Brian Garside

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10 Metrics Every Email Marketer Needs to Know

rawpixel / Pixabay<p>It takes time to get email marketing right. It involves using email marketing best practices in every campaign you create, …

Infographic: 6 social media marketing trends to watch | Articles | Marketing

When it comes to social media marketing, one thing is certain: Nothing lasts forever.<p>What worked last year for your marketing strategy might not this …

Social Media Marketing

How To Survive The Facebook Marketing Apocalypse

On January 11, Facebook announced a return to their Newsfeed values. In 2016, the News Feed values were defined as an emphasis on family and friends, a platform for all ideas, authentic communication, user control over their experience, as well as constantly collecting feedback to improve the …

Marketing

Why Your Business Should Be Blogging [Infographic]

If you're not convinced of the benefits of content marketing, check out these stats on how blogging can help boost your digital efforts.

Marketing

The Rarely Talked About Benefits of Account-Based Marketing

StartupStockPhotos / Pixabay<p>Research clearly shows that a well-executed ABM strategy can generate significant lift for B2B marketing efforts. A study …

Marketing

4 Content Assets You Can Publish on Your Website to Attract Attention

You've worked hard on your website. Here's how to get the traffic it deserves.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When you take a step back and look at the internet, you realize how massive it is and how much content is out there, making it extremely difficult to stand out. …

Marketing

7 Proven Tactics to Help Feed Your Sales Funnel

Looking to get more of your audience into your sales funnel? Check out these tips from contributor Barry Feldman.

Marketing

5 Customer-Retention Tools Will Help Ensure That Your Customers Keep Loving You

Want to become a rockstar at building a base of loyal customers? Retention is key. And tools can help.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>What if your customers decided to stay with your brand, totally ignoring your competitors? What if they not only stayed but also started …

Marketing

Ads.txt Adoption Soars, Coverage Still Spotty

The good news is that adoption of ads.txt in programmatic audience exchanges is accelerating, soaring 269% in the first quarter alone, according to a …

AdTech

The 7 Legal Rules Your Emails Must Follow

When sending marketing emails, make sure you adhere to these seven guidelines so you don't end up on the wrong side of the law.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following excerpt is from</i> <i>Susan Gunelius</i><i>’ book</i> Ultimate Guide to Email Marketing for Business. <i>Buy it now …

Marketing

Measure Your Marketing Efforts, But Always Consider The Context

Amid an ever-escalating arms race of data mining and automation, it is all too easy to misread analytics and make assumptions that end up costing you in the long run. Sometimes businesses (and even agencies) don’t realize that the outlet they are utilizing is a dead end, with no real return on …

Marketing

Online Marketing Plan: 7 Steps To Create A Truly Effective One

A well-created online marketing plan explains in detail all the tools, tactics and strategies that will be carried out to achieve the targeted goals<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>The …

Marketing

Learn How To Plan and Execute Your Paid Media Strategy at #SMWNYC

From data and creativity and paid media models to the future of brands and publishing, our curated tracks are designed to provide you with a deeper …

Public Relations

The ROI Argument for Account-Based Marketing | LinkedIn Marketing Blog

<i>Editor’s Note: This guest post was contributed by Gil Allouche, CEO and Co-Founder of Metadata.</i><p>If traditional marketing was all about volume and mass …

Marketing

Behavioral triggered emails: Not just for e-commerce anymore

In the world of marketing, there are three main types of campaigns.The most common is the planned marketing campaign: A company decides the messages …

Marketing

5 Considerations for Marketing Key Performance Indicators (KPIs)

Only about one-third of marketers believe their team understands the ROI of their marketing plans, according to the Marketers’ Confidence Index …

Marketing

4 Reasons Why Companies are Choosing CRM Over Traditional Marketing tools

CRM offers the perfect tools for accurately collecting, managing and analysing consumer behaviour data to help in creating impactful marketing strategies<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur …

Marketing

How Loud Rumor Used “Video Selling” to Go from 0 to 500+ Agency Clients Within 19 Months

How would you like to have a system you can use to generate clients on-demand?<p>And I don’t mean just one or two new customers here and there. I’m …

Videography

5 Non-SEO Based Ways to Generate Leads that Convert

SEO is a great way to generate leads, but its far from your only option. Take a look at these tips on how to generate more targeted leads.

Marketing

What Google’s ‘core algorithm changes’ mean for your website

Google is continually updating its algorithm—but the current modification is significant.<p>Often, Google’s tweaks have minimal effect on your ranking, …

SEO

Why Great Content Alone Isn't Enough to Build an Audience - Copyblogger

A couple of weeks ago, I wrote a blog post about creating content that earns your audience’s attention.<p>Mark Schaefer swung by and left a comment — …

Marketing

How Gwyneth Paltrow's Company Goop Used Content to Triple Its Revenue

Brands like Rihanna and Netflix follow these same marketing principles too.<p>Most companies get that producing valuable, relevant, and timely content is a smart growth strategy. Gary Vaynerchuk and a Harvard professor even went as far to say that every company should behave as a media company, by …

Marketing

How to Research and Plan Your Blog Content for a Year

Do you use a blog to connect with customers and prospects? Wondering how to plan and publish strategic content on a consistent schedule? In this …

Marketing

How to Optimize Google My Business and Leverage It For More Sales

Just a few days ago, I found something that surprised me.A phone book.<i>These still exist?</i>After all, 60% of Americans use smartphones and tablets to …

Small Business

How to Use Keyword Gap Analysis to Land High-Quality Guest Posts

Guest blogging is still a great way to build rapport within your industry, but finding ideas for content can be hard. I am going to break down how to …

Internet Marketing

How to Use Customer Lifetime Value to Clone a Facebook Audience

Need to increase the effectiveness of your Facebook ads? Want to target better-quality audiences with your ads? In this article, you’ll discover how …

Marketing

Infographic: Video marketing trends to watch

Is video a big part of your content strategy for 2018?As more companies develop video teams and offerings, several important trends have separated …

Marketing

Why Even Established Companies Shouldn’t Neglect Their Online Presence | Articles | Chief Digital Officer

In the Digital Era, it’s easier than ever before to create a dynamic and engaging online presence. From software programs that make designing a sleek …

Marketing
Marketing

How to Skyrocket Your Lead Generation With Content Upgrades

Many businesses struggle with attracting high-quality leads.Even if you have a large email list, how do you know if your leads are qualified or where …

Marketing