Bruce W Young

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Why Do People Really Quit Their Jobs? Here's the Entire Reason, Summed Up in 5 Words

Wharton professor Adam Grant says that when people find this at work, it will not only improve their happiness, it will boost their and your company's productivity.<p>In the quest to crack the code on keeping employees happy and motivated, corporations the world over spend a chunk of wasted money on …

Richard Branson

Muse Auto smartens your car with Alexa

Alexa has quickly become one of the most popular digital assistants. In fact, IFTTT’s surveys show that out of all digital assistant users, 70% take advantage of Amazon’s voice service. Alexa is reaching all kinds of devices, and a new product attempts to bring it to your automobile.<p>Other featured …

Smart Homes

The Most Successful Brands Focus on Users — Not Buyers

What makes a brand successful in the digital age? A joint study by SAP, Siegel+Gale, and Shift Thinking suggests that digital brands don’t just do things differently; they also think differently. Where traditional brands focus on positioning their brands in the <i>minds</i> of their customers, digital …

Customer Experience

7 Social Media Trends to Watch and Capitalize On in 2018

The trend is your friend.Why? Because trends often become the norm, and getting in early allows you to harness its power without too much competition …

Marketing

The Art of Strategy is About Knowing When to Say No

When HubSpot was in its earliest stages, I used to say yes to almost anything: new features, new initiatives, new ideas. It empowered my team to move fast and get things done. I prided myself on being a “yes” man. We were working hard on getting product-market fit right, so anything we could do to …

Product Management

What to Do When You Are Ready to Scale

If you're ready to scale your business, you'd better also be ready to admit you can't do it all yourself. Here are some partnerships that can help take your business to the next level.<p>You may be among the 70 percent of startups that find scalability to be a struggle, especially when considering how …

XChange 2017: Traditional Sales Strategies Are 'Under Siege,' But Brand Evangelism Can Help The Channel

With digital marketing tools and a commitment to brand evangelism, solution providers can change how effective they are at finding and keeping …

Guy Kawasaki

How to Google-Proof Your Website

We all want the Google Juice. We’ve been told it’s the silver bullet to inbound marketing success. But we’re wrong. The only way to truly Google …

What Research Tells Us About How Women Are Treated at Work

We publish a lot of articles based on new research (you may have noticed). This year, some of our most viewed and shared stories were based on studies about women — and, more specifically, stories looking at differences in how men and women are treated, and behave, at work. I’ve summarized six …

Startup On A Tight Budget: 3 Marketing Hacks For Quick Wins

Contemporary startup ecosystem may seem like a “schizophrenic” jungle – overflowing with creative juices in one part, only to be bordered by …

Marketing

Women in the Workplace 2017

More companies are committing to gender equality. But progress will remain slow unless we confront blind spots on diversity—particularly regarding …

More than a feeling: Ten design practices to deliver business value

As design thinking nears its 50th birthday, many companies still struggle to realize value from design. Those that succeed often follow ten best …

How Google is powering the world’s AI

After helping to define the modern internet era with Search and Android, Google is already at the forefront of the next wave in computing research and development: AI. Many consider artificial intelligence and neural network computers to be the next step in computing, enabling new use cases and …

Computer Science

5 Marketing Success Metrics You Probably Aren't Measuring

These underused indicators of success will help you see where you stand in the competitive landscape.<p>Today's marketing landscape is more complicated and multifaceted than ever before: Marketers at multinational corporations and solopreneurs alike are left to balance the demands and differing …

Marketing

We Interviewed 57 Female CEOs to Find Out How More Women Can Get to the Top

Only 6.4% of Fortune 500 companies are run by female CEOs, and while there is incremental progress — there are 32 female CEOs this year, the highest percentage ever, compared with only 21 last year — the rate of change can feel excruciatingly slow.<p>But what if there were a way to make breakthrough …

Real talk: Your lube could be harming your body—how to find one that’s safe

Samantha Jones would be so proud of the progress women’s sexual and reproductive health has made in recent years: Non-toxic tampons have gone …

Menstruation

How to Write Product Descriptions That Sell

At one point or another, your company will need to craft product listings, and they need to be as persuasive as possible.<p>This story originally appeared on Bizness Apps<p>At one point or another, your company will need to craft product listings -- whether it’s for a menu, merchandise items or services. …

Google Spent 2 Years Studying 180 Teams. The Most Successful Ones Shared These 5 Traits

Insights from Google's new study could forever change how teams are assembled.<p>Over the years, Google has embarked on countless quests, collected endless amounts of data, and spent millions trying to better understand its people. One of the company's most interesting initiatives, Project Aristotle, …

New York Times

Top 5 Social Media Management & Analytics Tools of 2017

Post Views: 1,518<p>Social networking allows individuals, businesses and other organisations to interact with one another and build relationships and …

How Design Thinking Became a Buzzword at School

The trendy concept is in high demand among educators, but its specifics are vague.<p>At a recent teaching conference in Richmond, Virginia, a session on “design thinking” in education drew a capacity crowd. Two middle-school teachers demonstrated how they had used the concept to plan and execute an …

Design Thinking

Why smartwatches failed

Smartwatches failed as a product category because the main industry players made a huge mistake.<p>They started with consumer smartwatches and treated …

Smartwatches

How to Start Up Your Brand: Develop a Minimum Viable Brand

“Many startups get derailed because they don't get their brand right. They rush into the marketplace thinking that a creative name, cool logo, and …

Startups

In Weary Wisconsin Town, a Billionaire-Fueled Revival

BELOIT, Wis. — When Diane Hendricks sees something she doesn’t like here, she buys it.<p>A bankrupt country club. A half-empty mall. Abandoned buildings. The rusting foundry down by the river.<p>Beloit used to be a town that made papermaking machines and diesel engines. Ms. Hendricks thinks it can be a …

Charlie Sykes

Research: Writing a Business Plan Makes Your Startup More Likely to Succeed

When asked about an opponent’s plan for their impending fight, former world heavyweight champion Mike Tyson once said: “Everyone has a plan until they get punched in the mouth.”<p>It is a school of thought now fashionable in entrepreneurship circles. Advocates of “learning by doing” approaches such as …

How to turn marketing efficiency into growth

At Western Union, fueling growth starts with taking a hard look at how effective current marketing programs are. Chief Strategy, Product and …

The future of grocery--in store and online

As so much of everyday life moves to the Internet, including grocery shopping, grocers must find profitable ways to revive the in-store experience …

The Purpose Of A Brand Framework

Think about NASA. When I say NASA you might think exploration, innovation, ingenuity. NASA means something. It’s not just what NASA does that provides associations—it’s what NASA stands for, what it means. It meant something when we put a man on the moon. It meant something for people who had no …

Customer Experience

Innovating in a Highly Regulated Industry Like Health Care

When I was Chief Innovation Officer at Boston Children’s Hospital, I often felt that my title should have been Chief Innovation <i>Communication and Relations</i> Officer. In any firm, an innovation program cannot be effective without building bridges within the firm. But, in highly regulated industries, …

6 Digital Trends Business Owners Need To Be Paying Attention To Right Now

Digital marketing evolves every day, forcing all leaders to keep up or fall behind. Once well-known and popular brands like Sears, Sports Authority, and Blockbuster (remember them?) fizzled out because they either couldn’t or didn’t want to keep up with changes in marketing. No one expects to …

Public Relations