Brutal Pixie

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5 Strange Success Strategies

Sure, it's weird—but it just might work. Here are four more strange strategies that could lead to success:<p><b>Facebook Breaks for Everyone!</b> <br>Surfing the web during work hours increases productivity by 12 percent, according to research from Australia’s Melbourne University. Your brain needs frequent …

Navigating the ever-growing field of content strategy

As the importance of content has come to the fore of the design process, content strategists have gone from being peripheral members of UX teams to the pioneers of new approaches to digital thinking.<p>But with this progress has come an unchecked amount of hype around the discipline. Content strategy …

How Users Read on the Web

<b>Summary:</b> They don't. People rarely read Web pages word by word; instead, they scan the page, picking out individual words and sentences.<p>In research …

What's in a Story?

In 2006 and 2009, studies were published showing that fiction readers were more empathetic than their non-reading counterparts. In 2012, further …

Home Depot

The Positive Negative SEO Strategy

There’s a case study on Moz on how to get your site back following a link penalty. An SEO working on a clients site describes what happened when …

Strategy: A History by Lawrence Freedman – review

Lawrence Freedman's <i>Strategy</i> is clearly a bid for the high shelves, a kind of summation, almost an <i>apologia pro vita sua</i>, a reflection on a vocation. It is a behemoth of a book. The grand design seems to follow Clausewitz's dictum (is there a glimmer of humour here?) that the best strategy in war is …

Why 'Thought Diversity' Is The Future Of The Workplace

While we've long known that gender, race, and cultural diversity create better organizations, the newest workplace frontier is all about our minds. According to a recent study by consulting and professional services company Deloitte, cultivating "diversity of thought" at your business can boost …

Joe Wikert's Digital Content Strategies

I love the concept of reselling your digital assets. Bought a bunch of songs you no longer care for? Resell them. Ebooks you've read and have no use …

Get the Strategy You Need — Now

Two uncomfortable strategic truths face the vast majority of executives and companies – and probably you, too. First, you don’t have a powerful strategy. And second, you aren’t doing much about it.<p>Though both statements may sound extreme, they are the clear implication of new McKinsey research on …

The Ultimate Guide to the ROI of Content Marketing

From storytelling to customer engagement and moving prospects through your sales funnel, it's imperative that you develop a solid measurement …

Want To Be A More Productive and Effective Blogger? Here Are 15 Social Media Tools To Help #NMX

If you’re a blogger or a social media marketer, you”ll undoubtedly end up multitasking. Multitasking doesn’t usually work very well. We overwork. …

Bain & Company

Mastering the building blocks of strategy

Increase your likelihood of developing effective strategies through an approach that’s thorough, action-oriented, and comfortable with debate and …

Management

Glenn Murray on Using Wireframes for Copywriting

October 8, 2013 · Posted by in Case Studies and tagged Copywriting, Q&A, SEO · 8 Comments<p>Our latest Champion, <b>Glenn Murray</b>, is not a prototypical …

What Content Marketing Will Look Like in 2016: 40+ Predictions

It’s hard to believe that this marks the eighth year of our annual content marketing predictions. In some ways, we’ve come a long way; yet in others, …

Customers remember experiences, not content

Justin Pearse recently wrote a nice article on the state of digital content. He argues that content needs to be thoughtful, meaningful and well executed for it to be effective – it should be less about the brand, and more about the audience.<p>While his argument is absolutely correct, it pivots on the …

Sorry – the page you are looking for has been removed

This is because it was advertisement feature content that was published as part of a commercial deal and funded by an advertiser.<p>It is Guardian News and Media policy to take down paid-for content at the end of these deals.<p>Click here for more on our commercial content guidelines.<p>If you want to …

Your ad agency needs content strategists

Digital content is permeating more and more of our daily lives. Brands can 'broadcast' their content in a whole range of places – from apps and services like Spotify to in-store displays and metrolites.<p>For this reason, the content created by businesses is beginning to have a greater impact than …

Selling content strategy: the case for its importance to business success

<i>"Why does my business need a content strategy?"</i> Every content strategist, user experience designer and producer has come up against this question.<p>Even though content is better understood than ever before, businesses don't always have a clear idea of how it will help them to hit tangible, …

What role should data play in your content strategy?

Creativity is art; data is science. You're a bard or you're a boffin. You can't be both. Try to put creativity and data together and you'll get nothing more than painting by numbers, an imitation of originality.<p>I can't blame you if you think like that. It's the myth we've grown up with. But if …

Marissa Mayer's Awesome Content Strategy Fuels Yahoo! Optimism

<i>My new boss, Robertson Barrett, told me: "We want to be your playground." That phrase is catnip to a creative type like me!</i><p>At Yahoo! Sports NHL I …

How do you create USEFUL user personas? - Pybop: Exceptional Web Content | San Diego, CA

<i>Answer updated March 7, 2016</i><p>Creating in-depth user personas that truly represent your target audience is a science. It can take a lot of research, …

How Virgin used big data to inform its new content strategy

<b>Richard Branson’s Virgin empire incorporates a broad range of brands and companies that take in travel, TV, music and spaceships.</b><p>All these disparate …

Marketing

5 Must-Know Things About Content Strategists

Going way deeper than simply SEO.<p>If you’re not a change agent, don’t even consider becoming a content strategist.<p>When corporations hire a content strategist, they’re at least tacitly acknowledging the need to improve or reinvent critical Web business processes. Many companies have wasted big bucks …

5 Whys

<b>5 Whys</b> is an iterative interrogative technique used to explore the cause-and-effect relationships underlying a particular problem.[1] The primary …