Innovation in the #NovelEconomy cover image

Innovation in the #NovelEconomy

These are the stories defining the #NovelEconomy. What is the Novel Economy? It’s an approachable frame of reference by Salesforce's Global Innovation to guide digital business efforts and cast disruption in a positive light. Novel means new and unusual. In a business sense, Novel represents a new strain of market conditions that are not yet fully identified or understood. Legacy organizations have no pre-existing defenses or experience against this level of global disruption.