Brian

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The Facebook Algorithm Demystified: How to Optimize for News Feed Exposure

Are your posts reaching fewer people on Facebook? Wondering how to appear in more people’s news feeds? Facebook’s algorithm dictates who sees your …

Algorithms

7 Social Media Metrics Marketers Should Track

Do you want to track the effectiveness of your social media marketing? Wondering which social media tactics are paying off? By defining and tracking …

Marketing

15 Online Design Tools To Help You Create Stunning Visual Content

Beautiful design and great visual content play a great part in today’s economy. It doesn’t matter in what field you specify – you might be a writer or entrepreneur wanting to sell your services or products.<p>The main difficulty is that hiring a competent designer might be expensive and if you run a …

Infographics

Bite-Size PS Tutorials: Creating Even Colors in Your Images

One of the most obvious telltale signs of an unprofessional commercial or product image is color. The most famous and readily cited issue is color …

9 Tools to Simplify and Automate Social Media | Inc.com

Social media has become such an integral part of society that even weddings and toddlers have hashtags. In the corporate world, our tech-centric lives mean businesses must have employees ready, willing, and able to monitor social conversations at any time of day.<p>Luckily, more social media tools are …

Marketing

Atlas Recall has the muscle to be the ultimate search engine

Jordan Ritter owes his success as a software architect and serial entrepreneur to ruthless time and task management. But still, there were times “digital chaos” was kicking his ass.<p>So leave it to Ritter, who made history with Napster, to kick back. His newest venture, Atlas Informatics, launched a …

10 Ways to Grow an Organic Instagram Presence

Do you want more Instagram followers? Looking for organic Instagram growth tactics? With more than 300 million active monthly users, Instagram still …

Instagram

10 Website Marketing Tactics You Can't Ignore

Your website without marketing is just another pretty face.<p>Nothing will happen until you start marketing your website.<p>There will be no traffic, no …

The 'Trick' to Creating Content That Truly Stands Out

It's not easy becoming a content marketing expert. Here's how to best stand out from the crowd.<p>"I spend a lot of time doing 'What's Gaby Cooking'--I basically live and breathe it. That doesn't bother me, because I love my brand and I love what I do."<p>This philosophy is what gives Gaby Dalkin--the …

Profit

The Biggest Mistake Small Businesses Make on Website Redesign

Image credit: Photodune<p>Let's face it: when designing a new website, it's the design that takes center stage:<p><i>What image should be featured on the home page?</i><p><i>Which colors and fonts look great and will drive visitors to take action?</i> <i>Where should the call-to-action button be placed and should it say</i> …

Marketing

10 Reasons Why Your Startup Isn't Getting Any (Or The Right) Press

Over the last month I have been pitched by around 300 startups. Nothing particularly unique about that…except this was a quiet month. As TechCrunch Disrupt’s latest batch can attest, not all startups are created equal, pitched well or worthy of attention. In fact, the last point needs laboring. If …

Startups

13 Ridiculously Clever Lead Generation Tactics

When it comes to lead generation, you hear the same things over and over again….<p>You have to drive people to landing pages on your site and have them …

Why No One Is Seeing Your Facebook Ad

Hint: your website may be too slow.<p>In a piece written earlier this year Inc.com contributor Larry Kim laid out a bunch of great reasons why your business should be advertising on Facebook and why it's the social media platform of choice for marketers.<p>Kim's reasons are solid. Among them are the …

Compress

5 Ways to Use LinkedIn Publisher for Business

Looking for a way to promote your business to a professional audience? Have you considered LinkedIn Publisher? Using a few simple tactics, LinkedIn …

Selling

14+ Tools for Bloggers

Are you a busy blogger? Looking for new, unique tools to help you work smarter? The right tools will help streamline and improve your blogging. In …

Infographics

25 Ways To Get Better At Email Marketing

How are <b>you</b> going to become a better email marketer in 2015?<p>There’s plenty out there on email strategy but the success of an email campaign largely …

Marketing

10 LinkedIn Groups Every Entrepreneur Should Follow

Are you an entrepreneur looking for the right LinkedIn Groups? You've come to the right place. Check out these 10 groups you should be in.

Hacking the Press: Clever Ways to Get Free Press Coverage with Zero Budget

On the surface, the process of getting press coverage sounds simple. But, because journalists are constantly pitched about new products, standing out …

Marketing

The Rise Of Community Lead Media - And Demise Of Social Networks

Before we get started, I’ll let you in on a secret. This guest post ends on a triumphant note, so don’t let the sobering beginnings get you down. I’m going to tell you a story, built on facts, scaffolded by speculation, and heavily painted with a rare color rarely seen on the Internet called …

Email marketing isn't broken (yet), but Copyblogger found a better way

At diginomica, we’ve fired off missives about the overlooked potency of email marketing – when compared to the failure of social media to put butts …

Marketing

20 Email Newsletter Examples to Get New Ideas for Your Design

An effective email newsletter design can increase reader engagement and improve clickthrough rates. If your are running a small business, You want to …

This Cognitive Bias Will Help You Create More Persuasive Landing Pages

PSST: This post was written by Talia Wolf of Conversioner. You can see her speak at the Call to Action Conference in September – so get your early …

Luxury Lifestyle

6 Tips on How to Publish on Medium

The mixed media approach to quality content creation has been increasingly proven to add value to an inbound marketing funnel. And while there may be …

16 genuinely useful email marketing tools

<b>Email might not be the sexiest form of communication around these days what with smartphones and Apple Watches and pigeon-drone hybrids but it's</b> …

Want to Attract the Best Talent? These Tips Will Strengthen Your Company's Brand Online

How to make sure your online presence will help you get top job candidates.<p>Following a strong summer for hiring, companies face increased competition to get top talent. Merely having an online presence is not enough--your company needs to have a strategy in place that caters to job seekers' …

Online

The Top 10 Youth Marketing Blogs You Should Be Following

Pay attention to youth marketers as they can predict the future.<p>Millennials and Gen Z are the first generations to be constantly connected, and their lifestyle is driven by staying on top of the latest social trends. Companies that want to make a meaningful connection with the younger generations …

Marketing