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Final Frontier of Social Media Marketing: Employee Advocacy

Shares 1.0K<p>On January 1, 2014, in my 6 Social Media Trends to Watch Evolve in 2014” post, the first trend that I talked about in detail was that of</b> …

How L'Oréal uses social media to increase employee engagement

It makes sense, then, that higher employee engagement levels are going to result in workers being more motivated and productive, and also more likely …

Social Media

How to Improve the Visibility of Your LinkedIn Profile

Do you use LinkedIn to market yourself?<p>Want to make it easier for people to find you in Internet searches?<p>With a few tweaks, you can improve the …

7 Advanced LinkedIn Strategies for B2B Marketing

It hasn’t been too long ago that LinkedIn morphed from a teeny professional networking site to an enormous world force. Ever since its beginning, B2B …

Marketing

How to Publish on LinkedIn Pulse: A Beginner's Guide

9 Ways to Advertise on LinkedIn

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>In his book</i> Ultimate Guide to LinkedIn for Business<i>, search engine optimization and online marketing expert consultant Ted Prodromou explains how you can use LinkedIn to quickly engage with ideal customers, partners, and employees,</i> …

Infographics

LinkedIn Tips: 5 Big Mistakes You Must Stop Doing On LinkedIn

So you’ve created a profile on LinkedIn.<p>Then you copied the “About Us” from your website and uploaded your logo. And you think you are ready to start …

Social Media

5 Steps To Sniffing Out A Fraud On LinkedIn

Do you often get LinkedIn connection requests from complete strangers?Does your spidey-sense ever start to tingle when you see a strange profile on …

How to remove unwanted LinkedIn connections

The individuals you connect with on LinkedIn directly influence your experience on the site, and those connections can affect the respect you receive …

LinkedIn Partners With Marketo to Deliver Lead Nurturing Solution

Perhaps one of the most difficult parts of the B2B marketer’s job is identifying and nurturing professional prospects in the hopes of turning them …

Marketing

Devising Your LinkedIn Marketing Strategy

LinkedIn is a very niche social network. In fact, even calling it a <i>social</i> network doesn’t feel quite right. It’s a <i>professional</i> network, and it always …

Social Media

How self-publishing on LinkedIn can elevate your professional profile

It’s no secret that social media and online profiles have changed the rules of the job search game in more ways than one.<p>Data shows that 73% of …

This Week in Content Marketing: LinkedIn Moves for Content Dominance

<i>PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both</i> <i>iTunes</i> <i>and</i> <i>Stitcher</i><i>.</i><p>In this week’s episode, Robert and I discuss …

Is LinkedIn Trying to Catch You Lying on Your Resume? Maybe.

This story originally appeared on Fortune Magazine<p>LinkedIn may be on a mission to clean its professional network of fibs and incorrect facts, at least according to a new patent application the company filed Tuesday.<p>The filing is for a fact-checking system that would catch inaccuracies that users …

U.S. Patent and Trademark Office

How to Maximize Your LinkedIn Profile to Find Potential Customers

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>In his book</i> Success Secrets of the Online Marketing Superstars<i>, Mitch Myerson introduces you to 22 innovators who have redefined the developing landscape of online marketing. Learn how to master proven strategies, avoid costly mistakes</i> …

AdWords

7 Social Media Marketing Mistakes to Avoid With LinkedIn

With over 329 million members, LinkedIn can provide invaluable networking opportunities for professional services firms. Since it is a social network …

Social Media Marketing

6 Tips for Finding the Right Prospects and Getting in Front of Them

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Being able to quickly get in front of the right people is an important skill. Seeking introductions has evolved to be leaner, but people’s attention is ever more scarce.<p>Gone are the days of lengthy emails, as Twitter has forced us to fit …

Social Media

The Real Reasons LinkedIn Acquired Lynda

(SPOILER ALERT: LinkedIn will likely make billions of dollars from the Lynda acquisition)<p>LinkedIn acquired Lynda last week for $1.5 billion and it …

LinkedIn for Business: The Ultimate Marketing Guide

April 16, 2018<p>Share<p>With 546 million users, LinkedIn is all about building networks and connections. It’s not only about who you know, but about who …

LinkedIn Raises Its Game In Social Media With Elevate, An App To Suggest And Share Stories

LinkedIn, the social platform with 350 million users where people network for business deals, new jobs, news, and soon to learn a thing or two, is now tapping another business area: social media management.<p>Today, the company is taking the wraps off Elevate, a paid mobile and desktop app that …

17 LinkedIn Ninja Tricks Experts Haven’t Taught You Yet [2017 Edition]

Have you ever wondered if you’re missing some of the functions within LinkedIn that may help you with your business?It’s hard to keep up with all of …

Social Media

This Is How LinkedIn Is Taking Over the World

In just over 10 years, LinkedIn has accomplished some tremendous things. But it looks like it's just getting started.<p>In 2011, I started working for myself after leaving my job of 13 years. I knew how important it would be to leverage my contacts. I also knew my network needed to grow--fast.<p>It …

Can LinkedIn Groups be Saved? 7 Things LinkedIn can Do

Can LinkedIn groups be saved? Maybe. Much of that will depend on group managers and individual members - and I'll share suggestions for each in …

10 Ways To Become A LinkedIn All-Star

Are you challenged at work? Do you regret career decisions? Are you happy? If the answer to the questions leads to a negative feeling, it is time to …

How to Use LinkedIn Premium For Your Business | SEJ

LinkedIn-especially Premium-can offer numerous benefits to both individuals and companies. From looking up networking connections to posting jobs, …

7 Ways to SEO Your LinkedIn Account

SEO is not just for websites.<p>LinkedIn is slowly introducing more and more options that can be optimized and help users improve their profiles for LinkedIn search. The site will even tell you, with its new How You Rank feature, the percentile you're in when it comes to views in your industry. This …

LinkedIn

How to Use LinkedIn Analytics to Boost Your Marketing Efforts

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>In his book</i> Ultimate Guide to LinkedIn for Business<i>, search engine optimization and online marketing expert consultant Ted Prodromou explains how you can use LinkedIn to quickly engage with ideal customers, partners, and employees,</i> …

Google Search

Win The Talent War By Getting All Your People Using LinkedIn

The 2013 Edelman trust barometer revealed that “66% of people trust a company’s employees on internal programs, benefits and working conditions [more] than any other stakeholder.” Your employees are vital to successful employer branding. Not only are they critical to inspiring candidates to join …

How to Create a LinkedIn Cover Photo Using Canva

LinkedInHow to Create a LinkedIn Cover Photo Using Canva<i>Adapted from "The Ultimate Guide to the Perfect LinkedIn Profile."</i>In July of 2014, LinkedIn …

Infographics