I work with a lot of solo-preneurs and small business owners who are mystified by branding but are determined to become strong brands in their fields. To simplify branding, I use my easy but powerful continuum.
Did you make a New Year’s resolutions at the beginning of January? Did you resolve to go to the gym, lose weight, make more money, save more money, or be less stressed? So how are you doing? Don’t worry
Opinions expressed by Entrepreneur contributors are their own. The Year of the Story: That is the label that has been given to 2014 and, with content marketing becoming one of the top marketing strategies
The philosophy of crowdfunding is idealistic and optimistic: It's about everyday people having the power to give life to new businesses. Crowdfunding has launched countless dreams that might not have true
There's nothing better than a good story--whether delivered over a pint at the pub, from a 60-inch flat screen in front of the sofa, or viewed on your phone while waiting in line at the grocery store.
For entrepreneurs who missed the MBA steamboat, I’ve talked in the past about the advantages of MOOCs (Massively Open Online Courses). But here’s another option for online coursework to train new and entrepreneurs.
Social media marketing and SEO are two tightly interwoven strategies. Both are organic, inbound strategies that focus on building an appealing identity that naturally attracts visitors. Since social media
You know the importance of diversifying your financial portfolio, but do you apply that same concept to your network of advisers? Just as you cover your bases financially, you need to consult experts a
2015 is off to a bang—is your brain and business? Is your team? There are 3 things that will make all the difference for your company this year. Read on, and optimize your 2015. 1. Assess, Track, Increase
Even ten years ago, no one could have predicted the speed and clutter of communications businesses face every day. As a result, every day it gets more and more difficult to get your marketing message alone