Social Media 10 Ways Universities Can Use Facebook to Market to and Connect With StudentsBuffer - Alfred Lua When I was in university two years ago, Facebook was already intertwined with student life. We heard about news and events through Facebook Pages and …
Why LinkedIn Groups Can Be Great for Businesses (and How to Create a Successful One)Buffer - Alfred Lua LinkedIn Groups do not have a great reputation. Many of them are filled with self-promotion and spam rather than valuable discussions and meaningful …
7 Invaluable Marketing Skills That Help Teams Produce Consistently Great ContentBuffer - Brian Peters In speaking with thousands of marketers and businesses over the past several years, we’ve learned that marketing has an incredible potential to …
How to Discover and Create Content That Your Audience Craves (and Grow Your Following)Buffer - Alfred Lua There are times when we all run out of content ideas. I’ve been in this situation many times myself — feeling unsure about what content to create and …
Facebook F8 2018: What Marketers Need to Know Ahead of Facebook's Annual ConferenceBuffer - Ash Read F8, Facebook’s annual developer conference, returns this week (May 1 and 2) in San Jose, CA at the McEnery Convention Center. F8 offers developers, …
5 Important Announcements From F8 2018: A Focus on Smaller Communities And The Future of the News FeedBuffer - Ash Read F8 is one of the most important conferences of the year for the social media world. And over the past couple of days, Facebook has announced a ton of …
How the Miami Dolphins Generated $4 Million in Sales Using Facebook VideoBuffer - Ash Read Lead generation is an important task for any marketing department. And for most companies lead generation means focusing on creating lead capture …
Coffee and Community: Foster Coffee Company on Growing Their Social Media Following and BusinessBuffer - Mike Eckstein Too busy to read? Just click the play button below to listen to this post. “We love coffee, but we love community and people more.” This Foster Coffee …
How to Discover Irresistible Content Ideas Using RedditBuffer - Len Markidan Staring at that dreaded blinking line on a blank page. Every marketer knows the pain of struggling to come up with a topic for their next article, …
How to Get over Perfectionism (and Execute on Your Ideas)Buffer - Rebekah Bek As marketers, we’re all too familiar with putting off executing on an idea. There’s always a perfectly good reason for this: the end goal hasn’t quite …
How Car Next Door Use Buffer to Build Trust on Social MediaBuffer - Mike Eckstein Car Next Door is a car-sharing platform that enables customers to hire a vehicle from a community of local owners and its long-term objective is …
Social Media 6 Old School Marketing Tactics That Still Work on Social MediaBuffer - Brian Peters It seems like everywhere we look there’s some new social media or marketing tactics being touted as the next big thing. As marketers and businesses, …
We Analyzed 43 Million Facebook Posts From the Top 20,000 BrandsBuffer - Brian Peters It sure feels like every time we as marketers and business owners think we have our Facebook marketing strategy figured out, a major algorithm change …
Success To Give Your Marketing Meaning, Start With Your MissionBuffer - Ash Read The greatest marketing campaigns are the ones that connect with us, inspire action and leave a lasting impact. Think Casey Neistat’s ‘Make It Count‘ …
5 Tried and True LinkedIn Tips to Grow your Company Page Followers 600% FasterBuffer - Brian Peters While much of the focus over the last few years on social media has been on Facebook and Instagram, LinkedIn has been steadily growing its user base …
LinkedIn Dynamic Ads Enable Marketers to Engage Prospects with Ads Automatically Personalized to ThemBuffer - Ash Read LinkedIn now has more than 500 million users and if you want to reach business decision-makers, it could be the perfect place for you to market your …
The Silent Rise of LinkedIn to 500M Members: What Marketers Need to Know for 2018 [SSM069]Buffer - Brian Peters What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? While much …
7 Tips for Building a Career in Marketing (Advice and Insights From Top Founders and Investors)Buffer - Ash Read At Buffer, members of our marketing team are often asked this question. And the truth is, the path looks different for each of us: Alfred was in the …
13 Fantastic Places to Find Background Music for Your Video ContentBuffer - Brian Peters Many experts predicted that 2017-2018 would be the “age of video marketing on social media” and the data is showing that they were overwhelmingly …
8 Tips to Quickly Master Social Media For Businesses & Entrepreneurs [SSM065]Buffer - Brian Peters Much has been written on the Buffer Blog about social media strategy. In the last month alone, we’ve covered (in great detail) everything from …
A Simple 3-Step Approach to Increasing Conversions and ROI with Social Media AdvertisingBuffer - Brian Peters There’s so much to learn with social media advertising that it’s difficult to know exactly where to start. For example, audience targeting, budgeting, …
Never Run Out of Content to Share: 70+ Places to Curate Great ContentBuffer - Alfred Lua For example, we grew our Facebook reach tremendously with high-quality content from third-party sources. There are many great websites on all sorts of …
How We Increased the Readership of Buffer’s Blog to Over 1.5 Million VisitsBuffer - Alfred Lua Every company is a media company these days, and Buffer is no different. We started the Buffer Social blog in January 2011 and since then it has been …
The Ideal Image Sizes for Your Social Media Posts: Guidelines for All 7 Major Social NetworksBuffer - Alfred Lua Looking for more details for a particular social platform? Click on one of the platforms below to jump to the relevant section: Sharing images: 1,200 …
Creating Truly Remarkable Marketing and Social Media Content That Lasts - Ryan Holiday [SSM058]Buffer - Hailley Griffis How do you create something that lasts in marketing and social media? Not just for 15 minutes, or even for a year. But for a lifetime. Today, we as …
The Rise of Micro-Influencers: How to Run a Micro-Influencer CampaignBuffer - Alfred Lua The interest in influencer marketing has been growing steadily over the past few years and more people are seeking to understand more about it now …
What to Post on Each Social Media Platform: The Complete Guide to Optimizing Your Social ContentBuffer - Alfred Lua Not all content needs to be shared everywhere. And not all content is suitable for every social media platforms. It’s all right to post entirely …
55% of Visitors Read Your Articles For 15 Seconds or Less: Why We Should Focus on Attention Not ClicksBuffer - Ash Read And among those readers, 55% will read the blog post for 15 seconds or less. (If you’re still reading, thanks for sticking with this one!) The internet …
These Are the 9 Best Tips We Got on Medium Marketing: 3 Worked, 6 Didn’tBuffer - Hailley Griffis A few months ago, Leo and I decided that we really wanted to step up our Medium game to truly understand how the platform worked and how we can …
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