Eugene Chetty

100 Flips | 7 Magazines | 25 Likes | 18 Following | 7 Followers | @bytegp | Keep up with Eugene Chetty on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Eugene Chetty”

Inbound Marketing in 2018: A 13-Point Checklist for a Powerful Content Strategy

If there is one thing you should do to grow your business in 2018, it is to develop a content strategy focused on building brand awareness. Companies …

The Hidden Power of Search Engine Optimization Marketing (SEO)

Digital marketing is more relevant than ever. Businesses around the world are thriving from their connection to customers on digital forums like websites and social media.<p>More than ever, this type of business presence is being seen to impact revenue across nearly every industry. Consumer trends are …

Google Search

How to Motivate Employees to Go Beyond Their Jobs

Every day, employees make decisions about whether they are willing to go the extra mile in ways that contribute to their organization’s success. These are important decisions because research shows that when employees are willing to go beyond their formal roles by helping out coworkers, …

Employment

YouTube SEO For B2B: How To Optimize Videos For YouTube Search

YouTube, the domain of video game-playing stars and endless reaction videos, works for consumer businesses. Just ask Michael Dubin, founder of Dollar …

25 Top Podcasts That Will Spark Your Entrepreneurial Vision

Listening to a podcast while going to and from work is a rare example of successful multitasking.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Ever heard anyone say that the trend is your friend? Sure, if something is getting a lot of attention, you probably should examine it …

Entrepreneurship

App detects pancreatic cancer from the whites of your eyes

Pancreatic cancer has a very low survival rate, with just nine percent of patients surviving past five years. A major contributor to this rate is the fact that once those with pancreatic cancer start to show symptoms, the disease is usually already quite advanced. But researchers at the University …

Cancer

The 15 best business books of all time

We've gone through our existing "best-of" lists and others to determine which business histories and management and investing guides have been most critically acclaimed.<p>We stayed away from academic books and biographies, and by limiting ourselves to just 15 titles, the final list is not …

Self-improvement

The 17 Best Tools For Spying On Your Competition

I recently came to an astounding observation.There’s this small but profound mindset shift that has turned our industry upside down.Don’t worry — …

Google Search

If You're Not Converting Visitors to Customers, Blame These Common Landing Page Copywriting Mistakes.

The time and effort you spend on site design and marketing is mostly wasted if you don't get your landing page right.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Most marketers approach landing page strategies with the wrong mindset. After they've spent all their time and money on …

Marketing

The 30 best men's fashion websites

Men's Fashion

How to Copy the Best Google AdWords Campaigns

Google AdWords can be overwhelming the first time you use it.It’s like a faucet if you think about it.The best part about AdWords is that you can …

AdWords

The Top 19 Free SEO Tools [Infographic]

After years of search engine optimization (SEO) experience while utilizing countless SEO tools (free and paid), we have identified the top 19 free …

Your Social Media Strategy Isn’t Complete Without These 21 Tactics

You’re ready to take social media to the next level.But if you aren’t building the traction you hoped for, there’s usually a reason.Just like any …

Social Media

Read the 11 'rules for success' a former Apple employee got on his first day

Huxley Dunsany posted a set of 11 "rules for success" that were attached to the back of his employee badge when he started at Apple in 2004.<p>Check them out:<p>The "JB" referred to on the card is John Brandon, who was a vice president of sales in the US and Pacific for Apple.<p>"He was a great guy in my …

Career Development

5 Digital Marketing Trends Your Business Needs to Try

In order for your business to keep growing in the digital marketplace, you've got to develop a marketing strategy that keeps up with the technology.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>We are a society tearing through the digital landscape, and there’s no hint of us slowing …

Marketing

How to Create Beautiful Instagram Stories (and 10 Amazing Templates to Use)

More than 15 million businesses now use Instagram worldwide and over half of those businesses are creating Stories every month.<p>Stories are an …

IOT Sparking A New Wave Of Analytics-Driven Innovation

• 25% of senior business leaders interviewed report their organization’s use of IoT is sparking a new wave of innovation thanks to data that gives them better insights.<br>• 22% say IoT is unlocking new revenue opportunities from existing products and services.<br>• 55% of interviewed senior business leaders …

Data Warehousing

Find out why everyone’s going crazy over this motion-activated under bed lighting system

There are a million different things you can do with all of the LED light strips out there these days, but most of them are a bit silly. LED lighting …

This Tool Makes It Super Easy to Create Interactive Simulations

Whether you’re working on a big presentation for work or school, interactive visuals always help win over an audience. Loopy, a free tool for making …

Search marketing isn’t confined to search engines anymore

For a growing number of web users, search is no longer confined to search engines and no longer confined to a single device. They’re hitting up …

Sustainable competitive advantages in digital marketing

Columnist Eric Enge explains how investing in long-term marketing initiatives can give you a huge advantage over your competition. The post …

Digital Marketing

8 Experiential Marketing Campaigns That Will Give You Serious Event Envy

Work events are really hit or miss. Let’s be honest: How many times have you found yourself anxiously fidgeting with a paper napkin in the corner of …

Marketing

5 Brands with Highly Successful Instagram Marketing Strategies—2016 Edition

Although some marketers are still stuck in the Dark Ages—read: the years between 1990 (when the world wide web was born) and 1997 (when social media …

How Lilly Pulitzer, an Almost 60-Year-Old Brand, Became a Social Media Darling

<i>This is the second part of a three-part series on the</i> <i>business of Greek life</i><i>.</i><p>Sorority girls love Lilly Pulitzer. Scroll through the Instagram feeds of …

Google Has A Solution For The UX Design Education Gap: Google

A new degree program with SCAD aims to “fill the gaps” in user experience design education.<p>As a profession, “designer” is constantly evolving. Fifty years ago, chances are you’d either be a graphic designer, industrial designer, or furniture designer. In five decades, you might be an artificial …

Why P&G Decided Facebook Ad Targeting Often Isn't Worth the Money

Why is the world's biggest advertiser, Procter & Gamble, changing its Facebook ad strategy? Although it's not cutting back on advertising with …

10 best new web design tools in August 2016

The two major launches this month are Pattern Lab 2, which is a tool for building atomic design systems, and Fractal, a tool for building web …

Prototyping

The beginner's guide to quantum computing

By David Nield<p>If you find quantum computing difficult to get your head around, you're not alone - so do some of the brightest minds in the business. …

Quantum Computing

What Leaders Actually Do to Inspire and Motivate

Lets leave intellectual theory behind. These are the nuts and bolts of great leadership, and you can apply them starting today.<p>Back when I was doing the corporate grind, Bruce was the first boss (and my favorite to this day) that exposed me to the very practice of "Servant Leadership." That's how …

Building An Effective Digital Marketing Strategy: A 5-Step Guideline

When clients come to our digital agency seeking digital marketing services, they often start the conversation asking how much they should spend or stating that they have a certain budget they want to put towards a specific marketing channel (such as paid media or SEO). Each and every time this …

Marketing