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Ask an SMXpert - Google Tag Manager

SMXperts Stephanie Wallace and Tom Bennet answer questions on how Google Tag Manager works, its key benefits and why you should be using it.

Google

How to Use Instagram Live Video Chat for Business

Want to use Instagram to provide personalized customer service? Wondering how live video chat can help? In this article, you’ll learn how to use …

Social Media

On-page SEO for Natural Language Processing (NLP)

Traditional on-page SEO guidance is to target a primary phrase, its near-related terms, and its longtail variants by using them in the text and …

SEO

Digital transformation is a key differentiator for modern hoteliers

<b>The digital transformation of the hotel guest experience will be a major competitive advantage for hoteliers in 2018, according to a new report from</b> …

Customer Experience

Say goodbye to low Quality Score with this Google Ads script

Are low Quality Score keywords wasting your money? Contributor Daniel Gilbert shares a script to help you find where they are for a quick fix.<br>Please …

Search Engines

How to Build a Free Facebook Messenger Chatbot for Lead Generation by @virginianussey

This four-step tutorial will help you build an interactive chatbot using a free chatbot builder. No coding required!The post How to Build a Free …

Chatbots

9 Website Copywriting Tips That Will Increase Your Search Ranking

Years ago, you could just stuff your post with keywords, buy links, and land on Google’s first page for a search term. Today, that would see your web …

Google Search

12 Brand Archetypes That Marketers Use to Get Your Attention

on June 4, 2018 at 1:41 pm<p>Shares 912<p>Every day, we get bombarded with over 5,000 ads or brand messages vying to capture our attention.<p>Most of them get …

Google Tag Money Diretta

Vuoi vedere il webinar ma non sei ancora registrato? Niente paura! Registrati in 10 secondi da questo link www.tagmoney.it.

Holistic Email Metrics Matrix: Are you seeing the whole picture?

July 6, 2018<p>Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical …

Marketing

Want real email results? Stop focusing on the open rate

Contributor Ryan Phelan explains how painting a picture of your customer over time -- using email engagement data -- can yield significant results.

Painting

5 Ways Lead Gen Marketers Can Use Facebook’s New Feature to Spy on Competition

Facebook's recent ad transparency feature offers troves of data for marketers looking to learn from their competitors' Facebook ads.

Facebook Ads

How To Implement GDPR Cookie Consent Notification with Google Tag Manager

In less than a week, on May 25th, General Data Protection Regulation (GDPR) will come in effect, meaning that online businesses which get visitors …

LinkedIn for Content Marketing: What You Need to Know

If you are a LinkedIn member – and there are more than 500 million – you can be a content marketer on the platform.About two years ago, LinkedIn …

Marketing

Nine tips for optimising lead-capture forms

So, what elements will increase the chances of users converting? Here are nine examples of changes you could test.Highlight easeLengthy forms can …

UX Design

How To Optimize Your Instagram Account For Shopping (With Examples!)

Who needs a physical store when Instagram continues to build out more features for shopping directly on its platform?<p>First, it was quick links to …

Social Media

How to create an ROI-based management approach for paid search success

Contributor Megan Taggart explains how to incorporate a long-term ROI management approach strategy when inheriting, creating or optimizing a paid …

Management

Instagram moves on YouTube with IGTV launch, opening platform to hour-long videos

Instagram is opening its doors to long-form video, making it possible for all users to upload hour-long video content that will live within the app …

Social Media

How to create, operationalize and maintain a target account list

The target account list forms the foundation of Account-Based Marketing. Contributor Peter Isaacson explains different approaches and ideas you can …

Marketing

4 Examples of Ads & Landing Pages That Have Perfected Post-Click Optimization

Too many digital marketers focus on <i>pre-click</i> optimization strategies (ad headlines, display image selection, sitelink extensions, targeting, etc.) …

AdWords

What to Do When Your AdWords Ad is Limited by Your Budget

There are so many different status codes you can encounter with AdWords that, when you get a call that your ads have stopped running, the usual …

AdWords

best practice per copy su Instagram #wmf18 @alefrangio https://t.co/DBuUEEt1kz

Link Instagram: in bio mettine più di uno - Francesco De Nobili - Digital marketing manager Ricerca e formazione

Su Instagram è fondamentale il link nella bio soprattutto per le aziende. Scopri come non limitarti ad un solo link.<p><b>Instagram</b> è probabilmente uno dei …

All Your Marketing Data Into Google Data Studio

Marketing

How to understand searcher intent and use it to boost SEO rankings

Understanding the intent behind the keywords you target simplifies the entire SEO process, says contributor Marcus Miller. Here is a look at how to …

Localising travel campaigns on PPC and social media - a beginner's guide

Mobile has changed the way people travel, both before and during their trips. They can plan their next getaway during their tea breaks, on the bus or …

Moltin launches first web-based self-checkout at apparel retailer Stance

The companies say this is the first retailer self-checkout that doesn’t require an app download or the use of a store kiosk.