Business InsiderPandemics US TV advertisers will spend close to $20 billion in this year's upfrontsverified_publisher Business Insider - Ross BenesFor the 2021–2022 TV season, US upfront ad spending will bounce back to nearly pre-pandemic levels, if not to its 2018–2019 peak, according to our latest estimates. Advertisers will increase their upfront...
Business InsiderYouTube How much money YouTube stars earn, according to dozens of creatorsverified_publisher Business Insider - Amanda PerelliThis is the latest installment of Insider's YouTube money logs, where creators break down how much they earn. Social-media creators who are part of the YouTube Partner Program can earn money off their...
Business InsiderPandemics CTV and digital advertising: how Connected TV is one of the fastest growing channels in 2021verified_publisher Business Insider - Nicole PerrinConnected TV (CTV) advertising was a beneficiary of pandemic trends and remains one of digital advertising's fastest-growing channels. Last year, linear TV decreased in importance to advertisers, as cord-cutting...
Business InsiderSocial Audio Social audio marketing challenges for 2021verified_publisher Business Insider - Debra Aho WilliamsonThe excitement over social audio is palpable, judging by the number of companies building out apps or features to support it, and by the number of news reports and opinion columns covering it (our own...
Business Insider The Podcast Audience Report | Insider Intelligenceverified_publisher Business Insider - Insider IntelligencePodcasts have been around for nearly two decades, but the format has come into its own over the last five years. US advertisers are projected to spend more than $1 billion on podcast advertising in 2021,...
Business InsiderLatin America Advertising for Latin American brands are pursuing more diversity in campaignsverified_publisher Business Insider - Insider Intelligence and Matteo CeurvelsLatin America is a region of many paradoxes. It is home to one of the world's most racially diverse populations, yet many groups remain underrepresented or stereotypically portrayed in the advertising...
Business InsiderSocial Commerce Social Commerce 2021: Social media and ecommerce convergence trends brings growth opportunity for brandsverified_publisher Business Insider - Alicia PhaneufThe immediacy and convenience of online shopping has led to massive growth in ecommerce—and social distancing and stay-at-home orders amid the coronavirus pandemic further propelled its popularity. According...
Business Insider Everything to know about the public relations industry, from pay and hiring to growth areasverified_publisher Business InsiderThe public relations industry is going through big changes as PR firms invest in data and analytics to prove the value of their services to clients and fend off competition. They're also expanding into...
Business Insider Chart of the Day Newsletter | Insider Intelligenceverified_publisher Business InsiderEach day, the Insider Intelligence team puts together a chart packed with data and key statistics on the biggest trends in today’s most disruptive industries. The subscription also includes eMarketer webinar...
Business InsiderInfluencers How the influencer-marketing agency Mediakix unraveledverified_publisher Business Insider - Amanda PerelliHi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here. In this week's...
Business InsiderAmazon Studios Everything to know about Amazon's advertising business, which is $21 billion and growingverified_publisher Business InsiderMarketers cut ad spending in the pandemic, but e-commerce advertising has boomed as people shop more from home — with Amazon leading the pack. EMarketer said Amazon claimed 10.3% of the US digital ad in...
