Brian Bowman

1 Magazine | 1,789 Articles | 7,755 Followers | 1 Like | @bribow67 | CEO ConsumerAcquisition.com

Facebook helps you find highly-rated local businesses

The social network takes on Angie's List, Yelp and others.<p>Facebook is putting those business ratings you've been entering on its Pages to work. With a new Professional Services portal, the social network lets you search for the highest-rated businesses if your area in a variety of categories. When …

DANNY SULLIVAN: What's going on with Google's money-gushing search business?

On Wednesday, Marketing Land founding editor Danny Sullivan gave an in-depth presentation at Business Insider's IGNITION conference about what's going on with Google's search business — both what we know and what we don't.<p>Here's the full presentation he gave discussing his thoughts on the company's …

Google

Facebook is the Mobile App Advertising Paradise

Supercharge your mobile advertising by leveraging Facebook’s massive mobile user base of monthly active users and being mindful about when to run app …

Facebook

MARK MAHANEY: How Facebook is taking over the world

On Wednesday, RBC Capital Markets analyst Mark Mahaney gave an in-depth presentation at Business Insider's IGNITION conference on Facebook's biggest opportunities looking to the future.<p>Here's the full presentation he gave outlining his predictions for what's next for the social network.

Twitter looks to make money from ads aimed at logged-out users

(Reuters) - Twitter Inc said it was testing a feature to show advertisements to people who read tweets without logging in, as it tries to make good on its long-time ambition to monetize non-active users.<p>The company said the feature will help it cash in on an additional half a billion people each …

Twitter stock flying after it gives its ad business a boost

Twitter just announced a major move to boost its ads business: It's starting to show "promoted tweets" to people without active accounts.<p>That means that when a person who is not logged in to a Twitter account finds a tweet through Google search or by clicking through an embed link in an article, …

Social Media

Facebook Messenger for Business for a better Customer Support

Managing a Facebook Page is a crucial social strategy for many business owners today, and now Facebook wants to make it easier to interact with customers right from their own websites. An update to the Page Plug-in lets businesses add a message box and event information to their page.<p>The new …

Facebook

Google Brings Its App Streaming Technology To Mobile Ads

Last month, Google introduced a new way for web searchers to find the information they want – even when that content was locked inside a mobile application. The search engine would return results for in-app content, and offer you the ability to “stream” the app from the web to your phone, if you …

Google

Android Fragmentation Visualized

This one data visualization can demonstrate why mobile responsive web design is important: Android Fragmentation Visualized. OpenSource published a …

Android News

Why Mobile Marketing Should Be The Focus For 2016

Mobile Marketing. This is the future. The face of marketing is shifting to mobile and if you want to stay competitive, then you must adapt to the …

Mobile

Facebook Is Expanding Live Streaming To All Users

Previously reserved for celebrities and other notable users, Facebook's live videos are now coming to your news feed.<p>When Facebook introduced live video capabilities earlier this year, it was exclusively for celebrities and other elite users. The feature was tacked onto the Facebook Mentions app, …

Facebook Adds Multiple Matching Options for Custom Audiences

Facebook has added real-time matching across multiple data types to its custom audiences ad-targeting tool.<p>The social network said in a Facebook …

Facebook

Top myths mobile startups tell themselves about user acquisition

So you’ve put in all the hard work. The long hours of development, testing, and planning your app’s launch are all behind you. Or maybe you’ve finally received seed funding or possibly just had a really successful Series A round. Congratulations! This is the time to start thinking about ramping up …

Startups

Thanks, Google: Mobile user acquisition just got a lot more interesting | VentureBeat | Mobile

Mobile marketers and publishers might have a lot of reasons to thank Google in the coming months. Millions of them, in fact, and possibly even billions.<p>As VentureBeat reported this morning, Google unveiled new technology this morning that not only indexes in-app content — which Google has been …

Google

4 Hot Mobile Marketing Trends to Watch in 2016

Few things have had such a profound effect on the way we live, work, play and socialize as mobile devices. From sending emails and texts to …

Mobile

Here's what it costs to crack the top 25 mobile apps around the world | GamesBeat | Games

It can cost $200,000 in advertising expenses to push an app into the top 25 ranks in the U.S., according to data from mobile marketing firm Fiksu.<p>Fiksu analyzed what it costs to reach the top ranks in the iOS app store around the world. While the U.S. is the most expensive, it costs only $15,000 to …

Mobile Advertising

Google Play Store publishes lists of the best apps and best games of 2015

Let the year-end roundups begin. Google is fully on board with this phenomenon, back again with the annual list of the best apps and games for the …

Facebook Starts Opening Live Video Broadcasting To All, Launches Photo+Video Collages

After letting just celebrities and journalists on its Periscope competitor for a few months, Facebook today began testing its Live streaming video broadcasting feature with average users on iOS in the U.S. What’s different from Periscope is that only close friends will receive notifications about …

Facebook

Apple TV Is The Latest Step In The Disintermediation Of Media

The trend toward direct connections between video content creators and their audiences is well underway, but the new Apple TV could finally push that trend into the living room. Although direct-to-viewer relationships are the norm on the web, most premium TV content in the living room still passes …

TV

Only one company has a chance to end Facebook’s dominance over news apps — Quartz

<i>When it comes to the most basic form of news delivery, facts keep piling up in a way that makes native apps seem more and more questionable. Here is why it’s worth considering a move back to mobile sites or web apps…</i><p>One of the most shared statistics on mobile use is this one: Applications account …

Facebook

Why Can't Facebook's App Install Ads Get Any Respect?

Facebook has engineered a massive success in mobile advertising, from nothing less than three years ago to $2.5 billion in the fourth quarter of 2014 alone. But there’s a dirty little secret in that success–or at least Facebook makes it sound that way, since it doesn’t want to talk much about …

Advertising

Disney’s $1 Billion Bet on a Magical Wristband

If you want to imagine how the world will look in just a few years, once our cell phones become the keepers of both our money and identity, skip …

John Lasseter

Mobile Ad World Braces for Facebook’s Move Into Measurement

Facebook next week is expected to announce a tool to help mobile app developers measure whether an ad caused people to download an app, a move …

Apple Plans Web TV Service in Fall

In talks with programmers to offer a slimmed-down bundle of about 25 channels<p>Apple Inc.’s lofty plans to build an online television service are coming into sharper focus.<p>The technology giant is in talks with programmers to offer a slimmed-down bundle of TV networks this fall, according to people …

IPTV

Highfive Raises $32 Million To Bring Cheap Video To Conference Rooms Worldwide

Companies like Slack and Zenefits are known for how they’re changing the way we work, from reducing work email clutter to making it easier for human resources at small businesses to buy insurance for their employees.<p>Inside those companies, they’re using a new kind of video tool to be more …

Ben Horowitz

Facebook Brings New Partners Into Its Ad Network of the Future

Facebook is opening its ad tech to more agencies and brands after making a round of new deals with big holding companies and advertising software …

Facebook

How to Use Facebook Power Editor: A Complete Guide

Would you like more precise control of your Facebook ads?<p>Want access to advanced Facebook features not available in the Facebook Ads Manager?<p>Power …

Do you use Gmail and Dropbox? Get this free, new extension

Advertisement<p>1 Comment<p>Credit: Gil C/Shutterstock<p>Even though I’m a Chromebook user with 1 TB of free Google Drive storage, I have multiple cloud …

Flipboard swims against the tide by launching a website

Advertisement<p>5 Comments<p>If there’s one word that sums up where most media entities are focused for the future, it’s “mobile” — almost every news …

Microsoft's HoloLens explained: How it works and why it's different

Has Microsoft suddenly pushed us into the age of "Star Trek" and "Minority Report"? For those confused about what's actually going on with the …

Microsoft