In November, a woman went viral on the social-media platform after revealing that her car burned down with her Stanley cup inside — and it survived with ice remaining. The hype hasn't slowed down.
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The Stanley cup craze, explained
Did the teenagers in your life request 40-ounce water bottles as Christmas presents? We’re going to guess the answer is yes. If not, then maybe your TikTok has become flooded with videos of people stampeding Target stores for pink and red cups. Whichever way you were introduced, Stanley cups have become one of the hottest status symbols among millennials and tweens. If you're wondering why giant water bottles are so important, read on.
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A NATIONAL CRAZE
The massive, colorful insulated Quencher cups have become an object not just of lust, but of madness for a large portion of well-hydrated millennial and Gen Z women.
A STATUS SYMBOL IN SCHOOLS
The Stanley was popular this holiday season, when it seemed to be the most common gift that Gen Z talked about wanting and receiving for Christmas. Now that they're back at school, it's creating rifts.
WHAT THE TREND GETS WRONG
America's hottest reusable water container has a sustainability problem. As a result, a collector culture has emerged and environmental advocates say it negates the point of a sustainable water bottle.
HITTING ITS PEAK
Stanley Cups are the water bottles of the moment, but they're not perfect. And though it doesn't look as if they’re going away anytime soon, some water-bottle aficionados have already moved on to other insulated options.
more ‘IT’ PRODUCTS OF 2024
Subtle or "quiet" symbols of wealth are trending. These are usually expensive home or personal items, but many say they're worth the money.
Unlike the logomania trend of years past, status symbols have gotten quieter — though no less expensive — in recent years. Now, people casually show their wealth with the skincare products on their bathroom counters or the machines they use to make coffee.
