Brad Pilcher

135 Flips | 1 Magazine | 62 Likes | 13 Following | 1 Follower | @bradpilcher | Keep up with Brad Pilcher on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Brad Pilcher”

Steer clear of these 15 social media mistakes

Social media is the most popular online activity, so it makes perfect sense for businesses to want to tap into it to increase sales. More than 90 …

Marketing

The flyaway success of the Ladybird art prank

We Go to the Gallery, a Peter and Jane-style satire of modern art, won Miriam Elia fans around the world – and a legal warning from Penguin. But that hasn’t stopped the artist-provocateur and her new imprint, Dung Beetle<p>When Miriam Elia released a small book lampooning the art world, she might have …

Siblings

51 free online resources for starting a business

Being an entrepreneur means sticking your neck — and wallet — on the line for a product you believe in.<p>It won't be cheap.<p>There will be plenty of costs, some you've never expected.<p>Thankfully, there are free tools to start a business available online.<p>We've compiled this list of free tools to start a …

Leonard Nimoy's son makes Spock documentary to honor father

NEW YORK (AP) — Adam Nimoy has found a way to spend countless hours with his late father Leonard Nimoy: He's creating a documentary for the actor who …

Leonard Nimoy

How the Back to the Future Cast and Crew Knew Eric Stoltz Would Be Fired

<b>This excerpt was originally published on June 26, 2015. We're repromoting it for Back to the Future Day.</b><p><i>As any true</i> Back to the Future <i>fan knows,</i> …

Penguin Random House

Amazon's About to Change How Budding Authors Write

Dickens acolytes can rejoice.<p>The Kindle was already a boon to people who like reading giant novels but hate carrying giant books, and now Amazon says that it wants to reward authors who are putting in the time to write those really long books.<p>There's a kernel of truth to the old joke that …

The Misunderstanding of 3-D

For the second time in as many years, an auteur’s descent into 3-D livened up the Cannes Film Festival. In 2014, the provocation came from Jean-Luc Godard, whose aggressive 3-D experiment, “Goodbye to Language,” brought cries of “Godard forever!” amid spontaneous applause. There was more excitement …

7 free tools for anyone who wants to become a better writer

The awesome (and scary) thing about being a writer is that you can always improve. It's why people can sit on a draft for weeks — every time they …

Creative Writing

Video Reveals Reasoning Behind MAD MAX: FURY ROAD's Center Framing

Publishing 101

In the wake of Scalzi’s Big Book Deal, folks have been saying some rather ignorant or ill-informed stuff about how publishing works. I wanted to …

Writing

The Next Feature Fallacy: The fallacy that the next new feature will suddenly make people use your product

A few weeks ago, I read this tweet, and found myself nodding my head in vigorous agreement.The Next Feature Fallacy: the fallacy that the next …

Product Management

The Persuasiveness of a Chart Depends on the Reader, Not Just the Chart

Nicholas Blechman for HBR<p><i>“</i>I’ll believe it when I see it,<i>”</i> is a hackneyed idiom, but it sticks because it happens to be mostly true.<p>It’s one of the reasons why data visualization is emerging as a powerful information force in the crowded, intensely contested world of social media. It’s why, during …

7 ideas completely lost on people who are “fiscally conservative but socially liberal”

It’s a popular refrain among “centrists.” The truth is that social and fiscal issues are inextricably bound<p>"Well, I'm conservative -- but I'm not one of those racist, homophobic, dripping-with-hate Tea Party bigots! I'm pro-choice! I'm pro-same-sex-marriage! I'm not a racist! I just want lower …

How To Design An Office For Maximizing Employee Happiness

From color and textile to closed doors, here are the strategies for encouraging flexibility and productivity.<p>You might think the proliferation of wearables and apps to analyze and optimize our every move, along with the $6 billion spent on workplace wellness initiatives, would mean that every …

Facebook Instant Articles: The future of news looks better than we thought.

Wednesday, May 13, 2015: That’s the day journalism sold its soul, according to some of the more hysterical corners of the media echo chamber.<p>Will …

The Leadership Behavior That’s Most Important to Employees

For the last 20 years, I’ve studied the costs of incivility, as well as the benefits of civility. Across the board, I’ve found that civility pays. It enhances your influence and performance — and is positively associated with being perceived as a leader.<p>Being respectful doesn’t just benefit you, …

The worst thing about Avengers: Age of Ultron is Ultron

<i>This article contains major spoilers from Avengers: Age of Ultron.</i><p>Live fast, die young.<p>That's the life of almost every Marvel villain in the Marvel Cinematic Universe. Over the past seven years, we've watched Marvel develop the Avengers from the ground up. It's been like seeing a game of chess play …

Twitter earnings and acquisitions: The company’s in trouble, and its options are bleak.

Twitter as we know it is over. While the early release of ugly revenue numbers sent the company’s stock spiraling Tuesday, the actual quarterly …

The 7 Story Types and What You Can Learn From Them

When people would ask me what I learned in advertising class, I used to reply with whatever came out of my professor’s mouth most recently. However, …

Brand Discover : The role and value of content in the marketing mix

This is advertiser content for Fairfax Media and Outbrain<p>The role and value of content in the marketing mix<p>Two key themes have merged to ensure the …

Here, Have My Journalism Skills Cheat Sheet

<i>I’ve been noting tried-and-true techniques for news-gathering, multi-platform storytelling, writing and editing for several months now in a Google</i> …

Just one in ten authors can earn full-time living from writing, report finds

A report found many authors do not earn minimum wage, with 17 per cent being paid nothing in one full year<p>To many, it is the dream job: nobly toiling to create a fine work of literature or agenda-setting academia.<p>The <b>reality of being a writer</b> has been laid bare in a new report highlighting the low …

Tomorrowland's Problem Isn't Tomorrow, It's Yesterday

Beginning last week, visitors to Disneyland had access to a new attraction: a 15-minute extended preview of the movie <i>Tomorrowland</i>, which comes out in …

Mark Hamill felt forced into returning for 'Star Wars: Episode VII'

Hamill said he, his wife, and Carrie Fisher were invited to a lunch by George Lucas' people while at a "Star Wars" event.<p>It struck Hamill as a bit odd. The actor figured it meant something big was going on; however, he never imagined it was another trilogy.<p>"George had told me specifically, he …

Why Are So Many People Snobby About Fantasy Fiction?

Author: Geek's Guide to the Galaxy. Geek's Guide to the Galaxy Culture<p>Date of Publication: 04.11.15.<p>Time of Publication: 7:00 am. 7:00 am<p>Kazuo …

Robert Reich: The rich have bought America’s silence

The former secretary of labor on the insidious ways colleges and nonprofits are beholden to their wealthy donors<p>Not long ago I was asked to speak to a religious congregation about widening inequality. Shortly before I began, the head of the congregation asked that I not advocate raising taxes on …

Business Hub | British Airways

Our top business destinations<p>Join us at the 2018 International Business Festival<p>We’re proud to be the official main partner of the 2018 International …