Brad Dubs

44 Added | 11 Magazines | 1 Like | 2 Following | @braddubs | Keep up with Brad Dubs on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Brad Dubs”

Deep linking & search in iOS 9 will change everything

The holy grail for any investor is to discover the next Google. One common pathway has been deep linking — largely because the iOS app world has been …

Four Square

The Next Feature Fallacy: The fallacy that the next new feature will suddenly make people use your product

A few weeks ago, I read this tweet, and found myself nodding my head in vigorous agreement.The Next Feature Fallacy: the fallacy that the next …

Product Management

iOS 9 Aims To Replace Current App-To-App Linking Methods With A Privacy-Friendly One

Apple is hoping to lure developers away from the temptations of the URL scheme, which Twitter infamously made use of last year to track what apps are installed on your iOS device, To do that, they’ve introduced a new alternative in Universal Links, which can direct users right to the relevant …

Apps

Twitter Launches Ad Targeting Based on User’s Installed Apps

Twitter is launching a brand new type of ad targeting that allows users to be targeting based on the apps they already have installed on their …

Optimizely Moves Beyond Web And Mobile Testing With New Personalization Tools

Optimizely has become synonymous with A/B testing, but founder and CEO Dan Siroker told me years ago that his vision went beyond testing out different variations of websites (and now mobile apps) — ultimately, Optimizely should allow any online publisher to deliver a personalized experience to …

Personalization

Google Expands Its App Promotion Business With “Universal” App Campaigns And New Media Partnerships

Google announced today a number of new tools and updates designed help app developers better promote their applications across Google’s own network, as well as measure ad performance across a broader set of networks and grow their revenue.<p>One new product, called Universal Ad Campaigns, is being …

Google Play

Google Play Store Now Lets Developers A/B Test Their App Listing Pages, Customize Their Catalog Page

Google today at its I/O developer conference in San Francisco announced a number of new features for developers who want to sell their apps in the Google Play Store.<p>Developers who have a number of apps in the store can now customize their app catalog page that shows all of their apps in the Store, …

Apps

Snapchat Turns Geofilters Into An Ad Unit

Snapchat may have finally found a way to monetize that its users will actually like. The company is now extending its custom geofilters to businesses as a monetization strategy.<p>On Monday, McDonald’s became the first company to pay Snapchat to run a geofilter advertising campaign. Now, McDonald’s …

McDonald's

Google Debuts App Invites, A More Personalized System For Inviting Friends To Try Apps

Google has debuted a new product called “App Invites” aimed at helping mobile app developers grow their application’s user base. Now in beta for both iOS and Android, App Invites includes a set of standardized tools for sending out app invites over SMS and email, highlighting recommended contacts, …

Apps

Carousel Ads Go Global

Earlier this year, we introduced a new way for brands to tell deeper stories and share more images with people interested in their posts. We call …

Google Debuts App Invites, A More Personalized System For Inviting Friends To Try Apps

Google has debuted a new product called “App Invites” aimed at helping mobile app developers grow their application’s user base. Now in beta for both iOS and Android, App Invites includes a set of standardized tools for sending out app invites over SMS and email, highlighting recommended contacts, …

Apps
Marketing

The Art Of SVG Filters And Why It Is Awesome

The disadvantages of using images for type on the web are obvious: file size, lack of feasibility for frequently altered or user-generated content, …

Retention Virality Tradeoff Visualizer

Retention trumps virality most of the time, this lets you see exactly how they interact. Play with your own values and share!<p>Week<p>Retention<p>Virality<p>1<p>2<p>3<p>4<p>…

How To Build a $120K per Month Ecommerce Brand in Less Than A Year

Do you follow the r/entrepreneur subreddit? We here at Shopify love that space, and regularly look through it for inspiration.<p>Last week we picked up …

WikiGrabber

<i>Disclaimer: By Using WikiGrabber.com You Agree To Use It In A Positive Manner That Benefits The Wikipedia.org Project</i><p>How does link building with …

6 Things I Wish I Knew Before Using Optimizely

Diving into Conversion Rate Optimization (CRO) for the first time can be a challenge. You are faced with a whole armoury of new tools, each …

Startup Metrics for Pirates

This is a 5-step model for creating a metrics framework for your business & customers, and how to apply it to your product & marketing efforts. The "pirate" part comes from the 5 steps: Acquisition, Activation, Retention, Referral, & Revenue (AARRR!)

The Fascinating Psychology Behind the Yelp Elite Program

I still recall the first time I heard of the Yelp Elite Squad.<p>I was 16, sitting in the back seat of my best friend’s sister’s Prius as we drove down …

The Art of the OKR

<i>I wrote a book on using OKRs called Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results Get it on Amazon or Gumroad</i><p><i>As</i> …

Product Management

How to Advertise on a Porn Website

Driving Conversions on a Budget: Eat24’s All Natural Ad Enhancement<p>Hi, we’re Eat24. If you already know us – hey sexy, welcome back, looking good. If …

New Widget In AdWords Makes Countdown Copy Easy

Quickly set up dynamic countdowns in ads without having to type variable strings.Quickly set up dynamic countdowns in ads without having to type …

Marketing

The 27 Metrics in Pinterest’s Internal Growth Dashboard

One question I often get asked by people starting out on growth is “what metrics should be in my growth dashboard?”. I’ve written before about what …

Product Management

Premier Growth Community

Parallax Scrolling Websites and SEO - A Collection of Solutions and Examples

Parallax Scrolling is one of the latest trends in web design, yet most parallax scrolling websites are not SEO-friendly. I have observed this trend …

Web Design

A Simple Parallax Scrolling Technique

Parallax scrolling is an interesting technique, where, as you scroll, the background images translate slower than the content in the foreground, …

Build a parallax scrolling website interface with jQuery and CSS

Parallax scrolling website interfaces have been popping up all over the place recently. I didn’t want to miss out on the fun, so I have put together …

quick, painless, javascript-free baseline overlays

Baseline grids are super helpful for web designers, allowing us to maintain vertical rhythm on our designs. But short of a few Javascript …