Bryan Thomas

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Final Cut Pro 10.4.1 with closed captioning toolset and ProRes RAW now available for download

As promised last Thursday, Apple released a major update to Final Cut Pro X this morning. Version 10.4.1 of Final Cut Pro X brings two new key features to the table in closed captioning and ProRes RAW support, along with a whole host of additional features and changes.<p>Those who already own Final …

Redrock Micro’s new DigiBoom Aims to Energize Location Shots, Breaking News, and Sports Footage

Redrock Micro's new DigiBoom Aims to Energize Location Shots, Breaking News, and Sports FootageRedrock Micro Press:<i>New Hybrid Camera Rig from Redrock</i> …

Cinematography

Sony FS5 II Pro 4K Camcorder Unveiled For $4,750

At NAB 2018 this week Sony has launched their new FS5 II Super35 handheld camcorder which is capable of capturing 4K HDR and offers 120fps …

Typographer’s typefaces The 25 most admired typefaces by typographers, type designers and letterers. Selecting the right typeface makes all the difference to effective design and communication. But with over 100,000 font families to pick from it can be a daunting task. There are some excellent guides on how to choose a typeface and helpful methods for pairing typefaces but in order to apply these principles it’s important to be familiar with a broad range of quality typefaces. Wouldn’t it be great to start with a short list of typefaces, hand-picked by designers in the type industry? In each issue of 8 Faces magazine we asked eight leading designers from the fields of typography, lettering and type design itself: If you could use just eight typefaces, which would you choose? Over four years and across eight issues we interviewed 64 world-renowned designers1, including; Erik Spiekermann, Jessica Hische, Michael Bierut, Nina Stössinger, Mark Simonson & Seb Lester, plus owners of respected type foundries such as, Font Smith, Type Together and Process Type. We’ve counted the number of times each typeface was selected and found consensus with the top 25. The top 10 designers’ favourite fonts will be quite familiar to many but hopefully the full list will provide a useful stepping stone to exploring many more. 1. Georgia Matthew Carter, 1993. Chosen 11 times. Originally designed for clarity on low resolution screens, for Microsoft, it is the counterpart to Verdana, which also appears in this list. Georgia has a large x-height and ascenders that rise above the cap height. It’s a sturdy yet friendly typeface, with a wonderful flowing italic, that features on millions of websites. “A gorgeous technical achievement.” Jason Santa Maria 2. Gotham Tobias Frere-Jones, 2000. Chosen 8 times. Famously used for Barack Obama’s 2008 presidential campaign. “Each character just feels ‘normal’ and ‘right’”. H & FJ 3. FF Scala Martin Majoor, 1990. Chosen 7 times. FontShop International’s ‘first serious text face’. “Scala and Scala San are just about perfect.” John Boardley 4. Futura Paul Renner, 1927. Chosen 6 times. This immortal ‘modern’ typeface with its uncompromising shapes has become the benchmark geometric sans for almost 80 years. “Paul Renner’s Future characterised his time and influenced many other designers. It was a real modern typeface, not based on existing serif typefaces”. Georg Salden 5. Gill Sans Eric Gill, 1926. Chosen 5 times. A quintessential British design produced under the direction of Stanley Morison at Monotype. It remains one of the most distinctive blends of humanist and geometric shapes. 6. Garamond (Claude Garamond, c. 1480–1561), Several derivatives of the Parisian punch cutter’s design have been chosen, including; ITC Garamond (Tony Stan), Adobe Garamond & Garamond Premier (Robert Slimbach). Chosen 5 times. “Garamond was quite the master who appreciated restraint as much as elegance. Of the various roman and italic sizes that he cut, I feel his Vraye Parangonne font (about 18 pt.) best captures the essence of his vision. The subtlety of line and detail are simply remarkable.” Robert Slimbach 7. Caslon (Adobe Caslon) (William Caslon I, 1722) Carol Twombly, 1990. Chosen 4 times. Gave rise to a printer’s saying ‘When in doubt, use Caslon’. Also a favourite of Benjamin Franklin. 8. Akzidenz Grotesk H. Berthold, Berthold Type Foundry, 1898. Chosen 4 times. The first widely used sans serif typeface. “The original grotesque and still the best.” Vincent Connare 9. Alternate Gothic Morris Fuller Benton, 1903. Chosen 4 times. Designed for the American Typefounders Company (ATF). All three weights are bold and narrow. Currently used on YouTube’s homepage logo. “Very well designed and drawn. It’s a standard that I strive for in my own work” Mark Simonson 10. Baskerville John Baskerville, 1757. Chosen 4 times. Baskerville designed his own type to improve his printed works and better the dominant fonts of William Caslon. His typefaces were both admired (notably by Giambattista Bodoni and Benjamin Franklin) and criticised by his competitors. Baskerville made variations of his typeface for use at different sizes (now referred to as ‘optical sizes’). Some modern interpretations of Baskerville have been reproduced following the designs of a specific size, resulting in several distinct versions. 11. Helvetica Max Miedinger with Eduard Hoffmann, 1957. Chosen 4 times. Helvetica needs no introduction as the planet’s most famous typeface—it even inspired a very good film. “You can say, ‘I love you,’ in Helvetica. And you can say it with Helvetica Extra Light if you want to be really fancy. Or you can say it with the Extra Bold if it’s really intensive and passionate, you know, and it might work.” Massimo Vingelli 12. Metro William Addison Dwiggins, 1930. Chosen 4 times. Designed out of a dissatisfaction with the san serifs of the time like Futura. 13. ITC Franklin Gothic Morris Fuller Benton, 1902. Chosen 4 times. Created for the American Type Founders Company and named after Benjamin Franklin. 14. Meta Serif Erik Spiekermann, Christian Schwartz and Kris Sowersby, 2007. Chosen 4 times. The serif companion to Eric Spiekermann’s influential sans serif, FF Meta. Also designed to work well with FF Unit and FF Unit Slab. 15. Trade Gothic Jackson Burke, 1948/1960. Chosen 4 times. Michael Bierut described it as “The ultimate ‘I don’t give a damn” typeface. No style, no nuance, just blunt, in-your-face, straightforward attitude.” 16. Adelle José Scaglione and Veronika Burian, 2009. Chosen 3 times. Adelle is a slab serif typeface conceived for intensive editorial use, mainly in newspapers and magazines but its personality and flexibility make it very adaptable. “Adelle Sans manages to capture one of the most desired of human emotions: cheerfulness.” Nadine Chahine 17. Caecilia Peter Matthias Noordzij, 1990. Chosen 3 times. A humanist rather than geometric slab serif, aiding its legibility. “A friendly slab serif that’s more contemporary in its structure. Its large, flexible, family that always sets a really nice approachable tone whenever I use it.” Frank Chimero 18. Chaparral Carol Twombly, 2000. Chosen 3 times. A “hybrid slab-serif” text face that mixes the legibility of 19th Century designs with 16th century panache. 19. DIN Albert-Jan Pool, 1995. Chosen 3 times. This clean geometric sans is based on the German standard typeface, DIN 1451, used for official documents and street signs etc. DIN stands for Deutsches Institut für Normung (German Institute of Standardisation). The font was added to the MoMA Design Collection in 2011. 20. Hoefler Text Jonathan Hoefler, 1991. Chosen 3 times. Designed for Apple to demonstrate advanced type technologies it reintroduced type design traditions once central to fine printing like ligature sets, engraved capitals, ornaments and arabesques. 21. Quadraat Fred Smeijers, 1992. Chosen 3 times. An original typeface Combining Renaissance elegance with contemporary ideas on construction and form. Named after Smeijers’ design studio in Arnhem, of the same name. “In my opinion one of the most significant type designs of the nineties” Yves Peters 22. Sabon Jan Tschichold, 1964. Chosen 3 times. An oldstyle serif typeface based on Garamond. A distinguishing feature of Sabon is the same width occupied by characters in the Roman and Italic styles, and the Regular and Bold weights. 23. Sentinel Jonathan Hoefler & Tobias Frere-Jones, 2009. Chosen 3 times. “For everyone who’s ever wished Clarendons had italics”. Three of our interviewees had. A slab serif with copious weights suitable for both text and display. Based on the original Clarendon designs by the Fann Street Foundry in Clerkenwell, London 24. Verdana Matthew Carter, 1996. Chosen 3 times. It was created specifically to address the challenges of on-screen display. Verdana’s large x-height, wide proportions, generous letter-spacing and large counters are key to its legibility at small sizes. 25. Fedra Serif Peter Bilak, 2003. Chosen 3 times. A highly original text typeface. Shaped by a unique blend of technological considerations while maintaining hand-written forms. “A beautifully crafted typeface. A very nice, contemporary example of technical quality and carful design.” José Scaglione and Veronika Burian 26. Feijoa Kris Sowersby, 2007. Chosen 3 times. Aiming to create a feeling of softness, Feijoa has an almost complete absence of straight lines. Feijoa successfully avoids the sense of coldness that Kris had felt with some previous digital typefaces. “Those gently curved straights and rounded corners lend the design a beautiful organic, almost calligraphic quality. Yet there is nothing frivolous to the typeface, it all is functional and looks very self-assured.” Yves Peters 27. Officina Erik Spiekermann,1990. Chosen 3 times. A paired family of serif and sans serif faces, originally designed as a typeface for business correspondence but found a much wider, trendier audience. 1. Interviewees: Erik Spiekermann, Jessica Hische, Ian Coyle, Jason Santa Maria, Jos Buivenga, Jon Tan, Bruce Willen and Nolen Strals, Martin Majoor, Ale Paul, Stephen Coles, Tim Brown, Nick Sherman, Rich Rutter, Veronika Burian, and José Scaglione, Ellen Lupton, Frank Chimero, Steve Matteson, Mark Caneso, Vincent Connare, Yves Peters, Jason Smith, and Phil Garnham, John Boardley, Craig Mod, Kris Sowersby, Doug Wilson, Nadine Chahine, David Březina, and Silas Dilworth and Neil Summerour, Jonathan Hoefler,Tobias Frere-Jones, Mark Simonson, Trent Walton, Keetra Dean Dixon, Peter Bilak, Gerry Leonidas, and Mark MacKay, Simon Walker, Dan Rhatigan, Seb Lester, Nina Stössinger, Grant Hutchinson, Mike Kus, and Eric Olson and Nicole Dotin, Michael Bierut, Tomáš Brousil, Georg Salden, Hannes von Döhren, Phil Baines, Ken Barber, Rudy VanderLans and Zuzana Licko, Elliot Jay Stocks, Jeremy Leslie, Jan Middendorp, Robert Slimbach, Steven Heller, Fiona Ross, Erica Jung and Ricardo Marcin.↩ Cover graphic, words & data analysis: Jamie Clarke Image graphics (1-2, 4-21): Stefan Weyer, 8 Faces Magazine. Adjustment, 27th November 2014. Three versions of Baskerville were chosen: Baskerville (twice), Baskerville 1757 and Berthold Baskerville. These have been combined and Baskerville added at number 10.

<b>The 25 most admired typefaces by typographers, type designers and letterers.</b><p>Selecting the right typeface makes all the difference to effective design …

The Myth of UX Design

What ”User Experience” Really Means<p>User Experience design is not a real thing.<p>Okay, let’s back up. That’s obviously not true. Of course UX design is …

The best free UI kits, February 2015

Designers love UI Kits. They’re a great way to explore ideas, and they’re a great palette cleanser after a difficult project. Another reason to love …

Blog

This is an overview of our essays and notes since the beginning of iA in 2005. You can browse the Writer Updates separately.<p>iA creates digital …

What is Agile Design? Releasing Early + Often

<i>Photo from Shutterstock</i><p>Most designers are accustomed to working within a waterfall project management cycle, where one task gets completed before …

Selling Through Customer Service: Turn Customers into Evangelists

<i>John-Paul Narowski is the founder of</i> <i>karmaCRM</i><i>, a simple Web-based CRM software focused on small businesses.</i><p>The days of high-pressured sales pitches by suave looking salespeople are over. You can thank the Internet for that. Nowadays, sales competition is fierce across industries, and a popular way …

How GoPro and Tesla Hacked Digital Marketing

<i>Dominic Smith is a senior writer and content strategist for Rackspace Digital, the digital marketing infrastructure specialists.</i><p>Digital marketing, like the “analog” marketing that came before it, relies on word of mouth. Clicks, shares, pins and retweets are all part of the conversation.<p>Even in the …

Make Your Team Feel Powerful

Research has shown that helping others feel more powerful can boost productivity, improve performance, and leave employees feeling more satisfied on the job. A study conducted by Yona Kifer of Tel Aviv University and published in Psychological Science found that employees were 26% more satisfied in …

10 Design Newsletters to Spark Your Innovation

<i>This post originally appeared on the Fueled blog.</i><p>There are plenty of ways to stay informed in the interactive design space. Plugging in via Twitter, Pinterest, LinkedIn, Google+, Facebook, Youtube, or Instagram however can often lead to fruitless searches. If you’re looking for curated highlights …

Founders UI Kit

Working on Founders UI kit final version coming soon :) Be sure to check out the @2x and real pixels (attached) ------ Follow me on Twitter for more …

betype:

MB Vinatage is a 6 weight font family with italics that has its roots based firmly in the type and font design of the early 20th Century. With some art deco touches in the standard caps like the N and the low bars on the E, F & H but using the stylistic alternates these can be changed to give the font a more contemporary look. The same applies to the lower case letters, with an alternate a and g and a stylistic lowercase t. The family works great as a display font using the thin and heavy …

Why VC Firms Are Snapping Up Designers

Irene Au, former head of Google’s user interaction team, is the latest designer to make her way to a venture capital firm. Here’s why VCs are so hot for designers and how consumers could ultimately benefit from the trend.<p>Kleiner, Perkins, Caufield & Byers, one of the world’s most prominent VC …

Help Your Employees Find Flow

Holacracy. Results-Only Work Environments. These new, more flexible ways of working may be a step too far for many organizations. Still, greater employee freedom can create a better sense of “flow,” which enhances engagement, retention, and performance. This can be achieved by loosening your grip …

10 Ways to Help You Innovate and Get Stuff Done

<i>West Stringfellow is the CPO of Bigcommerce.</i><p>Innovation is simple. You don’t have to be a genius, or boast an MBA from Harvard, or carry some McKinsey strategy in your back pocket. You don’t even have to have an original idea. You simply have to be able to get shit done.<p>Gates, Ellison, Jobs and …

Why Amazon Is Copying Zappos and Paying Employees to Quit

Last week, Amazon founder and CEO Jeff Bezos released his annual letter to shareholders. As is the case every year, it is a tour de force of ideas and initiatives about the customer experience (Amazon Prime), disruptive technology (Fire TV), fast-growing product initiatives (Amazon Web Services), …

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Graphic Design

The Remarkable Power Of Visual Metaphors To Make Us More Creative

Figurative images, such as an illuminated or a blown bulb, can improve our insights–but they can also dim them.<p>We think of metaphors as the result of creativity. We assume Macbeth said, “Life’s but a walking shadow, a poor player that struts and frets his hour upon the stage,” <i>after</i> Shakespeare got …

Design Principles: Visual Perception And The Principles Of Gestalt

This is the start of a series of posts about design principles. It begins with these principles of gestalt, because <b>many of the design principles we</b> …

A Shared Purpose Drives Collaboration

Imagine coming back home from work, calling the family into the living room, and urging everyone to collaborate more. Sounds odd, doesn’t it? Ever wondered what makes collaboration seem so natural at home but unnatural at work?<p>The answer: Purpose. Purpose is collaboration’s most unacknowledged …

The importance of emotion in design

Business on the Internet is about standing out and being noticed. We want what we do online to be thought of as remarkable and worthy of continued …

The Lean UX Manifesto: Principle-Driven Design

“You’re not practicing lean UX if…”<p>Let me give you a real-world example. Co-location is a hot topic in the lean UX discussion. If you talk to experts …

Building Clickthrough Prototypes To Support Participatory Design

The Importance Of Prototyping<p>Wireframes are ineffective at capturing dynamic elements such as flow, interaction and animation, and participants are …

How To Run Live User Testing, Part 3: The Debrief

<b>Editor’s Note</b>: <i>Brenden Mulligan is a co-founder and designer at Cluster, and previously created Onesheet, MorningPics, ArtistData, and others. This is the final part of a three-part series on how live user testing is run at Cluster in preparation for the next release of their iOS and Android …