Advertising MARKETING MASTERCLASS: Here's how the top CMOs in the world are driving resultsBusiness InsiderHere's a list of some of the recent chief marketing officer interviews published by Business Insider: American Express CMO Elizabeth Rutledge on why companies are bringing marketing back in house.• Bank
Advertising POWER PLAYERS: Here are the executives leading the world's largest companies through transformative changeBusiness Insider• Amazon's advertising business: Amazon wants to give Facebook and Google a run for their money in advertising — here are the 6 execs making it happen• Comcast: Meet the power players of Comcast who do
U.S. Politics Facebook banned a whopping 2.2 billion fake accounts in Q1 2019 — almost twice as much as the previous quarterBusiness Insider - Rob PriceFacebook banned a staggering 2.2 billion fake accounts in the first three months of 2019 — almost as many as the total number of real people who use the social network. On Thursday, the Silicon Valley
Advertising Direct-to-consumer brands flocking to Story Ads on Snapchat DiscoverBusiness Insider - Tanya DuaSnapchat Discover is no longer just a content hub for publishers, creators and shows, but also a draw for direct-to-consumer advertisers. DTC brands Brooklinen, Curology, and MeUndies told Business Insider
Salesforce Salesforce's Datorama rolls out an app store for marketersBusiness Insider - Lauren JohnsonDatorama, the marketing analytics platform Salesforce acquired for a reported $800 million last year, is rolling out an app store aimed at making itself more essential to marketers. Datorama is launching
5G The 5G revolution: Everything you need to know about the super-fast wireless technology that's comingBusiness InsiderHere is a list of recent stories, organized by subject: Here's what to expect in 5G from the 'Big 4' carriers as Verizon, AT&T, and others battle for dominance Verizon's marketing for mobile 5G appears
Advertising STARTUPS TO WATCH: Here are the startups VCs are betting on in every corner of techBusiness Insider• AgTech: A global population boom means that there will soon be billions more mouths to feed. VCs say these 10 startups could shape the future of food.• AI: 12 AI startups that will boom in 2019, according
Advertising Facebook is reorganizing its products team, bringing ads and free products for businesses under one umbrellaBusiness Insider - Tanya DuaFacebook is announcing today that it's overhauled its Ads and Business Platform (ABP) team that builds products for businesses under one mandate and leadership. The team used to be divided into two groups,
Pret a Manger The massive company that owns Panera Bread, Krispy Kreme, and Pret a Manger is buying another sandwich chainBusiness Insider - Kate Taylor, Yutong YuanKrispy Kreme, Panera, Pret a Manger, and Peet's Coffee are some of the most beloved chains in America. However, not everyone realizes that these chains are all owned by the same company. JAB Holding is
Roku Roku rolls out new tool to steal advertising budgets from TV networksBusiness Insider - Lauren JohnsonRoku is stepping up its advance on the $70 billion TV market. As more marketers start to shift budgets from TV to streaming video, Roku is pitching a new tool that claims to show buyers that the audiences
Advertising Comcast Ventures is helping make DTC companies into TV advertisersBusiness Insider - Lucia MosesAs direct-to-consumer companies that launched on Facebook look for their next customers, at some point they'll look to television, with its ability to introduce products to a new, mass audience. But for
Advertising More than 2,700 people lost their jobs in a media landslide so far this yearBusiness Insider - Benjamin GogginThe media industry continued to announce large cuts in May, as CNN announced that 100 employees had taken voluntary buyouts amid its parent company AT&T's efforts to restructure billions of dollars in
Huawei The US China Tech Cold War: Everything that's happenedBusiness Insider - Alexei OreskovicHuawei developed a 'plan B' operating system for smartphones in case it was banned by the US government from using Google products. Here's what we know about it so far. Google has more control over Android
G Suite Google stored G Suite passwords in plaintext for the past 14 yearsBusiness Insider - Nick BastoneAn undisclosed number of Google enterprise users have had their passwords stored in plaintext on the tech giant's internal systems for over a decade, according to a corporate blog post on Tuesday. "We
Advertising TV companies gun for direct-to-consumer dollars, Facebook and Google's privacy crackdown, Pepsi fights backBusiness Insider - Lucia MosesWelcome to your weekly Advertising and Media Insider newsletter, where we catch you up all the big stories we worked on this past week. The direct-to-consumer boom was a big theme in our reporting. It's
Android Q Google has more control over Android than anybody realizedBusiness Insider - Nick BastoneGoogle's Android operating system (OS) may be open source, but as we have been reminded this week, the tech giant has complete control over the apps and services that make its platform so valuable. Google's
Mark Zuckerberg Facebook's former security chief says Mark Zuckerberg has too much power and needs to step down as CEOBusiness Insider - Troy WolvertonMark Zuckerberg should step aside for a new CEO at Facebook, Alex Stamos, the company's former chief security officer, said on Tuesday, according to CNBC. The move would curtail Zuckerberg's power and
Chick-fil-A Chick-fil-A's mobile sales are skyrocketing as execs say the chicken chain is entering a new tech-obsessed eraBusiness Insider - Kate TaylorATLANTA, Georgia — Chick-fil-A's mobile sales are skyrocketing as the chain looks for new ways to drive growth. Digital now makes up almost 20% of Chick-fil-A's sales, the company recently told Business
McDonald's McDonald's faces sexual harassment lawsuitsBusiness Insider - Kate TaylorMcDonald's is under fire as workers describe alleged sexual harassment at the fast-food giant. On Tuesday, 25 employees filed sexual harassment charges against McDonald's. The complaints include allegations
Advertising MOD Pizza raises $160 million as it aims to open more locationsBusiness Insider - Kate TaylorMOD Pizza is refusing to slow down in its quest to reach 1,000 locations. On Tuesday, the fast-casual pizza chain announced a $160 million equity financing round led by private-equity investment firm Dubilier
Advertising TV giants like NBCUniversal, CBS seeking direct-to-consumer ad dollarsBusiness Insider - Lucia MosesThe TV upfronts are still for selling to big national advertisers and their agencies, but TV companies that once snubbed direct-to-consumer brands that didn't have jumbo-sized ad budgets are now chasing
Advertising The smartphone camera could become the new way consumers find products onlineBusiness Insider - Business Insider IntelligenceThis is a preview of a research report from Business Insider Intelligence, Business Insider's premium research service. To learn more about Business Insider Intelligence, click here. The smartphone is
Kim Kardashian Jack in the Box slammed after Kim Kardashian's mysterious complaintBusiness Insider - Kate TaylorJack in the Box is being publicly shamed by fast-food rivals following a cryptic tweet from Kim Kardashian West. "Hey, Jack In The Box I have a serious complaint but I won't fully put you on blast, check
U.S. Politics Facebook CTO Mike Schroepfer cried in NYT interview about violence on platformBusiness Insider - Paige LeskinThe pressure Facebook has faced trying to eliminate violent and offensive content from the platform is enough to make a grown man cry — literally, if you ask Facebook executive Mike Schroepfer. Schroepfer,
Advertising American Express CMO Elizabeth Rutledge talks about importance of talentBusiness Insider - Tanya Dua, Clayton DyerFollowing is a transcript of the video, edited for clarity. Tanya Dua: Hello, I'm Tanya Dua, and I'm a senior advertising reporter at Business Insider. Today we have with us Elizabeth Rutledge from American
Pepsi How Pepsi's marketing head is trying to fix the company's image problemBusiness Insider - Tanya DuaAs people seek out healthier drinks, sugary soda is battling an image problem. Pepsi is fighting back by diversifying its product portfolio, adopting a challenger mindset, and doing more consumer-led said
Chick-fil-A Chick-fil-A is finally bringing back a menu item that customers have been begging the chain to resurrectBusiness Insider - Kate TaylorChick-fil-A is bringing a beloved menu item back for the summer. On Monday, the chain is rolling out the Smokehouse BBQ Bacon Sandwich at locations across the US. The sandwich — which debuted in summer
Little Caesars Little Caesars is the first national pizza chain to jump on the vegan meat bandwagonBusiness Insider - Kate TaylorLittle Caesars is the first national pizza chain to add a meat substitute to the menu. On Monday, the pizza chain announced that it is testing the Impossible Supreme Pizza, made with plant-based sausage
U.S. Politics Facebook is using its trove of data on 2.4 billion people to build maps to help fight diseasesBusiness Insider - Rob PriceFacebook is using its hoards of data on two billion-plus users to build maps to help combat the spread of diseases. On Monday, the Silicon Valley technology giant announced disease prevention maps — a
