The consumer markets for green personal care products have been expanding rapidly in the past decade and so are the greenwashing practices of the …
BRN Focus | The temptation to green wash
Greenwashing, also called "green sheen", is a form of marketing spin in which green PR and green marketing are deceptively used to persuade the public that an organization's products, aims and policies are environmentally friendly.
Photo: www.greenbiz.com
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ICYMI Collie ESG's Bob Collie joined #BRNAM this morning to discuss the temptation to greenwash. Visit www.broadcastretirementnetwork.com for the full interview.
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