Business Insider Original Series: So Expensive

Business Insider takes an inside look at the hidden cost behind luxury items across the world, from Supreme to oil paint.

    Business Insider Original Series: So Expensive

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      Why Bluefin Tuna Is So Expensive
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      Why Bluefin Tuna Is So Expensive

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      A tuna once sold for $1.8 million, but you can get cans of tuna fish for less than $2 at the grocery store. So, what's the difference? Bluefin tuna can be very expensive depending on where you buy it which...

      Why Real Wasabi Is So Expensive
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      Why Real Wasabi Is So Expensive

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      The green paste you've been eating with your sushi isn't really wasabi. If you check the ingredients on the packet, you might see a mixture of sweetener, horseradish and perhaps a small percentage of real...

      Why Louboutin Shoes Are So Expensive
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      Why Louboutin Shoes Are So Expensive

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      Christian Louboutin's trademark red-bottomed shoes have become iconic. Beyoncé wore a custom pair of boots for her Coachella performance, and Cardi B slipped on a pair of "bloody shoes" for her "Bodak...

      Why Oil Paint Is So Expensive
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      Why Oil Paint Is So Expensive

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      Oil paint is simple. At its most basic, it’s just a mixture of oil and pigment. But depending on the color and quality, a liter of this paint could cost you $285 to $1,100. While the rise of oil paint...

      Why Supreme Is So Expensive
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      Why Supreme Is So Expensive

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      From the eye catching logo, to limited product releases, and artist collaborations, Supreme has transitioned from small skateboarding store in New York to a $1 billion dollar streetwear company over the...

      Why Lobster Is So Expensive
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      Why Lobster Is So Expensive

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      Lobster went from prison food to a well-known delicacy. Seafood was left out of rationed foods during WWII, and with the advent of railway transportation, lobster became known as an exotic delicacy. MORE...

      Why Wagyu Beef Is So Expensive
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      Why Wagyu Beef Is So Expensive

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      Wagyu beef is the most prized beef in the world. A single cow can be sold for up to $30,000. Part of the reason why it's so expensive is due to its exclusivity and increasing demand. MORE SO EXPENSIVE...

      Why Koi Fish Are So Expensive
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      Why Koi Fish Are So Expensive

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      Koi fish are colorful patterned common carp that are now celebrated in annual koi shows and kept in ponds all over the world. Some are worth millions. ------------------------------------------------------...

      Why Pearls Are So Expensive
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      Why Pearls Are So Expensive

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      Pearls come in many different colors and sizes, and these variables help determine their value. The most expensive pearl ever sold was Marie Antoinette's pendant. It went for $32 million in a 2018 Sotheby's...