bryley

18 Flips | 5 Magazines | 1 Follower | @bryley | Keep up with bryley on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “bryley”

How Your Brand Can Create, Track, And Learn To Love Big Content

Because without Big Content, there is no Big Data.<p>In my last column, I discussed the single most important factor in generating Big Data: creating Big Content that is then widely distributed and deeply engages consumers. Without Big Content there wouldn’t be Big Data.<p>Major marketers such as Coke …

Agile marketing: the 70:20:10 rule

<b>One of the characteristics of the modern marketer outlined in our recent Modern Marketing Manifesto is agility. The ability to be responsive and</b> …

Marketing

3 Strategies for Finding Customers With Social Media

Do you need a strategy to reach your ideal prospects with social media?<p>Are you overwhelmed by all the social media options?<p>If so, you’re not alone. …

21 Content-Related Business and Revenue Questions Answered - Copyblogger

<i>Note: This podcast is syndicated from my Entreproducer project.</i><p>In this third edition of our content marketing Q&A series we focus on your questions …

Marketing

10 Awesome Headlines that Drive Traffic and Attract Readers - Jeffbullas's Blog

Creating headlines that drive traffic and attracts readers is part art with a dose of science.<p>If you don’t learn how to write a good headline then …

Gigaom | New York Times looks at sponsored stories, expanding ads — and that may be a good thing

Advertisement<p>Less than a month after New York Times(s nyt) editor-in-chief Jill Abramson dismissed so-called native advertising as a buzz word for …

How Mobile Coupons Are Driving An Explosion In Mobile Commerce

As recently as late 2010, mobile commerce was only 3% of e-commerce. By the end of last year's holiday shopping season, that number had risen to 11%, according to comScore. That's approximately $18.6 billion in consumer spending - and that doesn't even include travel-related purchases, which …

eCommerce

The Social Media Advertising Ecosystem Explained

How can you solve this problem? Social media offers a solution.<p>Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.<p>In a <b>new report</b> …

LAST CALL: Who Are The Most Powerful People In Mobile Advertising?

Take a look at last year's list, and also our list of the most powerful women in mobile advertising. And then tell us who should be on the list this year.<p>Perhaps just as important, tell us who from last year should NOT make this year's ranking.<p>Here are the rules:<p>You can nominate executives in the …

News Corp. Has A New Logo Based On Rupert Murdoch's Signature

News Corp., which split off its news properties from its TV and film divisions, has unveiled a new logo for the news unit, based on owner Rupert Murdoch's handwriting.<p>"The script is based on the writing of Rupert and his father," CEO Robert Thomson told employees in a memo.<p>Here it is:<p>Here's the old …

Twitter Is Going Head-To-Head With Facebook In 'Custom Audience' Advertising

Facebook already has one.<p>A "custom audiences" function would allow a retailer like Best Buy to bring its list of customer email addresses to Twitter. Twitter would then serve ads against any user who had the same email address as those on Best Buy's list. By doing so, Best Buy can compare the …

INFOGRAPHIC: Inside The Mobile Real-Time Bidding Ad Ecosystem

Real-time bidding, or RTB, is a style of programmatic buying in which digital advertising opportunities are auctioned off in real-time. The auctions take place in milliseconds as advertisers bid on the right to show you an ad immediately after you open an app or click to a new web page.<p>On the …

Advertising

BuzzFeed Has Advised The New York Times On Creation Of Sponsored Content [THE BRIEF]

<b>BuzzFeed</b> has advised the New York Times on how to create sponsored content. "Outside executives such as BuzzFeed CEO Jonah Peretti were brought in to talk about creating successful 'native ads,' which often take the form of sponsored stories," Bloomberg reported.<p><b>Burger King</b> has created an in-house …

Twitter Is Launching An Ad Exchange

The company will do so after taking advice from Facebook's FBX ad exchange partners. An ad exchange works by monitoring the cookies — little bits of tracking code — in web users' browsers. When someone leaves a shoe-shopping site and enters Twitter, the cookies will signal to advertisers interested …

Mobile Advertising

The Rise Of Social Commerce: How Tweets, Pins And Likes Can Turn Into Sales

Retailers and brands are therefore increasingly focusing their attention on social commerce.<p>But, many struggle with the question: how do you convert a "like," a "tweet," or "pin" into a sale?<p>In a <b>new report</b> from <b>BI Intelligence</b>, we look at successful examples of businesses and business models for …

Social Media

RUMOR: Apple Is Considering Launching An Ad Exchange

That's the rumor.<p>We heard it from an executive who is one of the biggest players in online advertising.<p>We can't confirm it. And, of course, the ad business is awash with rumors. (And, to give the full context, a couple of other sources we talked to said they'd heard nothing of the kind.)<p>But ... …

Mobile Advertising

SOCIAL MEDIA ADVERTISING: Inside The Massive Rise, And Why It Will Continue

How can you solve this problem? Social media offers a solution.<p>Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.<p>In a <b>new report</b> …

Social Media