Brandsfun

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Elon Musk again did the unthinkable and again showed why he is a marketing genius<p>Elon’s SpaceX on Feb 6th Tuesday fired up the heaviest rocket in the …

Meet Robot Sophia from Saudi Arabia, World's first official Robot citizen

Saudi gave a non human non pardah woman citizenship,much to shock of the whole world<p>Saudi Arabia became the first country to grant citizenship to a …

Why the Best Leaders Actually Work Behind the Scene

<i>The MPW Insiders Network is an online community where the biggest names in business and beyond answer timely career and leadership questions. Today’s</i> …

Leadership

What nobody tells you about becoming the boss

The good, the bad and the unexpected of getting promoted to the top.<p>Long before Roman Stanek became founder and CEO of GoodData, the cloud-based software and data-analytics firm based in San Francisco, he was just a respected engineer.<p>After a few promotions at software companies, that engineer …

Leadership

Why Many Social Media ‘Best Practices’ are Misleading & What You Should Do Instead

The other day I was watching <i>Shark Tank</i> when I cringed at a contestant’s answers to questions about their main sales channels.<p>The answers started out …

Branding Needs a New Playbook

<i>Lauren Kushner, Partner and Managing Director, Kettle</i><p>The past year brought a flurry of high-profile rebrands like Uber, Oi Telecom, and of course, the Instagram redesign heard around the world. Why now?<p>The balance of power between brands and consumers has evolved, with the reigns shifting from the …

Public Relations

How to Build a Strong Relationship with a New Boss

Your boss has decided to move on, and someone else is taking his place. How should you establish a positive, productive working relationship with your new manager? How do you get to know them without seeming like a kiss-up? And what’s your role in getting them up to speed on the job?<p><b>What the</b> …

Leadership

3 Reasons Why Brand Marketing Needs To Go Visual

For brands, reaching the point where curious shoppers turn into loyal customers is the ultimate reward for their product, marketing and sales …

Marketing

4 Rules for Creating Strong Brand Pillars

If you want your company to succeed, you have to get these 4 essentials right.<p>Putting together a brand manifesto complete with your core pillars and values is crucial to the success of a growing brand. This document provides a guide for your brand's story which describes to your internal team and …

Marketing

The Brand Authenticity Cycle

You know how it goes, Brand Authenticity = Product Authenticity = Brand Authenticity = Experiential Authenticity = Brand Authenticity. . . and the …

eCommerce

Apple, Google remain most valuable brands

<b>New Delhi:</b> Silicon Valley is home to the two most valuable brands in the world. For the fourth consecutive year, Apple and Google topped the annual …

List-Worthy

Tape release further erodes Trump brand: Survey

Donald Trump's disparaging comments about how he treats women, captured on tape and made public Friday, may hurt more than his chances of becoming …

Donald Trump

Leading Biking Brands Driving B2C Ecommerce, New Customer Experiences in the Cloud

Posted by Ranga Bodla, Head of Industry Marketing, NetSuite<p>Calum Davidson, Cofounder of 7mesh, knows his company’s goal of becoming one of the most …

Specsavers and Carlsberg: why copyrighted words are great brand marketing

Unsurprisingly, many are bemused at how such a common verb can be trademarked, as well as why the brand would go to such lengths to protect …

Marketing

When Marketing To Millennial Parents: Authenticity Is Required

According to my research, the collection of online resources – parenting websites, online forums, parenting blogs and social networks – collectively gather 71% of first and second place rankings when it comes to top parental influencers. This is a clear testimony to the wide dispersion of …

Marketing

What does Instagram Stories mean for brand engagement?

Brands such as Net-a-Porter, Ted Baker and L’Oréal have jumped on Instagram’s new Snapchat-like feature as they look to interact with followers<p>When Instagram Stories, the new function that lets users upload and write over unfiltered pictures and videos that disappear after 24 hours, launched last …

Brand Management

A Brand is Not a Way of Life: The Fallacy of Lifestyle Brands

Last month I met with a fashion technology startup. They are building an interesting secondhand marketplace whereby consumers can sell “lightly used” …

Ralph Lauren
Graphic Design

"I love Apple no matter what" - this is how strong Apple's brand loyalty is

Imagine being so enamored with a brand that you’d be willing to spend a couple of days camping out in the street <i>just</i> for the opportunity to be among the first to pay full price for a new phone. Then, imagine how you’d feel when, around 12 hours before you should be walking through the doors of the …

Mobile Technology

Why Twitter, Facebook, and Google Investors Should All Be Afraid of Snapchat

Image source: Snapchat/author.<p>Snapchat may beat its internal revenue projections this year as it aggressively expands its advertising business. Earlier this year, Re/code reported that Snapchat was projecting $300 million to $350 million in revenue this year. Later, TechCrunch uncovered an …