape, endless rounds of …

How These 4 Brands Are Using Their Apps to Personalize Customer Experience

In mobile Darwinism, every app fights for a consumer’s undivided attention and home screen, but the reality is they tend to stick with their go-to …

Play Carcassone, Lost Cities, and More Eurogames for Free Online

Six days left in your vacation and you’re running out of Lifehacker posts to read. The only games at your parents’ house are Sorry and Monopoly. Try …

Beyond Marketing: 4 Departments That Need Your Content | Inc.com

Have you ever looked at all the apps and functions on your phone and thought, "Wow, I'm probably not using this for even half the things it can do"? My phone is like a supercomputer, but aside from email, my go-to messaging and social apps, and tons of pictures of my kids, I don't come close to …

Marketing

20 Tips to Organically Market Your Brand on Instagram (Infographic)

The world's biggest brands are marketing with Instagram, and you can, too.<p>Instagram has proven to be the marketing platform of the future, catapulting many brands to new heights with millions of followers scrolling every day. Since the social media app allows companies to promote their brand …

The Unwritten Rules for Github by devdiscuss

A while back a #devdiscuss post by @ThePraticalDev sparked a great discussion on the advice users have for getting the most out of Github. Either for …

Complete Beginner’s Guide to Account-Based Marketing (ABM)

I believe it was last fall when a colleague of mine told me that account-based marketing was “trending” in the digital marketing world. And according …

Twilight Struggle Play the Experts #1: Slouching Toward Southern Europe

<i>I have been a huge fan of Brian Reynolds and his digital game designs for over 20 years, since I first played his smash hit, Civilization II. As many</i> …

How to Play: Legend of the Five Rings: The Card Game

<i>Game the Game is Geek & Sundry’s tabletop board game show that airs every Wednesday starting at 4PM PT on Twitch and Alpha. Join host Becca Scott as</i> …

This ad agency is using blockchain to create a ‘cleaner media supply’ network

Blockchain technology is starting to be adopted by industries from banking to logistics, with JPMorgan Chase, IBM and UPS all talking about how …

4 Way-Too-Early Email Market Trends To Watch In 2018

In the spirit of the extremely early Black Friday offers I’ve received over the last few weeks, I am happy to offer my way-too-early take on the …

7 Content Creation To-Dos for the Busy Marketer

If you’re like most marketing consultants, you know you need to produce content for your clients in order help them get found online. While this …

7 Things To Avoid If You Are Doing E-Mail Marketing

A lot of people have been skeptics about the success of e-mail marketing for a while now. They believe that it is digital marketing platform that is …

Building a 2018 Video Marketing Strategy: Considerations and Templates

Hey business owners and marketers, it’s time to have a heart-to-heart about video marketing. If you aren’t planning to dedicate a significant chunk …

Marketing

Leveraging Microsites to Convert Social Traffic More Often

You know the basics of social media marketing campaigns and how they can ultimately benefit your brand. But how can you take them a step further so …

8 blog topic treasure troves

You’ve committed to blogging and the deadline is looming, but the screen in front of you is blank.<p>If you’re not sure what to write about, don’t fret; …

How to Increase Profits by Analyzing Your Competition

How well do you know your competition?Depending on your industry or location, the market may be saturated with businesses providing the same services …

How Blockchain Is Creating a New Future for Digital Marketing

The transparent nature of blockchain data will allow companies and customers alike to feel more secure.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Advertising today is a multi-billion-dollar industry. And, according to market research company Forrester, digital marketing …

The Allure and Perils of Hydropower

Damming rivers may seem like a clean and easy solution for Albania and other energy-hungry countries. But the devil is in the details.<p>Estimated …

Hydroelectric Power

Can Carbon-Dioxide Removal Save the World?

CO2 could soon reach levels that, it’s widely agreed, will lead to catastrophe.<p><i>Audio:</i> Listen to this story. To hear more feature stories, download the Audm app for your iPhone.<p>Carbon Engineering, a company owned in part by Bill Gates, has its headquarters on a spit of land that juts into Howe …

Carbon Dioxide

Gateway Games From a Guru

The board game industry is huge, and it has been growing consistently for the last two decades. Since the dawn of time, mankind has created 60-70,000 …

The world's first glasses-free holographic phone is coming, and it's not from Apple

Forget the iPhone 8 and Galaxy Note 8.<p>RED, the company that makes professional digital cameras for shooting Hollywood movies, is making a …

My 5-year-old has learned more from playing video games than from watching ‘Sesame Street’

I’m sitting in a cafe, writing about my son and his love of video games, and I’m crying. (Of course I’m crying. I’m always crying.) But it’s almost …

This is how climate change will shift the world’s cities

If we don’t cut back on carbon pollution, our summers will keep getting hotter<p>Summers around the world are already warmer than they used to be, and they’re going to get dramatically hotter by century’s end if carbon pollution continues to rise. That problem will be felt most acutely in cities.<p>The …

We Made These 10 Social Media Mistakes so You Don’t Have To

This might sound contradicting — and it’s scary for us to admit.<p>But, despite building a product that helps people <i>succeed</i> on social media, we have …