Business InsiderAdvertising Startup school is back in session and the rules are changing - Business InsiderBusiness Insider - Alexei OreskovicWelcome to this week's edition of Trending, the weekly newsletter highlighting the best of BI Prime's tech coverage. I'm Alexei Oreskovic, Business Insider's West Coast Bureau Chief and Global Tech Editor.
Business InsiderAdvertising Microsoft Advertising's pitch deck for sponsored products ads - Business InsiderBusiness Insider - Tanya DuaAmazon may control the lion's share of e-commerce advertising budgets — but Microsoft is increasingly taking aim at them. While much of its ad business has comprised search and network advertising on and
Business InsiderAdvertising Netflix rival SVOD services launching could help digital-TV bundles - Business InsiderBusiness Insider - Ashley RodriguezThe subscription streaming wars are intensifying, and Wall Street analysts say it could toss the internet's pay-TV bundles a lifeline. By this time next year, there will be at least six new subscription-video-on-demand
Business InsiderAdvertising Vidmob signed its first ad agency deal, with Havas Health and You - Business InsiderBusiness Insider - Patrick CoffeeEvery advertiser needs faster, cheaper, more effective digital video to attract easily distracted consumers. In the past, buzzy startup Vidmob claimed to have solved that problem by outsourcing parts the
Business InsiderAdvertising Google discontinues Daydream virtual reality, stops selling View headset - Business InsiderBusiness Insider - Rob PriceGoogle is giving up on its Daydream virtual reality efforts. On Tuesday, the Silicon Valley tech giant announced a slew of new products, most notably its new Pixel 4 phone — and it also took the opportunity
Business InsiderFacebook The FCC could regulate Facebook like a broadcast station - Business InsiderBusiness Insider - Will FischerWhat is Facebook? Depending on where and when it's asked, sometimes it's a publisher, and sometimes it's a platform. But in its latest controversy — the decision to not fact-check ads from politicians
Business InsiderAdvertising Jitters in digital media, ad tech's savior, and the Army's plan to win Gen Z - Business InsiderBusiness Insider - Lucia MosesIt's a panicky time for media, with consolidation sweeping up digital publishers, reports of layoffs at Splinter, Bustle, and Sports Illustrated, and remaining players scooping up the spoils. At some these
Business InsiderDisney+ Disney tweaks global marketing strategy ahead of streaming launch - Business InsiderBusiness Insider - Patrick CoffeeThe Walt Disney Company has shifted its marketing strategy as it gears up to battle Netflix, Amazon, and Apple for streaming viewers. This week, the company announced next month's launch of Disney+ by
Business InsiderViacom Viacom's Pluto TV launches conservative channel, not TV Fox News rival - Business InsiderBusiness Insider - Travis ClarkShari Redstone, the president of National Amusements, who controls both Viacom and CBS, has explored options for launching a conservative-leaning news network that would go head-to-head with Fox News,
Business InsiderAdvertising These are the stories behind 26 of the most popular brand names - Business InsiderBusiness Insider - Emily CohnYou're wearing your favorite Nike sneakers and Lululemon pants when you head to the mall to do some shopping at the Gap. On your way there, you grab a latté at Starbucks. After a few good hours of shopping,
Business InsiderAdvertising Wondery podcast creators open up about what makes a great podcast - Business InsiderBusiness Insider - Alyssa MeyersPodcasting can't just be a side hustle if you want your show to be a hit, said top executives from Wondery, the largest independent podcast production company in the world. Wondery launched in 2016 in
Business InsiderAdvertising Here is Jim Heckman's investor pitch that makes the case for Maven - Business InsiderBusiness Insider - Lucia MosesJim Heckman is a serial entrepreneur who's started and sold various digital ad and media companies over the years. His latest is two-year-old Maven, a tech and ad platform he pitches as a way to help publishers
Business InsiderTaco Bell Taco Bell recalls 2.3 million pounds of beef in 21 states - Business InsiderBusiness Insider - Kate TaylorTaco Bell recalled 2.3 million pounds of beef after a customer said they found metal in a menu item. On Tuesday, Taco Bell announced that it had voluntarily recalled roughly 2.3 million pounds of seasoned
Business InsiderAdvertising Instagram influencer on how much money she earns from sponsored post - Business InsiderBusiness Insider - Amanda PerelliMany influencers earn the bulk of their money online by promoting products to their followers on Instagram and name-dropping brands on YouTube. Katy Bellotte, a social-media influencer and YouTube creator,
Business InsiderU.S. Politics Facebook's progress on Libra overshadowed by 1/4 of backers dropping out - Business InsiderBusiness Insider - Shona GhoshFacebook took a major step on Monday towards formalizing its planned cryptocurrency Libra, establishing a council of 21 firms committed to launching and overseeing the currency — a move overshadowed by
Business InsiderUberEATS Burger King follows in McDonald's footsteps with Uber Eats delivery - Business InsiderBusiness Insider - Kate TaylorBurger King is teaming up with Uber Eats to offer delivery. On Tuesday, Burger King launched an ad campaign around its new partnership with Uber Eats. The chain will be offering free delivery through Eats
Business InsiderAdvertising Epic announces Fortnite Chapter 2, Season 1 after 'The End' black hole - Business InsiderBusiness Insider - Rob PriceFortnite is back with an all-new map and a slew of new features. Two days after the wildly popular online shooter kicked off a stunt that saw the entire game nominally "destroyed" and left deliberately
Business InsiderAdvertising Inside Bustle Digital Group: staff cuts, diversity concerns, bad press - Business InsiderBusiness Insider - Benjamin GogginBustle Digital Group, the parent company of female-focused flagship news site Bustle, has been on an acquisition spree for the past two years, expanding its portfolio to eight editorial brands including
Business InsiderU.S. Politics 'Bombshell' gets Oscar buzz after screening for movie, Charlize Theron - Business InsiderBusiness Insider - Alyssa Meyers"Bombshell" screened for the first time on Sunday and film critics are already predicting Oscar nominations. The movie, directed by Jay Roach, follows the stories of two women, Megyn Kelly and Gretchen
Business InsiderFacebook Facebook's public push back on Elizabeth Warren's criticism backfires - Business InsiderBusiness Insider - Mary MeisenzahlFacebook appears to have a new strategy to deal with the criticism from one of its highest-profile critics, Sen. Elizabeth Warren, a Democratic presidential candidate — but it doesn't seem to have had
Business InsiderTaco Bell Taco Bell pulls beef in some stores due to quality concerns - Business InsiderBusiness Insider - Kate TaylorSome Taco Bell customers seeking a beef Crunchwrap Supreme or Beefy Fritos Burrito this weekend walked away from the fast-food chain disappointed. On Saturday, Taco Bell told affected restaurants to stop
Business InsiderAdTech The Trade Desk's Jeff Green talks about Google, privacy, and targeting - Business InsiderBusiness Insider - Lauren JohnsonFew people have watched the digital advertising industry change more than Jeff Green. While doom and gloom loom over ad-tech with talk of consolidation and venture-capital funding drying up, The Trade
Business InsiderVenture Capital Uber, WeWork investor Benchmark has a reputation for ousting founders - Business InsiderBusiness Insider - Melia RussellMartin Roscheisen has been fired twice by the boards of startups he led. Even so, Roscheisen says he would gladly work again with the venture capital firm that pushed him aside in one of the two episodes.
Business InsiderYouTube How YouTube talent managers are helping shape the future of the influencer industry - Business InsiderBusiness Insider - Amanda PerelliWhen an influencer wants to take easy money to promote the latest detox tea for weight loss, it's often a talent manager who steps in and advises them that it might not be such a great idea. The best managers
Business InsiderAdvertising Tech 100 2019: The 30 most important, interesting, and impactful women in UK tech - Business InsiderBusiness Insider - Mary HanburyThis week, Business Insider published the 2019 edition of its UK Tech 100 list — an annual feature celebrating 100 of the most impactful and innovative figures shaping the British technology industry.
Business InsiderAdvertising 'Ghost kitchens' are taking over fast-food chains from Chick-fil-A to Wendy's - Business InsiderBusiness Insider - Kate TaylorOn Friday, Wendy's became the latest fast-food chain to mention delivery-centric locations without dining rooms or takeout, commonly called ghost kitchens or dark kitchens. Abigail Pringle, Wendy's chief
Business InsiderEmployment Recent college grad on why she quit day job to be YouTube influencer - Business InsiderBusiness Insider - Amanda PerelliUS kids and teens would rather be a YouTube star than an astronaut, musician, or professional athlete. But actually pursuing that desirable career path isn't easy, or even seen as "normal." For Brooke
Business InsiderAdvertising Jim Heckman reveals Maven's Sports Illustrated plan - Business InsiderBusiness Insider - Lucia MosesA little over a year ago, Jim Heckman was sermonizing from a mountaintop in Canada about his plan to save the publishing industry from Facebook. Now, he just might be one of the most-despised men in sports
Business InsiderU.S. Army US Army is using esports and momfluencers to revamp its marketing - Business InsiderBusiness Insider - Patrick CoffeeWhile membership in the military has dropped significantly since the 1970s, the largest wing of the American armed forces spends around $400 million dollars annually on marketing to recruit and retain
