brenda bolton

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How Kraft Used Psychology to Make Its Mac and Cheese Go Viral

Kraft Heinz recently changed its iconic mac and cheese recipe--and didn't tell anyone. Here's why that was a genius move.<p>Question: How do you change an iconic brand to which millions of Americans have an emotional attachment without causing an uproar?<p>Answer: You don't tell them it changed. (Until …

Toyota AdZone on Hulu | Budweiser: Puppy Love

Watch Budweiser: Puppy Love and more #SuperBowl ads in the #ToyotaAdZone on Hulu now!