Bruno Futre

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10 Mistakes to Avoid When Starting an Online Business

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Starting an online business begins with filling a need and building credibility, but the factors that go into making your online business a smashing success don’t stop there. While the barriers for setting up a company are low, the …

Franchise or Startup? You Decide.

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The U.S. economy is gaining steam, and while more people are heading back to work in a traditional employment setting, others have decided the timing is right to venture out into the world of small business ownership.<p>And why not?<p>Today, …

8 Successful Entrepreneurs Who Started Late in Life (Infographic) | Inc.com

The archetypal image of an entrepreneur just starting out is a bright-eyed, bushy-tailed millennial pitching a hot idea on Shark Tank.<p>Indeed, many of the icons of entrepreneurism, like Steve Jobs and Bill Gates, started their businesses when they were quite young.<p>Nowadays, however, millennials as a …

How Much Is A Social Media Influencer's Audience Really Worth?

Just how much is a social media influencer's audience worth?<p>According to Jason Stein, founder of Laundry Service and the second expert in our Digital …

Make Social Measurable: Best Practices and Metrics to Grow and Succeed [Infographic]

Your business is on social media, you have followers, and everything feels copacetic. Like all aspects of business, your social media efforts need to …

3 Ways to Build Your Brand Without Spending a Dime | Inc.com

Apple, Tesla, Duracell, and Kleenex have something in common: brand recognition. But what exactly does that <i>mean</i>? "Brand" is something we often associate with something popular, what the cool kids do/use/swear by, but that's not quite it. According to Nina Ojeda, CEO and founder of The Avenue West, …

Facebook Loses Lead in Latvia; Still No. 1 in 129 of 137 Countries

Facebook remained the dominant social network in 129 of the 137 countries analyzed by Vincos Blog, which also examined life without Facebook in 56 of …

What does social media marketing look like in 2015? (Infographic)

As climbing the organic search ladder becomes an increasingly difficult job for brands everywhere, the influence of social media in marketing gets …

Marketing

5 ways mobile has changed retail forever

Smartphones are transforming so many aspects of marketing. Brick and mortar retail is no exception. Many retailers started taking mobile seriously …

The 5 Most Common Mistakes in Social Media

"Social media just doesn't work for me." In the business world, this is a common complaint from CEO's and marketers. The fact of the matter is that …

15 Types of Photos You Can Tweet (Even if Your Product is Ugly)

It’s easy for brands like Sephora and Starbucks to tweet plenty of beautiful looking photos. After all, their products are beautiful! Who doesn’t …

Top Global E-Commerce Markets and Trends (Infographic)

Many consumers are switching to online shopping, or simply integrating the practice into their regular shopping by researching purchases online …

Instagram Filters Reveal Your Personality [INFOGRAPHIC]

Did you drop out of art school? Then you probably use the Brannan filter.<p>Is <i>The Royal Tenenbaums</i> your favorite movie? Your Instagram followers could …

5 "Smart" PPC Strategies That are Actually Dumb | SEJ

As digital marketers, we have the “pleasure” of being part of an ever-changing industry. Consider Google AdWords, which has changed drastically since …

The psychology of colours in marketing (Infographic)

Colour is an important digital marketing tool. Countless studies have found that particular colours have their own effects on consumers, with some …

8 Social Media Villains and How to Deal With Them [INFOGRAPHIC]

While freedom of speech is the hallmark of social, the freedom that comes with such anonymity can encourage users to say things they might not say in …

The Future of Content Marketing is Online Video

Cisco’s latest whitepaper on global internet provider traffic forecasts is the usual food for thought for content marketers. The company’s ongoing …

The Future of Shopping is Mobile (Infographic)

E-commerce and online shopping are already mainstays of the retail industry. Mobile devices have been a huge contributing factor in the continued …

Dos and don’ts for using Periscope and Meerkat

• Discounts of $50-$300 off on conferences, workshops, webinars and webcasts<br>• Exclusive and archived content on all four news sites - Ragan.com, …

Where the Digital Economy Is Moving the Fastest

Based on the research of the Fletcher School at Tufts University's Institute for Business in the Global Context and Planet eBiz.

Search Engine Ranking Factors 2015

Every two years, Moz surveys the opinions of dozens of the world's brightest search marketers and runs correlation studies to better understand the …

¿Qué es lo que hacen en las redes sociales los padres?

¿Para qué sirven las redes sociales? En un primer momento, el universo social media era visto como un lugar en el que se conectaban los más jóvenes y …

5 Social Media Mobile Apps That Make Your Life Easy

Social media marketing doesn’t always happen at your desk.<p>There are times when you want to update your status, send out a tweet or reply to a fan …

Marketing spend on social to rise from 11% to a quarter of budget - Social Marketing

According to a survey of CMOs by Duke University's Fuqua School of Business, marketers expect spending on social media to account for almost a …

15 apps for creating—and disseminating—killer content

To market an online business, you have to write compelling copy that engages readers and encourages them to buy.<p>Wouldn't it be great if you could …

Study: Most shoppers researching via mobile - Mobile Marketing

New data out from HookLogic and Market Tree identifies consumer behaviors across six key shopping categories including apparel, health and beauty and …

Why Instagram is a Ripe Opportunity for Brands (Infographic)

Many advertisers bemoan the loss of organic reach on Facebook, a problem some would argue is only getting worse over time. Other networks are …

Report: Ad Blocking Plugins Cost Advertisers $21.8 Billion This Year

The internet is seemingly saturated with advertising. There are pre-roll video ads before movie trailers, “One weird trick” ads next to an article, …

5 Tips for Improving Your Presence on LinkedIn [SlideShare]

LinkedIn is a network for showing off your career successes, rewards, and goals. Is your profile up-to-par? Learn the five things you should be doing.

Social Media Manager Responsibilities

Social Media Manager is like a Swiss army knife. I was thinking about what this person should do and the result is this list of 26 different …

Public Relations