Brock DeRaps

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Why Sex and Violence Don’t Sell

Early on in the AMC series “Mad Men,” a young, ambitious Peggy Olson defends her ad idea to Don Draper, assuring him, “Sex sells.” He barely hides his disappointment before brushing this aside, “Says who? Just so you know, the people who talk that way think that monkeys can do this.”<p>Don was on to …

Games Can Make You a Better Strategist

Play has long infused the language of business: we talk of players, moves, end games, play books and so on. And now we hear often about the “gamification” of work—using elements of competition, feedback and point scoring to better engage employees and even track performance. Even so, actual games …

When It's Ok To Cheat And 7 Other Secrets From Entrepreneurs

As the new Executive Director of Tech Wildcatters, one of my new favorite things is to review the applications coming in for our next class. I’m not kidding. If you’re even five minutes late to a meeting with me, you’re going to roll up on me deep in my laptop taking that brief chance to search …

Starbucks has decades of growth ahead

Over the past two decades, Starbucks Corporation (SBUX) has become almost synonymous with coffee. Today, Starbucks operates more than 20,000 stores across dozens of countries.<p>Considering how large Starbucks has become, it might seem that the company's rapid growth can't continue much longer. …

The Terrifying Takata Airbag Recall Just Got Much Worse

The federal government announced Tuesday that it was calling for a nationwide recall of millions of cars due to potentially faulty airbags produced by auto parts giant Takata corporation.<p>As many as 16.8 million cars around the world are reportedly affected by the recall.<p>The National Highway Traffic …