BVSINESS™

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7 Reasons Your Audience Isn't Connecting With Your Brand

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>With the growing prominence of digital marketing, customers are coming to expect a more personalized experience, and today’s savvy brands are doing everything they can to measure up.<p>If you don’t connect with your customers in a personal …

Marketing

4 Free or Inexpensive Ways to Help Your Business Stand Out

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Making your business stand out is absurdly difficult -- and competitive. Everyone is vying for the top spot, but not everyone has a seven- or ten-figure marketing and PR budget. So, how exactly does a business, especially a startup, break …

Marketing

How to best monetise your mobile app

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>Making a compelling app that can find appreciation with a large audience is very important. But what is equally important is to know how to make money off …

Apps

Will You Be Stubborn and Break, or Adaptable and Succeed?

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>People often experience an inability to adapt, and instead will come to the conclusion that they will always fail and may as well stop trying altogether. They will settle for where they are and become stagnant in life -- never moving …

Los Angeles

6 Types of Clients You're Better Off Without

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you’ve been in business for any length of time, you’ve had at least one bad client. While some entrepreneurs seem to be born with an invisible force field that repels bad clients, others attract them like a picnic lunch draws ravenous …

Entrepreneurship

The Real Reason Companies Are Looking for Your Product Ideas

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When I explain that for many years I made a living out of licensing my product ideas to powerful companies for passive income, people are often dubious. Are companies really looking for ideas from independent inventors? Don’t they already …

Entrepreneurship

Breaking Bad ... Habits: Beliefs That Stifle Personal Growth

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The path to positive change is often spearheaded by a crisis. When everything feels like it is spinning out of control, you’re more likely to finally pay attention. And while no one wants to endure hardships, those times can be teaching …

Self-improvement

6 Secrets About the Human Brain That Will Make You a Better Marketer

Knowing how the mind processes information and images can help you send the right message.<p>This story appears in the September 2015 issue of <i>Entrepreneur</i>. Subscribe »<p>Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and …

Marketing

This Simple Technique Trains Your Brain to Conjure Your Best-Ever Ideas

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Have you ever tried to come up with an idea?<p>One stellar, or at least really good, idea?<p>Of course you have. You’re an entrepreneur. Ideas are your stock in trade.<p>When you said to yourself, “Hey self, we need a stellar, or at least a really …

Mickey Mouse

4 Harsh Marketing Lessons From 4 Small-Business Owners

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Made a big mistake? Screwed up? Lost money on your marketing? Welcome to my world. This is what it’s like to run a small business.<p>We don’t have the time or the resources to carefully think through everything. So we do a lot of things by …

Small Business

You Asked for It: The Details of How I Built a Seven-Figure Business Without Employees

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Recently I wrote a general overview, similarly titled, of the steps someone can put in place to lay the foundation for an automated business that might give you the ability to create seven-figure revenues, without the need for employees. …

Social Media