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Most recent stories in Advertising

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  Business Insider

  

  4 days ago

  Instagram's crisis highlights the bigger issues the entire ad industry is facing

  Business Insider - Dan DeFrancesco

  Hi! The Golden Arches are getting a makeover! (Sort of.) McDonald's has been tight-lipped with details about its new restaurant concept, CosMc's. Here's what we know so far. In today's big story, we're looking at why Instagram is having a tough go of it after a series of damning reports. What's on …

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  Business Insider

  

  What the "Letter to America" backlash could mean for the first major "TikTok election"

  Business Insider - Jasmine Enberg

  Last Thursday, Osama Bin Laden's 2002 "Letter to America" went viral. TikTok videos of American users sympathizing with the letter sparked shockwaves and a deluge of commentary that reverberated far beyond the 'For You' feed. TikTok moved quickly to remove videos about the letter, but by the time …

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  Business Insider

  

  YouTube warns it might make your viewing experience worse if you don't turn off your ad-blocker

  Business Insider - Haley Tenore

  YouTube's battle with ad blockers is heating up. The platform is now warning loud and clear that using ad blockers could put a damper on your viewing experience in its broader effort to boost ad revenue and subscriptions to its paid tier. YouTube said in a statement to Business Insider that it is …

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  Business Insider

  

  X CEO Linda Yaccarino is reportedly getting texts from ad execs advising her to resign over Elon Musk's backing of antisemitic post

  Business Insider - Grace Kay

  Advertising executives have been reaching out to X CEO Linda Yaccarino and advising her to leave the social media company, according to reports from multiple outlets. X owner Elon Musk has faced an onslaught of criticism on Thursday after he responded positively to a post on X from a user who said …

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  Business Insider

  

  Marketers have an important role to play in how AI serves society, according to the CMO of Indeed

  Business Insider - Essay by Jessica Jensen

  The rise of generative AI has led workers across many industries to question their future. Marketers are no exception. As CMO of Indeed, I oversee a marketing team of 400+ people where each is dedicated to helping people get jobs and helping employers hire. Every day, we're exploring how we can use …

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  Business Insider

  

  X employees are reportedly fielding calls from advertisers asking about Elon Musk's endorsement of antisemitic post

  Business Insider - Haley Tenore

  X owner Elon Musk is facing growing criticism after endorsing an antisemitic post on his platform. Some X employees are facing the brunt of the uproar, and are reportedly getting calls from advertisers asking about Musk's comments, according to The New York Times. The advertisers have also been …