Melissa Lessard

219 Flips | 15 Magazines | 2 Following | 27 Followers | @branded_babe | Canadian Fashion Blog. Label Lover. How-to help on everything fashion, beauty & beverages.

How to Make a Desk You Can Bring Anywhere

We hate to break it to you, but summer is over and it’s time to head back to school and work. We know it’s hard to say goodbye to days of lounging by the pool and working on your tan, but fall has its perks too. In between apple picking, eating and sipping PSLs we’re betting you’ll also be hitting …

Under Armour Has Released Its First Major Brand Campaign Featuring Steph Curry, Jordan Spieth, And More

Under Armour is developing a nice little roster of athletes to call their own. Tom Brady, Stephen Curry, Jordan Spieth, Clayton Kershaw, Bryce Harper, Buster Posey, Cam Newton, Eddie Lacy, Michael Phelps, and Andy Murray among others are sponsored by Under Armour, and the brand is beginning to …

5-Second Style Tips Celebrities Swear By

There's a difference between outfits and <i>outfits</i>—those high-concept-feeling looks that separate you from the pack. And nobody understands this more …

5 Magnificent Magenta Lipsticks That'll Make You Yearn for Fall

Maybe it’s all this talk about El Niño, or maybe it’s just my burning desire to bust out the scarves, and boots, but I’m ready to say “peace out!” to …

The Worst Things to Wear to an Airport, According to a TSA Agent

We’re always in pursuit of further refining our ensembles for every destination, whether it’s the airport or the office. And while we’ve done enough …

Gigi Hadid Is The Face Of Topshop's Fall Collection & She's Gonna Make You Want To Buy Everything

As much as we love summer, nothing gets a fashion girl more excited than fall shopping. Most retailers don’t need to do much to get us stoked to …

The Best Fall Trends to Wear to the Office

This fall’s trends run the gamut from sparkles to goth to fishnets—none of which are especially appropriate for the workplace. Now that we’ve covered …

The Top 10 Summer Trends and the Women Who Wore them: From Amal Clooney to Victoria Beckham

This summer of sunshine has provided countless Instagrams with scenic backdrops ranging from the muddy countryside of Glastonbury to the sunny shores of Ibiza—and the fashion that corresponds to each setting is equally stunning. While A-listers sought off-the-grid moments, clearly they weren’t …

The 15 Most Important Cities in Fashion Right Now

While fashion is a more global, cosmopolitan industry than ever, some areas still hold colossal sway over the broader landscape. With that in mind, …

Fashion Week

4 Ways to Jumpstart Your Marketing Strategy

Good ideas don’t just thrust themselves out into the world without a push. To get the most out of your product and put it in the right hands, you need to do some research. Before you start your campaign, you should not only know everything you can about your own company, but you need to know who …

Marketing

20 Awesome DIY Halloween Costumes You Should Start Working on Now

Halloween is currently two months away. That seems like a lot of time but let’s be honest, it’s definitely going to creep up on you. Then, before you know it, you’re going out in last year’s costume because you ran out of time. Halloween Fail! Get a head start on things this year by sorting out …

Handmade eyeglasses land on celebrity faces

<i>Business Pivots looks at how a switch in strategy helped catapult a business forward.</i><p>Within a year of launching their company, the founders of 9Five Eyewear, based in Chula Vista, Calif., realized they weren't crazy about their product – cheap sunglasses that were selling fast at about $37 a …

Why Millennials Are Moving Home Design Trends

Home design trends are like fashion— constantly in flux. What’s hot one minute is not so hot the next, leaving you with an outdated home. Let’s try …

How To Build A Brand Strategy Template

After years of consulting brands and entrepreneurs, I’ve heard lots of requests to make branding easier to understand.When people ask <b>about branding</b>, …

Marketing

4 Halloween Makeup Looks That Don't Require a Costume

They're boo-tiful!<p>Sometimes finding a costume is a daunting task. (You can only be ahttp://pix.iemoji.com/images/emoji/apple/8.3/33/0508.png so many times!) And sometimes you just don't care enough to dress up but still want to go the party your friend is throwing. So, what do you do? Apply these …

30 Things To Do In Your 20s To Ensure You Succeed In Your 30s

<i>By Brenda Della Casa</i><p>Success means a lot of things to a lot of women. Whether your definition is a corner office, seeing the world, or finding long-term love, the truth is that lasting success stems from a stable, peaceful, and contented self.<p>It's for this reason that we must create a solid …

Decorate with What You Have

1 of 23<p>Book It<p>Are you staring at a fireplace that doesn't work and a pile of tomes you're no longer interested in reading? Tackle both by turning …

25 Versatile Home Offices That Double as Gorgeous Guest Rooms

With space becoming an absolute premium in modern homes, the decision to combine the guestroom with the home office is indeed a smart one. Whether …

Interior Design

12 Items You Need To Keep At Your Office Desk

Work desks are like snowflakes because no two are alike. Personally, I like to keep my desk very clean and organized so that I know where everything …

The Only 7 Items You Need to Add to Your Closet This Fall

Fall shopping is officially upon us! While there are certainly more tha enough trends to choose from this coming season, it always helps to highlight …

Students Say Fashion Schools Aren't Helping Them Find Jobs After Graduation

Business of Fashion is rolling out a brand new platform called BoF Education, where the site will give dedicated space to tracking the successes and failures of fashion education, as well as providing its own free online courses. In honor of the launch, BoF released a global ranking of the top …

Farfetch Logo

Going for bold. New trends to turn heads<p>Five tricks to turn heads<p>What we want to wear now<p>New season. New York.<p>Swimwear. Tested on surfers<p>Shore …

Style.com Hires From Net-A-Porter, Asos for E-Commerce Launch

While Style.com, the editorial site, readies itself to morph into Voguerunway.com, Style.com, the brand new e-commerce site, has plenty of big ideas about how it's going to be the first shopping site to nail commerce and content. According to <i>WWD</i>, the e-commerce venture will launch next year in the …

Chew on This: David Yurman to Launch Bubblegum Pinky Rings

And guess what? The pop-color Bubblegum rings, set in 14k yellow and rose gold, are scented, too. The resin bling comes in various shades and is infused with fragrances that are evocative of Chief Design Director Evan Yurman's youth. So exactly what aromas bring the son of David and Sybil Yurman …

Recipes, DIY, Home Decor & Crafts

7 Tips for Organizing Your Most Clutter-Prone Spots

Clutter happens. Maybe you’ve been crazy busy at work and don’t have time to clean when you get home. Or perhaps you’re traveling every weekend and feel like you’re living out of a suitcase. Or maybe you’re just kind of a messy person. It’s ok. We’re here to help. We’ve gathered the seven most …

Abercrombie & Fitch has completely reinvented itself

But as sales decline and teens move away from the brand names that once ruled the mall, the retailer is trying a different approach that includes ads with classic designs devoid of logos.<p>This is all appears to be part of the once once-dominant teen retailer's efforts to market to a broader audience …

Abercrombie & Fitch

Living Room Design Ideas that Break the Rules

Sometimes the best rooms are the ones that throw all the rules right out the window! Down with cookie-cutter rooms that all follow the same formula. …

50+ Modest Wedding Dresses Fit For A Princess

Even if you're not getting married at Buckingham Palace, you may still want a modest wedding dress that's appropriate for church or temple. It's never been chicer to cover up with alluring long sleeves or a timeless bateau neckline-- even celeb brides like Nicky Hilton are opting for a …