The Business of Trends

Understanding the economy behind hype, fads and trends

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Roberto Braga
Why Millennials and Gen Z Are Opting for Comfy Shoes Made for Grandparents
The Wall Street Journal. - Jacob Gallagher
In the WFH Era, Gen Z and millennials are trading hyped-up sneakers for practical, comfortable walking shoes with an orthopedic edge In 2021, practical walking shoes are being curiously co-opted by spry 20- and 30-somethings. What footwear falls into this category? Anything that you could pilfer …
Roberto Braga
TikTok sta rovinando la musica pop
nssmag.com
Fin dalla sua esplosione nel periodo pandemico, TikTok si è trasformato in un’arma di promozione essenziale per l’industria musicale, attenta non solo …
Roberto Braga
Ten trends to watch in the coming year
The Economist
By Tom Standage: Editor, The World Ahead 2023 AFTER TWO years in which the pandemic was the force shaping the immediate future, the main driver now is …
Roberto Braga
Teletubbies: The bizarre kids' TV show that swept the world
BBC Culture - Timmy Fisher
Teletubbies turns 25 this year, and now has a new Netflix reboot on the way. What made this colourful and strange world so appealing to children – and so controversial, asks Timmy Fisher. In March 1998 more than 1,500 television bigwigs from 82 different countries descended on the Queen Elizabeth II …
Roberto Braga
The weird and wonderful world of ASMR
BBC Culture
Autonomous Sensory Meridian Response (ASMR) is an intensely pleasant, tingling sensation that some people feel when they see or hear certain stimulants. We meet the creators behind the current ASMR boom. Autonomous Sensory Meridian Response (ASMR) is an intense tingling sensation that some people …
Roberto Braga
Quirky Photos Capture China’s Colorful ‘Facekini’ Trend
featureshoot.com - Ellyn Kail
Photographer Peng Yangjun’s photographs of beach goers visiting the seaside of Qingdao, China appear like any other family snapshot of a cheerful …

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