Brian Cash

874 Flips | 41 Magazines | 18 Followers | @briancash | A trusted guide for digital marketing strategies, web design, development, and automation. Alpine delivers versatile, effective digital results. twitter: @alpineInternet. Bend, Oregon, USA · alpineinternet.com

12 Bizarre and Funny Things All Real Entrepreneurs Know (and Secretly Love)

If you start a business, you might not walk away with riches--but you're guaranteed to get your version of these stories.<p>What's the best thing you're absolutely guaranteed to get out of being an entrepreneur?<p>Freedom, probably. Pride that you had the guts to take a chance. Sometimes, money.<p>But the …

Startups

Build Your Company For You And Your Employees, Not Venture Capitalists

There are two types of companies in America. First, there are those that are designed and structured from the very beginning to be sold and sold quickly. Let’s call them the meteors. Second, there are the “real” companies. These companies represent the vast majority of successful businesses in the …

How I Ran My Two Multi-Million Dollar Startups From My iPhone

I ran my two companies from my iPhone for a week. Here's what happened.<p>I didn't care when Apple introduced the first iPhone. A phone to me was for making calls and texting.<p>At the time, I was a college kid and hadn't realized the power of mobile. Eight years later, I've seen much of my day-to-day …

How small businesses can improve their cybersecurity

It’s not only large companies that face cyberattacks – there are affordable steps small companies can take to protect their business data and IT systems.<p>You can’t assume that your small business is not a target for hackers. As many as three-quarters of smaller businesses are at risk, according to …

Roads That Work for Self-Driving Cars

The recent death involving a Tesla ‘autopilot’ car underscores the fact that new technology needs new infrastructure<p>In May, a Tesla “autopilot” enthusiast in Florida became the first known fatality in a self-driving car. But this was no ordinary accident. The car performed exactly as designed, and …

Tesla

I can't remember any of my passwords and that's perfectly fine

About a month ago, my editor-in-chief Gus Lubin told me that he literally didn't know any of his passwords since he was using a password management app. I was already using one myself, but only to remember the passwords I came up with on my own.<p>Now I have given in to the urge to let an app do all …

Information Systems

Why Digital Marketing Trends May Require You To Hire A Digital Marketing Agency

The digital marketing world is ever fluid, always dynamic and never dull, especially to the ever growing need to grow that CMO constantly faces. This is in part due to the emergence of new trends that are fundamentally changing the way marketers and brands reach out to potential customers. This …

9 Interesting Digital Marketing Stats From the Past Week

The past week was another intriguing one for interactive marketing data. Here are nine stats that jumped off the digital page:<p><b>1. Lots of brands have</b> …

How to turn off your search and location history in Google

By now, it should come as no surprise that Google keeps track of your search and location history.<p>But you may be surprised to find out just how …

Cause Marketing 101: How A Massachusetts Coffee Company Educates Consumers To Help Save The Birds

On a frigid Sunday morning in February, NYC Audubon hosted an Ecocruise to spot seabirds and seals in New York Harbor.<p>To help ward off the chill, the bundled-up participants sipped free cups of coffee, from Birds & Beans LLC. The coffee roaster, based in Byfield, Massachusetts, near Boston, …

Coffee

5 forces that are transforming travel marketing

Prev.<p>[Title for Previous Page]<p>Next<p>[Title for Next Page]<p>February 29, 2016<p>VIEW SINGLE PAGE<p>A long time ago, travel was a fairly sleepy industry. Then …

Your SaaS guide to managing customer support processes

While your blog is the external face and voice of your company, your support team is the internal one. According to Jason Lemkin of SaaStr, SaaS companies — especially startups — should be using their company’s product, even if the teams don’t strictly ‘need’ to.<p>In Jason’s article, he recounts how …

5 Proven Ways to Brainstorm New Writing Ideas

It doesn't take just smarts to come up with great writing topics.<p>I write a lot. In fact, I publish at least 1 post a week, every week at a minimum. I also run a company fulltime, advise companies on their marketing, meditate for at least 2 hours a day, and still maintain a social life.<p>I am …

Consumers have a new mentality that is helping Coca-Cola and Pepsi pull off the 'marketing trick of the century'

A majority of Americans are " actively trying to be healthier ."<p>That means that companies are profiting from selling products branded as healthy — …

Selling

How to Set a Content Marketing Budget if You're Just Starting Out

If you know you need a content marketing strategy, but you're not sure where to start, this article is for you.<p>For the seasoned content marketer, setting a budget is actually pretty easy. Take a look at how you spent money the past year, then take a look at your results. If you've seen good results …

The Hot New Thing That Consumers Are Buying

There’s a new hot item that retailers should plan on keeping fully stocked for consumers in 2016, and it’s not even a product at all—it’s experiences. Consumers, especially millennials, are interested in purchasing things that help them define who they are. And brands and retailers need to know how …

We tested the new router that's designed to get rid of your Wifi dead spots once and for all

Early last year, Eero used this dream to launch a crowdfunding campaign that sold over $1 million in preorders.<p>The pitch was that Eero would use multiple devices to blanket your entire home with a smooth Wi-Fi signal that anyone could set up.<p>And after pushing back the launch from last summer, Eero …

Wi-Fi

Two Rules of Extraordinary Customer Service Experiences

Mr. Dylan is on the money. You gotta serve somebody. We live in a service economy where most jobs, whether they are in healthcare, retail, education, …

Costa Rica

How Google Is Inventing A "Near Me" Future

As Google continues to invest in mobile, what does that mean for search marketers? Columnist Adam Dorfman explores how Google is paving the way for …

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Ricoh's new action camera has an absurdly wide 204-degree field of view

Ricoh is updating its rugged action camera line with the new WG-M2. It's 40 percent lighter and smaller than the WG-M1, and it shoots 4K video at an absurdly wide 204-degree field of view. You can drop it, freeze it, and knock it around all without using a case. Ricoh will start selling the new …

Cameras

Constantly Reevaluate the "Why" When You're Tracking Your Goals

If you spend too much time focusing on the how of achieving a goal or developing a new habit, you’ll forget if it was even worth pursuing in the …

Yes, Even CEOs Need To Use Social Media–And They Need To Do It Well

More than 60% of Fortune 500 CEOs have zero social media presence. That may be a problem.<p>These days, it’s a rarity to find someone who’s not on Facebook–unless that someone happens to be a Fortune 500 CEO.<p>A new analysis from CEO.com shows that the heads of the planet’s most powerful companies still …

Can Varicose Veins Be Sealed Without Heat?

New technologies employ a glue, a wire and foam<p>The Ache: Heat energy—either laser or radio-frequency—is often used to close painful and ugly varicose veins. But the popular technique requires injections into the leg of large amounts of anesthetic, resulting in multiple needle sticks and often pain, …

Inflammation

Historic Hotels With Cutting-Edge Spas

These grand hotels go back decades, but with spa services that range from classic to downright futuristic, they definitely aren’t stuck in the past<p>By<p>Linda K. Nathan<p><b>MUCH OF THE APPEAL</b> of the best historic hotels—apart from having walls so thick you rarely hear the highly expressive snorer in the …

Great Depression

Forbes Pushes Into Influencer Marketing

Rather than paying social media stars, business publication looks to simply connect marketers with experts<p>By<p>Mike Shields<p>Mike Shields<p>The Wall Street Journal<p>Biography<p>@digitalshields<p>mike.shields@wsj.com<p>Many advertisers and media companies are trying to tap into the growing power of influential …

Public Relations

Treat wildfires like other natural disasters

More than 10 million acres of forest burned in 2015, the worst year for U.S. wildfires ever recorded. With incredibly dry conditions across the American West, fire lines were intensely hot and flames spread faster, producing some of the most dangerous conditions firefighters have ever seen.<p>In the …

Forests

Nearly all US forests threatened by drought, climate change: Risks include wildfires, major diebacks in the west; emerging risks in the east

Risks include wildfires, major diebacks in the west; emerging risks in the east<p>Forests across the United States are feeling the heat from increasing …

Amazon's Free Shipping Minimum Is Now $49

Even if you don’t have Prime, you can still get free shipping from Amazon if you reach a spending threshold. Up until recently, that threshold was …