Paul Serwin

379 Added | 1 Magazine | 1 Following | 4 Followers | @businessallstar | Keep up with Paul Serwin on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Paul Serwin”

Seth's Blog

Do extremely difficult work.<p>That seems obvious, right? If you do something that's valued but scarce because it's difficult, you're more likely to be …

Facebook Audience Insights: This Week in Social Media

Shares 3K<p>Welcome to our weekly edition of what’s hot in social media news. To help you <b>stay up to date with social media</b>, here are some of the news …

Google Authorship and The Disrupted Search Paradigm

<i>Tom Rusling is the General Manager at iAcquire, a content marketing agency with offices in New York, San Diego and Phoenix.</i><p>This year, Google Authorship will truly take hold and begin to reshape the search landscape. With the bridge that it provides across Google’s products and services, Google+ has …

Adidas Plans Shoes That Look Like Your Instagram Pictures

Shoe off.<p>Soon, you’ll be able to flaunt your artsy filtered-to-hell snaps in the real world as well as online.<p>Adidas said Friday that it would release a mobile app this summer that lets owners of its ZX Flux shoes print out new shoe patterns based on their Instagram pictures. The “miadidas” app is …

Which Social Network Can't You Live Without?

It's hard to imagine a modern world without social media. We rely on social networks to consume the news, communicate with friends and even do our …

Facebook Launches Business Manager for Large Advertisers

Facebook today launched Business Manager at business.facebook.com, a new tool that lets large advertisers manage all of their ad accounts, Pages, apps, and permissions from one place. Business Manager is currently available to a “limited number” of US advertisers, but the company says it plans to …

How a WordPress Plugin Has Simplified Online Sales - Jeffbullas's Blog

Creating your own digital products and developing passive income streams is a common dream amongst most online entrepreneurs. But if you’re related …

How Popular Are Your Instagram Pics? Play the Game of Likes to Find Out

When you play the game of Likes, you win ... or you don't.<p>There just isn't a way to consistently predict how many Likes an image will garner on …

Free Local SEO Education for Businesses on a Shoestring Budget

<b>Editor's note:</b> This post has been edited to reflect Google's re-branding of their local product. Happy reading!<p>I've written this post for two of my …

Small Business

GOSSIP: Here's The Totally Ridiculous Reason Facebook Wants To Charge $2.5 Million For Video Ads

A huge aspect of Facebook's business revolves around small- and medium-size businesses and "direct response" advertisers. These clients typically start with small Facebook budgets, which are increased as they generate more sales. More ads = more sales, and more sales = more ads, in other words. …

Advertising

Eight Ways to Qualify Leads via Webinar Content and Registrant Behavior

When qualifying marketing leads via a webinar, you need to take into account both the content of the webinar and the behavior of the registrants; …

Which Marketing Channel Gives You the Most Bang for Your Click? [Infographic]

Consider the various online channels you use regularly to boost your business. Do you know which ones yield the highest return?<p>The following …

The Top Five Threats to Online Branding

The Internet is a vast and chaotic place—and getting more so as time marches on. This time around, the Domain Name System (DNS), which includes the …

Why Cartoonists Are Flooding YouTube, Risks and All

Fred Seibert, 62, has a hand in producing some of the most successful cartoons of the last 20 years, including <i>Dexter's Laboratory</i>, <i>Courage the</i> …

Instagram Quietly Testing Video Ads: Will They Be As Successful as Photos?

Instagram has started gingerly testing video ads, employing the same delicate approach it used while introducing photo ads. Instagram isn’t cannon …

Play With Your Food for Our Snapchat Challenge

Playing with your food doesn’t have to be a dinnertime faux pas. Add a little flavor to your Snapchat game and craft your cuisine into an …

A Beginner's Social Media Guide for Small Businesses

Shares 11K<p>Are you ready to connect with a wider audience?<p>Want to know the best ways to leverage social media for your small business?<p>If you haven’t …

Marketing

Which Email Marketing Strategy Should You Choose: Full Meal or Just the Aroma?

Let’s say you’re at Alfredo’s.<p>Alfredo’s is your favorite Italian restaurant and you’ve been yearning all week for this lasagna.<p>You sit down, chomp a …

LinkedIn Announces Partner Programs For Sponsored Updates And Content

LinkedIn is expanding its content marketing efforts today with the launch of two new types of partnerships — Sponsored Updates Partners and Content Partners.<p>Sponsored Updates were first launched on LinkedIn last summer as a way for companies to pay to promote the content (slideshows, articles, …

Facebook’s Standalone App Plan: Launch Betas, If They Work Grow To 100M Users, Then Monetize

Facebook plans to launch more standalone apps, and today on its Q1 earnings call, Mark Zuckerberg laid out a blueprint for picking which ones to throw the company’s weight behind. First, its Creative Labs initiative will build apps with specific purposes. If they resonate with users, Facebook will …

Facebook Launches a Newswire to Surface More Breaking News

Facebook wants to be your digital newspaper, and it's not beating around the bush to make that happen.<p>The social network launched FB Newswire on …

Fandango Launches Twitter Ticketing for 2 Upcoming Blockbusters

Fandango has launched a ticketing feature for two upcoming films that will display movie information and a button to buy tickets in tweets that link …

The Scientific Guide to Pinterest Marketing: How to Create Popular Images for More Pins and Better Conversion

Have you heard the good news? You can now share, schedule and measure your Pinterest Pins through Buffer!<p>Buffer Awesome and Buffer for Business …

Infographics

Seth's Blog

Luxury goods as we know them were invented/amplified/regulated by Colbert in the 1600s. At the beginning, luxury goods were <i>better</i> goods--better made, …

3 Ways to Generate Leads With LinkedIn Groups

Shares 4K<p>Does your business need more leads?<p>Are you participating in LinkedIn groups?<p>LinkedIn groups are the easiest way to generate leads.<p>In this …

The Complete Flake's Guide To Getting Things Done - Copyblogger

So if you clicked through to read this post, I’m going to make a couple of educated guesses about you.<p>Maybe you’re smart and motivated and …

How the Information Age Killed Public Relations... and What You Can Do About It

Few PR pros know that modern public relations emerged from the propaganda war that raged throughout World War I. Sigmund Freud's nephew, Edward …

Three Elements of Successful Change Management

We are sitting in a meeting with the CMO and a new marketing operations director from a large, well-established company. They had called and asked …

75% of Brands' Facebook Posts Are Photos, Study Says

Ever since Facebook officially launched Timeline for businesses in 2012, brand marketers have found increasing success at engaging their audiences on …