Britt Logan

6 Flips | 1 Magazine | @brittelogan | Keep up with Britt Logan on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Britt Logan”

Ted Rubin: Why 'Return On Relationship' Makes Marketing Dollars (And Social Media Sense)

In January of this year, my collaborator Tom Lowery read an article about Ted Rubin, one of the “big fish” in the murky social media marketing pond. (Tom notes that some of those fish are flakier than others–nice one, Tom!)<p>Rubin is Chief Social Marketing Officer of Collective Bias, a Social Shopper …

The Perils of Being a Social Media Holdout

There are conversations taking place about your company or brand 24 hours a day, seven days a week in social media. Are you a part of these conversations? Or are you hoping that if you don’t hear them, they don’t exist?<p>Social media offers a variety of opportunities for brands to understand and …

Made in America 2.0: behind Google and Apple's sudden patriotism

Tech giants are making innovative electronics in the US again, but why?<p>The Moto X is on its way. The long-anticipated Android phone — expected to be the first truly Google-influenced product from Motorola since Google acquired the company back in 2012 — is due to be unveiled in New York City on …

Are You Really A Ninja? How To Rock Your Twitter Bio As Hard As Hillary Clinton

The FLOTUS, dog owner, hair icon, pantsuit aficionado, glass ceiling cracker, and TBD-er won the Internet the day she joined the tweeting masses. You can, too, by mastering an increasingly important tool, without making a tool of yourself.<p><i>Evil Internet nerd. Travel lover. Extreme organizer.</i> …