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When it comes to the most basic form of news delivery, facts keep piling up in a way that makes native apps seem more and more questionable. Here is why it’s worth considering a move back to mobile sites or web apps…
One of the most shared statistics on mobile use is this one: Applications account …Facebook
If you want to imagine how the world will look in just a few years, once our cell phones become the keepers of both our money and identity, skip …John Lasseter
Facebook next week is expected to announce a tool to help mobile app developers measure whether an ad caused people to download an app, a move …
In talks with programmers to offer a slimmed-down bundle of about 25 channels
Apple Inc.’s lofty plans to build an online television service are coming into sharper focus.
The technology giant is in talks with programmers to offer a slimmed-down bundle of TV networks this fall, according to people …Dow Jones
Facebook is opening its ad tech to more agencies and brands after making a round of new deals with big holding companies and advertising software …Facebook
Would you like more precise control of your Facebook ads?
Want access to advanced Facebook features not available in the Facebook Ads Manager?
Even though I’m a Chromebook user with 1 TB of free Google Drive storage, I have multiple cloud storage accounts. That’s mainly for redundancy, but …Google
If there’s one word that sums up where most media entities are focused for the future, it’s “mobile” — almost every news service and website is …Personalized News
Has Microsoft suddenly pushed us into the age of "Star Trek" and "Minority Report"? For those confused about what's actually going on with the …
Ad recall among UK millennials is decent, based on December 2014 research conducted by Global Market Insite for the Mobile Marketing Association …Advertising
GoPro continued its march toward its goal of becoming a media company on Feb. 5, with the announcement of its new channel on the streaming media player Roku, which will launch in the spring.
The channel will host a combination of original GoPro-produced and user-submitted content. The content won’t …GoPro
Google and Twitter have rekindled their friendship, according to a new report out from Bloomberg. Twitter will grant access to its tweets to Google, …Google
When many people think of paid advertising or Pay Per Click (PPC) marketing they automatically think of Google AdWords, and for good reason. Google …Google
The first partners under Twitter's new advertising distribution program are newsreader app Flipboard and Yahoo Japan.
2014 was the year that organizations embraced social advertising as a significant marketing channel, alongside other major channels like TV and …Advertising
With 86% of adults using the internet and 77% of them on Facebook, Facebook is quickly becoming an important place to spend advertising dollars. Over …Facebook
Twitter is making it easier than ever for small businesses to advertise on its platform.
The company introduced quick promote Wednesday, a new advertising feature that allows businesses to promote tweets directly from their analytics dashboard.
Promoted tweets, which are normal tweets advertisers pay …Twitter
Why WhatsApp could do more for your business than Facebook or Twitter
WhatsApp, the social messaging service acquired by Facebook for $19bn last year, is arguably the world’s fastest-growing communication app.
It has more than 700m monthly active users and carries 30bn messages per day, double …WhatsApp
Facebook seems ready to kill off FBX, the ad exchange it launched back in 2012. In recent months it has become less and less of a priority for the company, and now it seems the market's shift to mobile is hammering the final nail in FBX’s coffin.
David Fischer, Facebook's vice president of …Facebook
The iPhone has always been, the consensus goes, the rich man's phone. iOS customers earn more than Android users. They spend more on apps and on in-app purchases. And advertising rates are higher.
But new figures show that this prevailing wisdom is no longer always the case: In some categories, …iPhone
January 28, 2015 4:57pm
Facebook announced its Q4 2014 earnings today, and its mobile assault continues. The company posted EPS of $0.54 …Facebook
While you were away, Facebook took over mobile. Without you scorning them at every turn (I’m guilty, too), Facebook quietly moved the pieces on the …Mobile Advertising
An investor's guide to the online advertising industry (Part 1 of 14)
Online advertising, also known as Internet advertising or …
Does Your Agency Suck? Here’s How To Know for Sure.
Are you confident your current ad agency or in-house marketing team is maximizing the efficiency …Advertising
Remember the time you liked a beer pong video on Facebook and thought nothing more of it? That may have said more about you than your friends and family ever knew, according to researchers at Cambridge and Stanford. They created a computer program that sifted through the Facebook likes of over …
Facebook and Twitter's Native Video Plans Are About to Transform Content Marketing in a Big Way — The Content Strategist
Digital video is going native, and it’s important we all pay attention to the details.
While YouTube has long been king of the online video space, …Facebook
In 2015 software as a service (or SaaS) ecommerce platforms will increase the number of ecommerce shops online.
This increase in merchants will lead …
Mobile marketing automation is poised to double in size in 2015 — or even triple — according to a new report on VB Insight.
Currently, MMA is only about 1.5 percent penetrated.
Big apps like Subway Surfer and Plants vs. Zombies use MMA to boost monetization, and major brands like …Marketing Automation