Brian Freeman

151 Flips | 12 Magazines | 197 Likes | 6 Following | 11 Followers | @brianfreeman | Keep up with Brian Freeman on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Brian Freeman”

The 10 things in advertising you need to know today

<b>1. Ad agencies are paying secret settlements to their clients to avoid showing them all their contracts</b> The settlements, which have ranged from the single digit millions up to a value of more than $10 million, are being paid by US agencies to avoid being fully audited by their clients.<p><b>2. Premium</b> …

The most important stories in advertising, January 12

Facebook CEO Mark Zuckerberg.Justin Sullivan/Getty Images<p>Good morning. Here's everything you need to know in the world of advertising today.<p><b>1. Instagram is pushing ads into its Snapchat-like Stories feature.</b> The company is testing full-screen video ads within Stories with around 30 global …

The most important stories in advertising, January 6

Yahoo CEO Marissa Mayer. AP Photo<p>Good morning. Here's everything you need to know in the world of advertising today.<p><b>1. A fired Snapchat employee claims the company lied to investors ahead of its IPO.</b> Snap Inc., as Snapchat is now called, has denied the allegations, countering that they are "totally …

The 10 things in advertising you need to know today

<b>1. Facebook announced three big updates to its advertising measurement offering.</b> Facebook also revealed it had discovered a number of its metrics were being measured incorrectly.<p><b>2. Twitter has begun suspending accounts of users that are linked with the alt-right political movement, The Next Web</b> …

Facebook is going to stop letting advertisers exclude ethnic groups on certain types of ads

The social network has offered the ability to exclude "Ethnic Affinity" groups for a couple of years, but the feature was thrust into public attention last month, thanks to an article from ProPublica.<p>The article explained housing or employment ads that exclude people based on race, gender, or other …

The 10 things in advertising you need to know today

<b>1. Facebook announced it is going to remove an option that allowed advertisers to exclude certain ethnic groups from their targeting.</b> The announcement — which will only affect housing, employment, or credit ads — comes a month after a ProPublica published an article highlighting the targeting …

The 10 things in advertising you need to know today

<b>1. Google rejected the EU's antitrust charges of unfairly promoting its shopping services and blocking rivals in online advertising.</b> The Alphabet unit said there was no factual, legal, or economic basis to the accusations.<p><b>2. Starbucks has been accused of "political brainwashing" after it rolled out</b> …

The 10 things in advertising you need to know today

<b>1. Rival ad tech companies Criteo and SteelHouse have agreed to drop their respective lawsuits and countersuits against each other.</b> The lawsuits both alleged the other was using dubious methods to artificially drive up their click rates.<p><b>2. Amazon is making non-Prime members pay higher prices at its</b> …

The 10 things in advertising you need to know today

Good morning. Here's everything you need to know in the world of advertising today.<p><b>1. Twitter's stock popped in after hours trading yesterday on "market gossip" that Disney is interested again.</b> A report from Betaville said Disney has "rekindled interest" in buying the struggling social network.<p><b>2.</b></b> …

The 10 things in advertising you need to know today

<b>1. Two of Google's ad measurement metrics have been suspended from the Media Rating Council, an accreditation service advertisers and publishers use to verify their ads are being properly measured, over "non-compliance" issues.</b> The two metrics suspended are Google's DoubleClick for Publishers …

McDonald's

The 10 things in advertising you need to know today

<b>1. Ad tech company The Trade Desk has filed to go public.</b> The company is looking to raise $86.3 million in its initial public offering.<p><b>2. Here's why Chinese firms keep paying big bucks for western ad tech companies.</b> One reason is that Chinese firms have lots of financial leverage — thanks to an …

The 10 things in advertising you need to know today

<b>1. Some of ad tech company SteelHouse's former clients have signed declarations supporting Criteo's allegation that the US-based firm runs a "click-fraud" scheme.</b> The legal case between the pair is heating up.<p><b>2. Gawker is being sold to Univision for $135 million.</b> Univision's purchase of bankrupt …

The 10 things in advertising you need to know today

<b>1. "Peppa Pig" owner Entertainment One knocked back a takeover bid from ITV.</b> The offer valued Entertainment One at close to £1 billion ($1.3 billion).<p><b>2. P&G, the world's biggest ad spender, said it is cutting back on targeted Facebook ads because they were not effective.</b> P&G CMO Marc Pritchard …

The 10 things in advertising you need to know today

<b>1. Criteo's market cap is bigger than the market caps of all the other public ad tech companies added together.</b> In fact, Criteo's market cap is more than double that number.<p><b>2. Snapchat should be very worried about Instagram's latest move, Stories.</b> Instagram is a bigger platform with bigger tools.<p><b>3.</b> …

The 10 things in advertising you need to know today

<b>1. One of Yahoo's most important businesses stopped growing and could face a lot of questions on Monday.</b> Yahoo CEO Marissa Mayer has long touted Mavens, short for mobile, video, native, and social revenue, as the company's new growth driver.<p><b>2. People are slamming Facebook for blaming its diversity</b> …

The 10 things in advertising you need to know today

<b>1. Former Havas CEO David Jones' new company You & Mr Jones is an early investor in Niantic, the company behind the smash hit game "Pokémon Go."</b> He has a big vision for where the game is going next and how advertisers can start getting involved.<p><b>2. Neil Cavuto, SVP, anchor and managing editor of Fox</b> …

3D Illustrations of Pop Culture Characters and Objects Deserted in a Post-Apocalyptic World

In “Stretched Out”, a drowsy Simon’s Cat who has been sleeping outside all day was awoken by his human who was ready to feed him dinner. As with many …

The 10 things in advertising you need to know today

<b>2. Viacom's ad sales chief Jeff Lucas has left to lead Snapchat's sales organization.</b> Lucas, who was previously an advisor to Snapchat, is moving into the role of vice president and head of global sales.<p><b>3. A Brazilian court has frozen more than $6 million in Facebook funds because the company's</b> …

Cuyana: The Clothing Brand That Plans To Scale By Asking Women To Buy Fewer Things

A pioneer of the “lean closet” movement, Cuyana’s business model is built on quality over quantity.<p>There’s a little factory the countryside of Northern Italy that has been making leather products for three generations. The family who owns the facility has a close relationship with a nearby tannery, …

10 most important things in advertising

Crystal Pepsi is making a come back. Wikimedia commons<p>Good morning! Here's everything you need to know in the world of advertising today.<p><b>1. Time Inc. CEO</b><b>Joe Ripp told Business Insider he had not seen the Myspace website until after it was acquired.</b> Ripp explained that Time bought Myspace because it …

The 10 things in advertising you need to know today

<b>1. Flipboard's CEO Mike McCue spoke to us about how the company will be "cash flow positive pretty soon."</b> He said the key to making money is "class not mass" advertising.<p><b>2. Mark Zuckerberg was asked at Facebook's shareholder's meeting: "What do you hope your daughter would say about you and</b> …

Sumner Redstone ousts CEO Philippe Dauman, others from Viacom board

In a bold stroke, Sumner Redstone and his daughter said they were replacing five members of Viacom Inc.'s governing board, including Viacom Chairman and Chief Executive Philippe Dauman -- a move aimed at putting them in uncontested control of the beleaguered media company.<p>The new board members …

10 most important things in advertising

Cannes Lions Advertising festival opening gala. Cannes Lions<p>Good morning! Here's everything you need to know in the world of advertising today.<p><b>1. Google has turned its "Ad" badge green.</b> The badge makes it clear that the search result is a sponsored, rather than an organic link.<p><b>2. YouTube is sending</b> …

The 10 things in advertising you need to know today

<b>1. Microsoft is planning to buy LinkedIn for $26.2 billion, giving it access to the business networking site's reams of data about professionals.</b> Microsoft will pay $196 per share for the company.<p><b>2. Apple announced big updates to all four of its platforms at its Worldwide Developers Conference</b> …

10 most important things in advertising

Coca-Cola just made a huge investment into the soya-drink business. Flickr/Maya83<p>Good morning. Here's everything you need to know in the world of advertising today.<p><b>1.</b><b>The ad industry wants to create a global regulator for internet ads.</b> The World Federation of Advertisers said the growth of ad …

10 most important things in advertising

Twentieth Century Fox invested in nine sponsored Snapchat lenses to promote the new X-Men movie. 20th Century Fox<p>Good morning. Here's everything you need to know in the world of advertising today.<p><b>1. An explosive report on kickbacks in the ad industry is coming out next month and there are even</b> …

10 most important things in advertising

50 Cent stars in a new ad for Hostelworld. YouTube/Hostelworld<p>Good morning. Here's everything you need to know in the world of advertising today.<p><b>1. Artists profit more from vinyl sales than from YouTube licensing.</b> British artists have hit out at a discrepancy in their income streams which sees many …

Prototyping Just Went to the Next Level With Framer

Advertise here with BSA<br>The latest version of Framer brings closure (well, that’s my opinion anyway) to the ‘should designers code’ argument. Never …

10 most important things in advertising

Warren Buffet is entering the bidding war for Yahoo.Paul Morigi/Getty Images<p>Good morning. Here's everything you need to know in the world of advertising today.<p><b>1. Advertisers love Snapchat's priciest ad format — and that ought to worry its social media rivals.</b> Snapchat has run more than 50 Sponsored …

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10 things in tech you need to know today

<b>1. Facebook CEO Mark Zuckerberg will meet with prominent conservatives over the Trending News controversy.</b> The meeting is scheduled for Wednesday.<p><b>2. Amazon is reportedly preparing to launch many new brands of food onto its online store.</b> It's going to create entirely new brands itself.<p><b>3. Billionaire</b> …