bryanbartlett

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What The Future Of Advertising On Google Glass Might Look Like

Tech bloggers are almost panting with excitement. Ad agencies are "literally begging to get a pair." Google got so many submissions for the Glass Explorer program, in which early adopters could pay $1,500 for the chance to test out a pair, that it ended the submission period last Friday, earlier …

Beyond Retargeting: The Power Of Predictive Targeting

The rise of real-time bidding in recent years should come as no surprise to anyone familiar with the technology. Real-time bidding works because it …

AdWords

Dax Hamman: The death of ‘Set it and forget it’ | The Makegood

<i>Dax Hamman is the CRO of Chango, a search retargeting platform. Dax is a frequent writer for iMedia, the HuffPost and eConsultancy.</i><p>We’re living in …

Why retargeting is fundamentally broken

Prev.<p>[Title for Previous Page]<p>Next<p>[Title for Next Page]<p>April 05, 2013<p>VIEW SINGLE PAGE<p>Site retargeting is the most common use of real-time media …

A CMO’s Guide To Programmatic Marketing

You've likely heard the adage that data is the new oil.<p>In this metaphor, marketers play a crucial role in digging for and collecting data about …

The Rise Of Programmatic Marketing

There is a buzz afoot about the rise of programmatic media buying, or real-time bidding (RTB), but what is often overlooked is the broader -- and, in …

Advertising Industry

3 Real-Life 'Programmatic' Executions & What They Mean To You

Firstly, as a quick refresher, the terms ‘big data’ and ‘programmatic’ sound more complex than they are! In my last article, Why Do Big Data & …

Why Programmatic Marketing is the Future

Media fragmentation and the explosion of personalized media are cropping up so rapidly that it’s almost impossible for digital marketers to keep up. …

Comedy with Teeth

June 2013<p>Before I tell you the literally jaw-dropping story of my aunt's dentures and how they hijacked my brother's wedding day, I really ought to tell you about her parrot. This is The Comedy Issue after all, and there's something funny about that bird.<p>My aunt Rose* is birdlike herself—a kindly, …