Storyboard

Welcome to the golden age of ‘DINKs’

DINKs – dual income, no kids households – are living the new American dream. Being a DINK has always been a way to save money, but as the stigma around the choice to be child-free has faded, more and more Americans see being a DINK as the key to financial stability, freedom of choice, and a comfortable retirement. DINKs are proudly emerging as an aspirational class for young people — and they're ready to live it up.

Avatar - Business Insider
Curated by
Business Insider
    • Kids
    • Lifestyle
    • Millennials
    • Money
    • Finance
Welcome to the golden age of ‘DINKs’
Continue to read
13 stories in this Storyboard

    THE ‘DINKS’ TREND

    DINKs — households that are double income with no kids — are seeing their ranks grow, especially as a high cost of living and the climate crisis weigh particularly on people with children.

    The sweet, sweet life of America's DINKs

    The sweet, sweet life of America's DINKs

    LIFESTYLES OF THE CHILD-FREE

    For many adults, having children holds a massive amount of intrinsic value, but there's no denying that those who choose to forgo parenthood gain a serious financial edge.

    ‘DINKWADS’ GOING VIRAL

    There are variations on the DINK: You can be a DINKWAD, which means double income, no kids, with a dog.

    Meet the DINKWADs: The TikTok legion making everyone jealous with their double incomes and dog

    Meet the DINKWADs: The TikTok legion making everyone jealous with their double incomes and dog

    DINKWADs who spoke to Business Insider said that the lifestyle gives them financial stability, the capacity to travel, and the ability to dodge the ever-increasing costs of parenthood.

    TO HAVE KIDS OR NOT TO HAVE KIDS

    Several "double-income no-kids" couples' videos have gone viral on social media, generating backlash. Even Elon Musk chimed in on the trend.

    MEET THE ‘HENRYS’

    Many DINKs are also HENRYs aka those who are high earners, not rich yet. Despite making more than most Americans, many HENRYs don't feel financially secure.

Related articles

More stories from Kids

More stories from Lifestyle