brightcite

32 Flips | 2 Magazines | 1 Like | 7 Following | 3 Followers | @brightcite | Keep up with brightcite on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “brightcite”

The AHA moment - How We Avoided Losing Visitors After The First Visit

How do you get users to fall in love with your product on their first visit? How you do avoid losing visitors on their first visit? Short answer.. …

Startup Marketing eBook

The Best Startup Marketing eBook with a 100 Proven Tactics to Grow Your Business from Marketing Expert Sujan Patel Content Mastermind Rob …

Marketing

The striking parallels between marketing automation and software engineering

<i>Marketing automation may be all the rage with the best of today’s tech-savvy marketers, but fundamentally it’s just another software engineering</i> …

Marketing

How we built out our onboarding email flow to drive active users

engagement marketing in practice<p>January 16, 2015<p>How we Activate New Users with Email<p>Onboarding new users. It's a big deal. But it's not just an …

How to Make Your Confirmation Emails Not Suck (and Make Money)

Confirmation emails may be the least developed customer touchpoint. These standard, expected emails are often as delightful as your typical in-store …

Powerful Must-Have Tools for Every WordPress Developer

While developing for WordPress we frequently get into situations that call for specialized plugins and tools to make our lives easier. Importing test …

How to Quickly Convert Trial Users Into Paying Customers

Want to know the secret to converting trial users to paid customers? I’ll answer it in one word: communication.<br>It’s not enough to have a robust …

Top 41 Tools for Startups #SaaS #Cloud and More

<i>On 01.27.14, In Cloud Computing, by Andy Lurie</i><p>Today’s start-ups have a big advantage over those from just a decade ago — the availability of a …

SaaS: Challenges in Creating an Effective Product Onboarding

Having a ‘solid’ <b>user onboarding experience on a SaaS product</b> is particularly important. First because most SaaS users try a new software in the hope …

Lifecycle Messaging

I recently blogged about the importance of conducting a cohort analysis to track user retention. A good cohort analysis helps you understand how many …

How To: Setup WordPress Blog for Google Love - SEO Tips & Advice

Why Use WordPress? A Deep Dive Into 10 Good Reasons

If you find yourself wondering, “Why use WordPress?” you’ve come to the right place. Pondering this question means you’ve at least researched …

Project Management

40 of the Best WordPress App Themes for Verticals and Niches

WordPress

Retention is King (Guest Post)

<i>This is a guest post by a friend of mine on retention. Jamie Quint is Managing Partner of Quint Growth, a full-service growth consultancy that works</i> …

The Art of the Welcome Email: 3 Examples to Improve Your Onboarding Process

A strong welcome email will get subscribers, free trialers and new customers excited about your product or service. Here's how to get it right.

Customers

7 Killer Examples of Onboarding Emails - Betaout Learning Center

Onboarding emails are a crucial part of every email campaign. Once a new user signs up, he might or might not trial run your app/service at all, …

Search vs. discovery | Seth's Blog

They're not the same, in fact, they couldn't be much more different.<p><b>Search</b> is what we call the action of knowing what you want and questing until you …

How To Start Your WordPress Blog In 10 Minutes: The Beginner's Guide

What should I blog about?<p>You can find the perfect blog topic for you by interlinking your passion and personality with the demand from the market.<p>Are …

WordPress + MailChimp: Going Beyond Subscribe Forms

Over 5 million users rely on MailChimp to deliver their email marketing campaigns and undoubtedly that number includes a good many WordPress users. …

Productivity Hacks for WordPress Bloggers - PenguinWP

Re-use old posts as templates with Duplicate Post<p>Save time by starting with new post drafts that are copies of old ones for similar content with …

UX Flows: How to Turn Onboarding into an Amazing First Date with Your User

Ok. So you’ve figured out how to get users signed up. Now how do you get them oriented and on the road to being a power user? You have a chance to …

The Future of API Design: The Orchestration Layer

<i>Daniel Jacobson (Twitter | LinkedIn), is currently director of engineering for the Netflix API. Prior to Netflix, Daniel ran application development for NPR where, among other things, he created the NPR API. He is also the co-author of APIs: A Strategy Guide.</i><p>The digital world is expanding at an …

New Research: Rituals Make Us Value Things More

Rituals in the workplace can reinforce the behaviors we want, create focus and a sense of belonging, and make change stick. I have gone on and on in the past about the benefits of established rituals and routines for personal productivity – how they capitalize on our brains’ ability to direct our …

Resources - Good People, Recommended Companies, Useful Tools, Worthwhile Books, and more | SparkToro

I’m often asked for my suggestions on a variety of topics around marketing, software, people, service providers, SEO, startups and more. The …

WordPress for Web App Development: Rethinking Architecture

In this series, we're in the process of talking about how we can build web applications using WordPress. And though this isn't a technical series in …

How to Monitor User Activity in WordPress with Simple History

Running a multi-author blog comes with its own unique challenges such as stopping spam registrations, managing editorial workflow, etc. One solution …

Web Design

Evaluating Plugin Weight and Performance

I was recently asked how I judge the performance and relative “weight” of plugins when I am testing them for Tidy Repo. I wish I had a one stop …

Best Directory Themes for WordPress

If your goal is to build a business directory, classified website, shop directory, or service listing site, chances are you’ll find something very …

12+ WordPress Multisite Enhancements in One Free Plugin

German WordPress developer Frank Bültge has spent many long hours creating a plugin that encapsulates more than a dozen enhancements often requested …