Ponnapas Larpeampaisarl

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B2B vs B2C Marketing Automation Platform

Marketing Automation doesn’t have a unique or scientific definition that you can fall back on to qualify a certain marketing tool as a marketing …

Marketing

Combine Instagram and Email Marketing to Drive Sales for Your Business

Being an email marketer, you would have, at some point (if you’re honest) envied the reach and followers of a social media marketer.It’s natural, …

Marketing

How To Improve Your Ecommerce Conversions: 6 Key Elements

In 2016 retail ecommerce sales in the US will total just under $400 billion. By 2020 that number is predicted to grow to as high as nearly $700 billion. To date in 2016 the average US ecommerce conversion rate across all devices is 2.76% But regardless of whether your ecommerce website falls above …

How Saks Sacks Its Competitors with a Better Customer Experience Strategy

<i>While luxury retailers once maintained a narrative that said their shoppers weren’t going to be lured online, the sales figures have created an</i> …

Shopify vs. Etsy Fees: Try Our Fee Calculator

The first month I paid $3400 in Etsy fees was the real moment I was like ‘WTF.’ Amy, Little Hip SqueaksHow do Shopify vs. Etsy fees stack up? Often, …

eCommerce

How Much Does Google AdWords Cost?

“How much does Google AdWords cost?”<p>It’s a reasonable question, and one we hear all the time, especially from newcomers to paid search. After all, …

26 Steps to Creating a Successful Ecommerce Business in 2015

By 2017, ecommerce sales are estimated to reach $434 billion in the United States. We’ve been actually developing this site to add some ecommerce …

eCommerce

The Biggest Game-Changer in Online Commerce?

Do you know what is driving higher conversion rates on e-commerce sites?<p>Big data, from multiple sources in real-time, crunched by powerful programs that ultimately recommend products to you based on where you are, what you have bought in the past, what people like you are buying right now, the …

Big in Japan: Web Design in the Land of the Rising Sun

Slice the sashimi, pour some sake and get comfy under the heated coffee table. I’d like to tell you about this wonderful country I call home.

Web Design

What Matters Most for E-Commerce Leaders in APAC in 2015?

Image Source: eTail Asia Report<p>Singapore based event organiser, eTail Asia conducted a survey with 100 e-commerce leaders in Asia Pacific to identify …

The Five Indicators of Breakout Ecommerce Growth

The ecommerce market is growing, and it’s growing fast. In 2013, the growth of ecommerce significantly outpaced brick-and-mortar both domestically …

4 Hidden Tweaks to Turbo-Charge Your Ecommerce Store

<i>This post is contributed by Matt Dion, VP of Marketing at Elastic Path.</i>Speed is everything when it comes to digital commerce, and even small …

The pros and cons of subscription ecommerce models

<b>We've seen quite a few ecommerce sites built around subscription models in the past few years.</b><p>Netflix and LoveFilm are the obvious examples, while …

How important are Voucher codes for ecommerce?

Thanks to Joe Friedlein for sharing his advice and opinions in this post. Joe is the MD for BrowserMedia which was born as an SEO agency but has …

8 Major Ecommerce Web Design Mistakes That Can Ruin Your Online Business

When you start an ecommerce website, your online store is open 24 hours a day and people can access it from all over the world. However, designing an …

eCommerce

E-Commerce KPI Study: There's (Finally) a Benchmark for That

<i>Check out the updated 2017 version of this study here!</i><p>Being a digital marketer, I spend my day knee-deep in data. The time I don't spend analysing …

Online Marketing News: Facebook Gets To Work, Left-Handed E-Commerce, No Facebook

<b>Marketing Technology Landscape Supergraphic (2015) –</b> The 2015 edition of the marketing technology landscape supergraphic has been released, now with …

How Scrolling Behavior on E-Commerce Sites Is Evolving [Infographic]

Internet users on all devices are scrolling farther and farther down on e-commerce site pages, according to a recent report from Content Square.<p>The …

11 Successful Tips to Get Your eCommerce Business Ready For 2016

We enter in 2016 and now, it’s good to look over our business site to grab attention of visitors in 2016.<p>In this New Year, don’t get your website get …

Here's How E-Commerce Giants And Brand-Name Retailers Stack Up On Mobile And The Web

A handful of indicators allow retailers to benchmark themselves in specific areas of online and mobile commerce. A few tweaks to mobile site load times, or an improvement in social-media appeal can lead to a meaningful improvement in sales.<p>Long-tail retail sites can benchmark themselves against …

eCommerce

Tips for Increasing Shopping Cart and Checkout Conversions

The online shopping cart is the most important piece of an e-commerce website. Optimizing your website is also important, but fine tuning your …

eCommerce

How Ecommerce Businesses Can Beat the Competition in 2015

In 2015, global B2C ecommerce sales are expected to be over $1.7 trillion, with mobile commerce accounting for nearly $300 billion in sales. And as …

Hidden in the long tail

WHEN commerce began to move online, economists predicted two big benefits for consumers. Prices would become lower and more uniform. And the …

eCommerce SEO - 5 Top Optimization Tips

SEO is critical for ecommerce: organic search is the largest channel for traffic and revenue. In the spirit of the holiday season, we’ve hand-picked …

Mobile eCommerce is Here to Stay. Is Your Business Ready to Take Advantage?

Shopping "online via mobile" is driving big growth; how can you make sure to participate?<p>With the holidays behind us, and a new year ahead, it's the perfect time for small business owners to reflect on learnings from 2014 in order to set new strategies and plan for the future. Small business owners …

15 Ecommerce Resolutions for 2015: Part 3

Today’s post concludes our 3-part series on ecommerce resolutions for 2015. If you missed them, check out part one and part two.11. Optimize for …

15 Ecommerce Resolutions for 2015: Part 2

en_US<p>article<p>Continuing our 3-part series of ecommerce resolutions for 2015, here are resolutions 6 through 10: 6. Mobilize your mobile strategy …

15 Ecommerce Resolutions for 2015: Part 1

To kick off the new year, we’ve got a 3-part series covering the 15 ecommerce resolutions for 2015 you need to make. Today’s post covers 1-5. Dig …

7 Magical Mobile Marketing and E-commerce Picks: E-commerce Link Digest - E-commerce, Internet marketing and business strategy consulting

It’s going to be a cold, cold weekend ’round these parts, <b>Big Thinkers</b>. I dunno about you, but it seems like a good time to curl up in front of a warm …

5 Ecommerce Stats that Will Make You Change Your Entire Marketing Approach

The best information is usually the most straightforward: <i>Cold hard statistics.</i><p>Even though stats aren’t exactly emotionally scintillating or …

eCommerce