Brandon Wright

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Vine Camera on the App Store

6.0.2<p>May 1, 2017<p>6.0.1<p>Jan 27, 2017<p>6.0<p>Jan 17, 2017<p>5.43.0<p>Dec 16, 2016<p>5.41.0<p>Oct 24, 2016<p>5.39.0<p>Oct 10, 2016<p>5.37.0<p>Sep 26, 2016<p>5.35.1<p>Sep 16, 2016<p>5.35.0<p>Sep …

Three Strategies to Improve Agency-Client Relationships in '14

This hasn't been the most harmonious year in Adland. Tales of procurement pressures, extended payment terms and the lingering agency-talent crunch …

New Ad Campaign Compares Dell To The Hot, New Startup It Used To Be

In October, founder Michael Dell and the investment firm Silver Lake Partners completed a $24.9 billion buyout of the company to take it private and turn the PC giant into an enterprise solutions and cloud computing company.<p>He announced the buyout in February, but spent a chunk of the year fending …

Startups

Why Women Are Uniquely Suited to Lead the Ad Industry Into the Future

Millennials are a cultural tsunami. The largest generation of people this country has ever seen demands that we behave differently not only as …

Vine finally gets a website of its own, Vine.co

Advertisement<p>2 Comments<p>Credit: Vine<p>In the 12 months that six-second video-sharing platform Vine has debuted and blown up, users were relegated to its …

Publishers Can Reshape Market If They Get Their Content, Their Ads to Travel Together

One of the most fascinating stories of the last 10 years has been the digital decoupling of advertising and content-business models.<p>No longer do the …

80% of Super Bowl Ads Don't Work

A recently released study of 1,000 consumers concludes 80% of Super Bowl ads do not achieve sales for brands. The study, which surveyed respondent …

47% of of Ad Agencies Hate the New Business Pitch Process

Pitching is part of an advertising agency's DNA; it's often mandatory if an agency wants to acquire new business. With the average length of the …

Here’s What Happens When 5 Digital Natives Must Endure a Week Without Internet

No Internet for a week. This is not happening. This is not happening! But it actually did happen for five digital natives who volunteered to give up …

Advertising Industry

Unilever's 'Dove Real Beauty Sketches' is the Viral Campaign of the Year

It's that time of year, folks: time to assess what worked in online video in 2013. This year, Unilever takes the crown of most-viewed video ad …

Facebook Video Pitch Deck Shows It Has Gone To War Against TV

Speaker notes alongside the deck suggest that Facebook execs tell advertisers:<p>Gone are the days when a family gathered around their TV on Sunday night to connect with the outside world.<p>Television is no longer a guaranteed way to reach and engage your target audience.<p>The deck also claims that …

Advertising

Gun-Control Groups Are Heavy on Spend But Light on ROI

In the year after the massacre at Sandy Hook Elementary School in Newtown, Conn., gun-control groups spent $14.1 million on TV advertising. According …

The Best Native Ad Ever Created Isn't Even an Ad (But It Could Have Been)

Have you seen the November issue of The Atlantic? It features a fantastic cover story by James Fallows titled "The 50 Greatest Breakthroughs Since …

Gary Vaynerchuk's 6 Secrets To Creating Great Social Content

Author and entrepreneur Gary Vaynerchuk thinks he may have found the magic formula. And considering his 1 million followers on Twitter and 150,000 followers on Facebook, he seems to be onto something.<p>In his new book, "Jab, Jab, Jab, Right Hook," Vaynerchuk says the secret to social media is telling …

Marketing

Brands Are Already Using Instagram's New Messaging Feature To Send Photos To People

Instagram Direct, the new photo messaging service within the Instagram app, has been active for one day and companies are already using it to talk to people.<p>The Telegraph writes that the Gap took advantage of it last night as part of a contest.<p>Gap asked the first 15 commenters on a photo to send in …

Messaging

Advertising Planner Says Big Data Shouldn't Make The Industry Forget Its Creative Roots

On the panel, yours truly and creative leaders in the Chicago advertising community discussed how they "balance" art and science in their organizations. However, in characterizing the question in this way, I believe advertising sells itself short. It is guilty of mischaracterizing the role of …

Big Data

The Sequel To Kmart's Insanely Popular 'Ship My Pants' Ad Features Characters From 'A Christmas Carol' [THE BRIEF]

Good morning, AdLand. Here's what you need to know today:<p><b>Kmart</b> has released a sequel to its extremely popular "Ship My Pants" ad from earlier this year (20 million YouTube views so far). The sequel, also from the agency Draftfcb, features characters from the Charles Dickens classic "A Christmas …

Advertising

How About An Angus Beef Hot Pocket? Brand Reinvents After 30 Years

The Urban Dictionary describes them as "the most delicious form of evil." In a rant viewed more than 2 million times on YouTube, comedian Jim …

Kmart Turns ‘Yo Mama’ Into a Compliment

Draftfcb stages a spirited, brand-centric schoolyard game of "Yo Mama" to tout Kmart's free back-to-school layaway plan in this new commercial. "Yo …

Advertising Industry

All of Jay-Z’s 99 Problems, Illustrated

Some hip-hop heads postulate that the word “bitch” in Jay-Z’s early-2000s hit “99 Problems,” is used in its original sense as much as its modern sense. Considering that the narrative of the song involves the threat of a drug sniffing-canine unit, the theory checks out. Even if we do know what isn’t …

Fiat Body-Paints a Bunch of Naked Women Into the Shape of a Car

This isn't the first time hot naked women have been painted like objects in advertising. It isn't even the first time hot naked women have been …

Advertising Industry

Smokey Bear Reboot Takes Warm and Fuzzy to a Whole New Level

The new man-in-a-furry-suit-and-big-ass-jeans incarnation of Smokey Bear is all about huggin' and lovin' strangers he meets in the woods. These days, …

Advertising Industry

Oath

Let’s get started. How can we help?<p>I'm an advertiser<p>I'm a publisher<p>Neither, just browsing<p>What's your goal?<p>Brand awareness<p>Performance and …

One Of These Will Be The Official Logo For The 2020 Olympics

Design blog Brand New has taken a look at Olympic host-city hopefuls Madrid, Tokyo, and Istanbul proposed logos for the games — and the options are very flowery.<p>Of course, none of them appear as if they will spark as much controversy as London's 2012 Olympics logo — which was widely criticized for …

Graphic Design

Giant Dragon Skull on British Beach Is a Game of Thrones Ad

The only thing scarier than a 12-foot-tall Colin Firth in a British lake is a 40-foot-long dragon skull washed up on a British beach. Beachgoers in …

Game of Thrones

Retailers Brace for Slower Back-to-School Season

Retailers hoping for another record-breaking back-to-school season will be sorely disappointed, with the National Retail Federation predicting …

Here Are the Crazy Ones Who Dropped Everything and Flew Off to Oblivion With Heineken

Last week we wrote about Heineken's JFK airport stunt, in which the brand dared travelers to drop their existing plans and go somewhere new and …

Advertising Industry

Rewind: Ban de Soleil's Classic 80's Ad Selling Sun-Kissed Skin

Ah, to be carefree back in the '80s, when SPFs maxed out at 15, bikini bottoms ran high-cut and implants weren't a prerequisite in beach-themed …

And Now, the Backlash to the Backlash to the Rolling Stone Boston Bomber Cover

As my colleague Michael Sebastian reported yesterday, Rolling Stone has been getting plenty of heat for putting a "selfie" of alleged Boston Marathon …