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Meet The 29 Most Important People In Mobile Advertising

So who are the executives that control this market?<p><b>Go straight to Business Insider's Mobile Power List 2013 ></b><p>Sure, the usual suspects make our list (folks at Apple, Google, and Facebook, etc.). But you'll be surprised at some of names on our ranking.<p>Some of the most powerful players in the game are …

Cracking the Mobile Advertising Code

“Mobile first.” That phrase is increasingly shaping marketing decisions, and for good reason. In 2012, $10 billion in sales were made through mobile channels. That’s expected to rise to $30 billion by 2016. In addition, 55 percent of smartphone owners use their smart phones to research purchases. …

The New Mobile Advertising Ecosystem Explained

Ad networks, ad exchanges, real-time bidding platforms, and many other self-styled mobile ad "solutions," seem to offer everything to everyone, including the best data, the best and most varied targeting technologies, and access to the most premium sites and apps.<p>In a <b>new report</b> from <b>BI Intelligence</b>, …

6,000 mobile developers: Android most popular, iOS most profitable, Windows Phone most ‘next’

Apple Now Shows iOS "Fragmentation" Just Like Android

Android’s “fragmentation” used to be a great deal worse that it is today, with the majority of users on older versions of the platform. However …

How AirPush bootstrapped its mobile ad network to $150M in revenue

Mobile ad networks are all the rage. A generation ago, the winners among its desktop brethren made a killing and many view the mobile Web and app …

App Store 'full of zombies' claim on Apple anniversary

<b>Apple's App Store is populated by many "zombie" programs which get next-to-no downloads, new research suggests.</b><p>Figures seen by the BBC from tracking service Adeven indicate over two-thirds of apps in the store are barely ever installed by consumers.<p>However Apple has said that 90% of all apps in the …

Stuffle, Shpock, Osom: Langsames Heranpirschen der mobilen Kleinanzeigenmärkte

Startups wie Stuffle, Shpock und Osom wollen den Flohmarkt auf das Smartphone bringen. Ihr Aufstieg erfolgt sachte, aber zielstrebig, und wird den …

Carsharing: CarJump bringt Transparenz in einen fragmentierten Markt

Der Carsharing-Markt ist sehr fragmentiert. Die iPhone- und Android-App des Berliner Startups CarJump zeigt anbieterübergreifend, welche Fahrzeuge …

barcoo steigt ins mobile Couponing ein

Mobile Kleinanzeigen: Osom verheiratet Instagram und Craigslist

Osom hat einen mobilen Kleinanzeigenmarkt für das iPhone entwickelt, bei dem sich analog zu Instagram alles um Fotos dreht. Inseriert werden sollen …

Interview with adeven CEO and Co-Founder Christian Henschel

Last week I flew to Berlin to interview Christian Henschel, the co-founder and CEO of adeven – one of the most promising mobile advertising and …

Die Top 10 Shopping-Apps für iPhone und Android-Smartphones

Twitter Is Building A Gateway To The “Web” Of Mobile Apps

Twitter is making a move to become the jumping off point for discovering, browsing and accessing the mobile app ecosystem, the company announced yesterday, in a somewhat understated event only developers were invited to attend. The event, due to its nature, was filled with geekier terminology like …

Early Studies Show Facebook Mobile App Install Ads Perform Well For Devs, Indicating Big Revenue Potential

Chances are you may have seen one yourself, but just how well are Facebook mobile ads promoting app installs performing? AdParlor, one of Facebook’s advertising and marketing partners, has provided us with some data to show that the answer is rather well, although the experience of another …

The App Economy Is In Rude Health, Says Flurry, But Mobile Browsers Are Being Squeezed By Facebook

App analytics company Flurry, which measures monthly usage on more than a billion active smart mobile devices, has taken a look at how U.S. consumers are splitting their time between mobile apps and browsers. The company found the iOS and Android app economy is in rude health: with consumers …

What Does That Second Screen Mean for Viewers and Advertisers?

The more screens you have, the more likely you are to engage in media multitasking. To find out what all that means for programmers and advertisers, …

Advertising

Android up 13%, iOS down 7%, BlackBerry down 81% … and Windows Phone up a massive 52%

App Marketing Chancen

Wird Vouchercloud eine Killer Couponing App?

Galileo berichtet über deutsche Startups: Die Kraft des Fernsehens

Im ProSieben-Wissensmagazin Galileo wurden die deutschen Startups WorkHub und Nachbarschaftsauto vorgestellt. Die Auswirkungen des plötzlichen …

250.000 Euro Crowdinvestment für Evolution des P2P-Carsharings: carzapp steht in den Startlöchern

Nach einem Jahr Entwicklungszeit steht das P2P-Carsharing-Startup carzapp vor dem Launch des Beta-Tests in Berlin. Dank einer Hardwarelösung samt App …

iTunes-Links verlieren deutlich an Sichtbarkeit in der Google-Suche

Ich dachte schon ich wäre der einzige, dem das aufgefallen ist, aber scheinbar ist es wirklich so, dass Google Direktlinks zu Apps in iTunes deutlich …