Future of Marketing on Flipboard

By Brian Bowman | Online Marketing, Mobile & Social Advertising, Performance Media Buying, Mobile Apps and Wearables.

Only one company has a chance to end Facebook’s dominance over news apps

When it comes to the most basic form of news delivery, facts keep piling up in a way that makes native apps seem more and more questionable. Here is why it’s worth considering a move back to mobile sites or web apps…

One of the most shared statistics on mobile use is this one: Applications account …

Facebook

Why Can't Facebook's App Install Ads Get Any Respect?

Facebook has engineered a massive success in mobile advertising, from nothing less than three years ago to $2.5 billion in the fourth quarter of 2014 alone. But there’s a dirty little secret in that success–or at least Facebook makes it sound that way, since it doesn’t want to talk much about …

Advertising

Disney’s $1 Billion Bet on a Magical Wristband

If you want to imagine how the world will look in just a few years, once our cell phones become the keepers of both our money and identity, skip …

Walt Disney Company

Mobile Ad World Braces for Facebook’s Move Into Measurement

Facebook next week is expected to announce a tool to help mobile app developers measure whether an ad caused people to download an app, a move …

Facebook

Apple Plans Web TV Service in Fall

Apple Inc.’s lofty plans to build an online television service are coming into sharper focus.

The technology giant is in talks with programmers to offer a slimmed-down bundle of TV networks this fall, according to people familiar with the matter. The service would have about 25 channels, anchored by …

TV

Highfive Raises $32 Million To Bring Cheap Video To Conference Rooms Worldwide

Companies like Slack and Zenefits are known for how they’re changing the way we work, from reducing work email clutter to making it easier for human resources at small businesses to buy insurance for their employees.

Inside those companies, they’re using a new kind of video tool to be more …

Marc Benioff

Facebook Brings New Partners Into Its Ad Network of the Future

Facebook is opening its ad tech to more agencies and brands after making a round of new deals with big holding companies and advertising software …

Facebook

How to Use Facebook Power Editor: A Complete Guide

Would you like more precise control of your Facebook ads?

Want access to advanced Facebook features not available in the Facebook Ads Manager?

Power …

Facebook

Do you use Gmail and Dropbox? Get this free, new extension

Even though I’m a Chromebook user with 1 TB of free Google Drive storage, I have multiple cloud storage accounts. That’s mainly for redundancy, but of course it can add complexity: Sometimes I’m not sure which cloud provider has what files or I have to open multiple tabs to get at a file I want to …

Gmail

Flipboard swims against the tide by launching a website

If there’s one word that sums up where most media entities are focused for the future, it’s “mobile” — almost every news service and website is looking to mobile because that’s where the younger users are, and therefore that’s where the growth is. In fact, NowThis just finished getting rid of its …

Personalized News

Microsoft's HoloLens explained: How it works and why it's different

Has Microsoft suddenly pushed us into the age of "Star Trek" and "Minority Report"? For those confused about what's actually going on with the …

Microsoft

What Do UK Millennials Think of Mobile Ads?

UK millennials open to interacting with mobile TV ads to get rewards

February 4, 2015 | Advertising & Marketing | Demographics | Media Buying | …

GoPro gets closer to becoming a media company with its new Roku channel

GoPro continued its march toward its goal of becoming a media company on Feb. 5, with the announcement of its new channel on the streaming media player Roku, which will launch in the spring.

The channel will host a combination of original GoPro-produced and user-submitted content. The content won’t …

GoPro

Report: You will start seeing more tweets in your Google searches

Google and Twitter have rekindled their friendship, according to a new report out from Bloomberg. Twitter will grant access to its tweets to Google, which will start displaying them in search results. Bloomberg says we can expect to see this happen in the first half of 2015.

Previously, Google would …

Paid Online Advertising Beyond Google AdWords

When many people think of paid advertising or Pay Per Click (PPC) marketing they automatically think of Google AdWords, and for good reason. Google …

Google

Twitter says its promoted tweets will now appear on third-party mobile apps, websites

The first partners under Twitter's new advertising distribution program are newsreader app Flipboard and Yahoo Japan.

5 Major Evolutions in Social Advertising from 2014

2014 was the year that organizations embraced social advertising as a significant marketing channel, alongside other major channels like TV and …

Advertising

More Compelling Reasons to Use Facebook Ads

With 86% of adults using the internet and 77% of them on Facebook, Facebook is quickly becoming an important place to spend advertising dollars. Over …

Facebook

Twitter launches new advertising tool for small businesses

Twitter is making it easier than ever for small businesses to advertise on its platform.

The company introduced quick promote Wednesday, a new advertising feature that allows businesses to promote tweets directly from their analytics dashboard.

Promoted tweets, which are normal tweets advertisers pay …

Twitter

WhatsApp: the secret weapon for small businesses

Why WhatsApp could do more for your business than Facebook or Twitter

WhatsApp, the social messaging service acquired by Facebook for $19bn last year, is arguably the world’s fastest-growing communication app.

It has more than 700m monthly active users and carries 30bn messages per day, double …

Small Business Marketing

Facebook May Be Getting Rid Of FBX, Social Media's First Ad Exchange

Facebook seems ready to kill off FBX, the ad exchange it launched back in 2012. In recent months it has become less and less of a priority for the company, and now it seems the market's shift to mobile is hammering the final nail in FBX’s coffin.

David Fischer, Facebook's vice president of …

Facebook

Twitter Adds Mobile Video Capability, Private Group Messaging

Twitter users are now able to send messages to a select group of people, and create video content directly within the platform, moves that will …

Twitter

Android Game Apps Are Becoming As Profitable As Those On The iPhone

The iPhone has always been, the consensus goes, the rich man's phone. iOS customers earn more than Android users. They spend more on apps and on in-app purchases. And advertising rates are higher.

But new figures show that this prevailing wisdom is no longer always the case: In some categories, …

iPhone

Facebook's mobile assault continues: 69% of ad revenue, 1.19 billion users in Q4 2014

Daniel Bader

January 28, 2015 4:57pm

Facebook announced its Q4 2014 earnings today, and its mobile assault continues. The company posted EPS of $0.54 …

Facebook

While you weren’t looking, Facebook took mobile over

While you were away, Facebook took over mobile. Without you scorning them at every turn (I’m guilty, too), Facebook quietly moved the pieces on the …

Facebook

Mobile Ads Propel Facebook To Another Record Quarter

The mobile era continues to be good for Facebook .

The company said Wednesday that its revenue for the fourth quarter rose 49% to $3.85 billion, from $2.59 billion in the same quarter a year earlier. Adjusted income rose to 54 cents a share, up from 32 cents a year earlier.

The results handily beat …

Facebook

The evolution of online advertising

An investor's guide to the online advertising industry (Part 1 of 14)

Online advertising

Online advertising, also known as Internet advertising or …

Does Your Agency Suck? Here’s How To Know for Sure.

Does Your Agency Suck? Here’s How To Know for Sure.

Are you confident your current ad agency or in-house marketing team is maximizing the efficiency …

Researchers can profile Facebook users to a 'T' with just their likes

Remember the time you liked a beer pong video on Facebook and thought nothing more of it? That may have said more about you than your friends and family ever knew, according to researchers at Cambridge and Stanford. They created a computer program that sifted through the Facebook likes of over …