Bruno Silverio

46 Added | 6 Magazines | 42 Likes | 43 Following | 16 Followers | @brunotheguru | digital marketing expert // senior marketing management consultancy // social media expert // team leader // enterpreneur

The Best Way to Build Links in 2018

What do you think: Is link building content marketing – or is content marketing link building?<p>I didn’t think there was any dispute about this, until I saw these results from a survey Moz did last year.<p>36% of respondents said the best name for link building is content marketing!<p>That wasn’t the only …

Internet Marketing

How to Become a LinkedIn Power User (Infographic)

How your profile can be the key to standing out in the crowd, and landing the job.<p>More than 70 percent of employers are using LinkedIn to recruit and hire new employees, so having an effective profile can be the difference between being the preferred candidate and getting beaten by the …

Infographics

Try this trick to go straight to sleep

Each time you choose to stay up a little longer bingeing that Netflix show, you’re beckoning death, slowly cutting off years from your life. This was …

Sleep

Google is sharing its management tools with the world

Speaking at his alma mater in January, Sundar Pichai, Google’s low-profile CEO, revealed his key to effective management: “Let others succeed.”<p>Enacting Pichai’s advice is easier said than done. But Google is sharing some tools that might help. Its Re:Work blog is offering a series of instructive …

Login

How to Find and Target Long-Tail SEO Keywords

The Best Kept SEO Secret: Long-Tail Keywords & How to Target Them<p>By: <b>Masha Maksimava</b><p>January 24th, 2017<p>The long-tail search phrases have always been a …

SEO

Marketing the TNW Way #18: Making the switch to HTTPS

<i>In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more. This time we’ll share this space with our awesome development team to share some insights into how</i> …

Web Analytics
Marketing

How Marketers Can Create Picture-Perfect Images for Social Media

There are two basic steps to boosting your marketing image -- finding images and then customizing them.<p>This story originally appeared on PR Newswire's Small Business PR Toolkit<p>Images are everything these days, and the saying that a picture is worth more than a thousand words is even more true …

Infographics

5 Social Media Tips You Aren't Using That Can Lead to More Distribution | Inc.com

Last week, my marketing team returned from HubSpot's annual INBOUND conference where they not only got to see Anna Kendrick, Trevor Noah, and Alec Baldwin, but they also got to learn more about content marketing (equally exciting, I know).<p>And one of the major content marketing trends we're paying …

Marketing

Google AdWords Quality Score Explained

Google AdWords Quality Score can make the difference between paying 75 cents a click or paying 1 dollar a click. It can determine whether your ad …

AdWords

The 7 Principles Of The Future Employee

It’s safe to say that the employee of tomorrow is not the same person as the employee of yesterday. The five trends shaping the future of work helped make sure of that fact. A few weeks ago I also shared another visual called The Evolution of the Employee which compares employees of the past and …

Designing The Perfect Ecommerce Website: 45 Stunning Examples To Inspire You

<i>If you can’t blow them away, you won’t get them to stay.</i>With 2015 expected to blast past last year’s record setting mark of $1.4 trillion in global …

UI Design

The complete guide to never quitting anything again

The truth is, most people can become good at almost anything.<p>However, most of us quit before we reach the finish line. Why?<p>Frustration and lack of persistency is one of the biggest reasons why we never master the skills we want to acquire; from learning a language, playing an instrument, or being a …

The 10 things in advertising you need to know today

<b>1. Publishers will now be able to make money from videos they post on Twitter.</b> The company will share the revenue it gains from adding pre-roll video ads in front of video clips, but didn't say what the split will be.<p><b>2. Apple has removed ad blocking apps from its App Store that block ads in other</b> …

Apps

3 Things Managers Should Be Doing Every Day

“When are we supposed to do all <i>that</i>?” That’s the question we constantly get from new managers, only weeks or months into their new positions, when we describe the three key activities they should be focusing on to be successful as leaders: building trust, building a team, and building a broader …

Leadership

Goldman Sachs: Online advertising is about to be 'fundamentally restructured' by Apple, Google, and Facebook

Goldman Sachs' analysts say in the report, which was emailed to clients, there are three main drivers behind the shift: The growth of mobile, user experience, and the rise of ad blocking.<p>What's most interesting about Goldman Sachs' "New Ads on the 'Block'" report isn't so much its findings on …

Digital Advertising

Study ranks world's most popular luxury hotel brands for 2015

Top story of 2015 originally published on September, 24 2015…<p><b>A new study by Luxury Branding, a London-based consultancy that specializes in the</b> …

7 Social Media Templates to Save You Hours of Work

Whether it’s your first time running social media for a company, or you’re just looking to boost your online profile, <b>social media templates will save</b> …

Social Media Marketing

20 Web Designs That Look Like Animated Infographics

Over the past year or two, we’ve seen the latest CSS and Javascript animation abilities being used to really enhance the experience of browsing a web …

Creating a Winning Social Media Marketing Strategy [Infographic]

Business Insider estimates that Americans spend more of their time on social media than any other online activity, including email. Because of this …

Marketing

25 Examples of Beautiful Web Typography | WebpageFX

Web fonts have given web designers greater options for web typography. For ideas and inspiration, check out these beautiful examples of web …

Web Design

Last Day: The Complete Web Developer Course with Rails Online Training Program - 92% Off!Whether you’re a complete beginner or have tinke…

Whether you’re a complete beginner or have tinkered around a bit with some code,The Complete Web Developer Course with Rails can turn you into a full-fledged, professional programmer in just 12 short weeks. With 160+ videos spanning more than 22 hours, you’ll learn all about popular languages such as HTML, CSS, Javascript, jQuery, Ruby on Rails and more! Start your programming career today for a mere $39 investment.<p>Watch more than 160 video courses in beautiful HD, as you prepare yourself for a …

Salesforce: McDonald’s has captured the future of marketing

No longer heavily reliant on traditional TV advertising, McDonalds has tuned into a more holistic digital strategy to capture the attention of the …

Marketing

Beauty, Utility, Ease: The 10 Commandments of User Interface Design (Infographic)

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Successful digital design extends beyond appearances into the ways in which a user interacts with your website or app -- how icons contribute to navigation, for instance, or the ways in which a site can scroll. But the field of user …

UI Design

The Ultimate Guide to 150+ Google Analytics Resources for 2015

Are you ready to get the most out of Google Analytics? If so, we’ve collected the ultimate guide to over 150 Google Analytics resources you can use, …

Analytics

Why Relationship Marketing Is the Key to Your Content

Content is king.You already knew that, though. If you’ve been in the content marketing industry for any amount of time, you’ve heard this …

Public Relations