Brea Keating

43 Flips | 5 Magazines | 17 Likes | 1 Following | @brearene | Keep up with Brea Keating on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Brea Keating”

How to Build A Story With Your Brand

Creating new stories with your brand is a great marketing strategy.<p>Brands have to be more responsible than ever before. These days' customers are looking for more than someone who can sell a product at the most affordable price. They are looking deeper into what companies are doing in order to …

A Values-Based Life Focus: the yellow brick road to growth and prosperity - Dr. Thomas M Brunner

Mar | 2012<p>23rd<p>Friday<p>Whether we choose to explicitly define our values or not, we will end up living by a value system. That is why being intentional …

Welcome to Our New Home on Medium

We’re thrilled to debut <i>NewCo Shift</i> on the new Medium for Publishers platform today. If you haven’t heard of us yet, <i>NewCo Shift</i> is a multi-channel …

Brand Purpose

Brands with clarity of purpose financially outperform those without. We help clients define brand purpose: an ownable point of view which delivers …

High Level

When Your Calling Seems Vague and Unclear, You’re on the Right Track

Most people don’t know what to do with their lives. And that’s okay.<p>“We see in order to move; we move in order to see.” —<b>William Gibson</b><p>These days, …

8 reasons why insurers should be engaging with the IoT

Value-Add Advertising For The IoT Era

Why the Connected Car Will Surpass All Other IoT Initiatives (and Four Opportunities for Advertisers)

We're hearing more and more about connected cars these days. They will be among the first internet of things activations to achieve true scale. Cars …

ADI ‘Digital Trends Report 2015’: IoT Is A-OK With Consumers

The Internet of Things (IoT) is becoming entrenched in consumers’ daily habits, according to new analysis by Adobe Digital Index (ADI). Indeed, IoT’s …

50 IoT (Internet of Things) Predictions for 2016

IoT and data science are intertwined, as sensor data from wearables, transportation or healthcare systems, manufacturing and engineering, needs to be …

6 IoT startups that are making your stuff smarter

Every year, The Next Web holds hundreds of interviews with young startups in order to shortlist the cream of the crop and invite them to Boost, our early-stage growth program at The Next Web Conference.<p>With the eleventh edition of our flagship Amsterdam conference coming up in May, the TNW Events …

Connecting To The Industrial Internet Of Things

For the first time in its brief and storied history, the Internet has more machines and inanimate objects talking to each other than people.<p>Cisco, …

IBM - United States

Watson Media and IBM Cloud<p>IBM hosts the Masters<p>Everyone watching the Masters Tournament in person will walk the immaculate grounds at Augusta …

Amazon unveils 2 new Alexa devices: the $130 Amazon Tap and the $90 Echo Dot

Amazon has unveiled the Amazon Tap and Echo Dot, two new additions to the Alexa-enabled device family. The former is a $130 portable version of the Amazon Echo and works as a speaker for Bluetooth and Wi-Fi, while the latter is a $90 compact, voice-controlled device that can easily connect to your …

If You Haven’t Done This, Your Brand Won’t Matter

<i>Welcome to Mentor Mondays! Today we welcome Chicago mentor, Suzanne Muchin.</i> You landed on a name you can own, secured the web address, designed a …

How to Define – and Align – Your Brand's Purpose, Vision and Mission

Zappos CEO Tony Hsieh | Image credit: Amon Rappaport<p>Related:<p>With a growing body of evidence showing that purpose-driven brands are more successful at …

How This Entrepreneur Turned Her Ignorance Into A Huge Success

<i>This is Mentoring Moment #15 — a series of ”you need to know” stories (each told in under two minutes) from successful women of multiple generations.</i><p>“She was never bored because she was never boring” is a quote that describes Jenny Lefcourt. Jenny graduated from Wharton undergrad, worked for a big …

What Is The Purpose Of A Brand?

What is the purpose of a brand? This is a question I’ve been asking to a handful of thought leaders. Ryan Hanley–the VP of Marketing at TrustedChoice.com, speaker, podcaster and author of the Amazon bestseller Content Warfare–was someone I discovered through his show on Periscope, where he took it …

5 Secrets for Successfully Marketing to Millennials & Giving Your Brand a Purpose

If your brand doesn’t have a “purpose”, you can kiss future sales goodbye.<p>Millennials have surpassed the number of baby boomers in the US, meaning …

Ad trends 2016: Increase in Purpose Driven Campaigns, Talent challenge to grow bigger, Ecomm to focus on brand building

<b>Role of influencers will gain more importance</b><p>The growth of traditional media in India has worked to the advantage of Indian brands as well as their …

Public Relations

The Key to Achieving the SDGs? Transform the Global Goals Into Local Goals

The Sustainable Development Goals set global targets to be met by 2030. | Image Credit: Ken Robinson/World's Largest Lesson<p>Related:<p>Late last year, …

Why Every Entrepreneur Should Want To Save the World

When we think of the term ‘disruption’ in business, we often associate it with new technology; new products; new ways of doing business. Rarely does …

It's Time to Move Forward Through Purpose

Companies today are in a constant state of flux -- reinventing themselves to stay in touch with a fickle public, trying to keep up with ever-changing …

These 10 marketing truths will flip your brand

Traditionally, companies created brands and then attracted customers, who, if they came in sufficient numbers and remained loyal, sustained the company. But smart companies these days flip that approach, according to bestselling marketing author Marty Neumeier. They create customers, not brands. …

The Brand Storytelling Workshop

We are creatures of evolution. Humans have shared beloved stories since the dawn of our existence. The ancient tradition of storytelling serves to …

Selling With Conviction: Your Brand’s Purpose - Small Business Trends

Do you ever feel like your prospects aren’t connecting with you? Are you having trouble figuring out how to stand out from your competition?<p>Of course …

How Millennials Are Changing CMOs And Brands

If you are a CMO <i>of a certain age</i>, then you have probably experienced a familiar evolution in your marketing strategy. It goes something like …

The 3 Jobs of Content Marketing, and Why 1 Person Can’t Do Them All

You can’t just hire someone to “handle” your content marketing. At the very least, you’ll need three people to make it work.<p>As 2015 comes to a close, …

Opinion: "The journey to build corporate purpose"

Employers and employees expect more, says Nicolas Mamier. A sense of purpose is crucial<p>Companies in every sector are recognising a changed dynamic in …