Bret Seifert

6 Flips | 3 Magazines | 4 Likes | 3 Following | @bseifert | Keep up with Bret Seifert on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Bret Seifert”

Revealed: The experts Apple hired to build an electric car

In the last few weeks we’ve heard about a poaching war between Apple and Tesla, a couple hires by Apple from the auto industry, and a whole lot of speculation followed by reports that Apple has a team of hundreds working on an electric vehicle. But who exactly is working on the project at Apple?<p>We …

Apple might allow you to customize the Apple Watch’s digital crown

Here’s a small detail you might have missed about the Apple Watch. In pictures for the Apple Watch Edition, the 18-karat solid gold version of Cupertino’s upcoming wearable, the Digital Crown has a small dot at the end that matches the color of the watch strap. But here’s a question for you: Is …

Smartwatches

Here’s how much gold you get in the 18-karat Apple Watch Edition

Apple hasn’t yet announced prices for its 18-karat-gold Apple Watch Edition timepieces, but if you think the top-of-the-range wearable is going to cost anything under $5,000, you’ve got another thing coming.<p>Greg Koenig, co-founder of Luma Labs, recently performed a calculation to find out an …

T-Mobile CEO predicts Apple Watch will take wearables mainstream in 2015

In the months leading up to the launch of the Apple Watch next year, early opinions about the smartwatch have been quite mixed. While some believe that the Apple Watch will be as successful as iconic products released ahead of it, including the iPhone, iPad, iPod and Mac, others are more skeptical …

How Wearable Computing Will Change Everything, Including Apple

Listen, you tech-savvy, trend-resisting cynic you. I want you to stop dismissing wearable computing as a pointless, narcissistic fad.<p>Wearable computing is not for people too lazy to look at their phones. It’s not a trendy toy for wealthy yuppies. And it’s not about joining Robert Scoble in the …